I love talking to authors. Our experiences are so similar, yet so very different, that every one of us has a new story to share. Everyone says that the moment you get your cover it really hits you – you’re an author. The cover is your story – and you – packaged for the world. So the process of the cover reveal can be slightly panic inducing. Does it fit your story? Is it what you hoped? Will it sell? With this in mind I put together the CRAP (Cover Reveal Anxiety Phase) Interview.

Today’s guest for the CRAP is Greta Kelly, author of The Frozen Crown, available at stores like Books A Million. Greta Kelly is (probably) not a witch, death or otherwise, but she can still be summoned with offerings of too-beautiful-to-use journals and Butterfingers candy. She currently lives in Wisconsin with her husband EJ, daughter Lorelei and a cat who may, or may not, control the weather.

Did you have any pre-conceived notions about what you wanted your cover to look like?

I really didn’t have a notion about what I wanted my book cover to look like. But I knew what I didn’t want. We’ve all seen those fantasy covers. You know the ones I’m talking about. A generic-looking forest filled with men and women whose gravity-defying bodies are clad in inexplicable quantities of lycra for the faux-medieval setting. Now don’t get me wrong, many of these books contain amazing stories… but their covers haven’t exactly aged well. Thankfully, the cover for The Frozen Crown is beautiful. I could not be happier!

How far in advance from your pub date did you start talking covers with your house?

When I signed with my publisher, my editor told me to create a Pinterest page devoted to book covers that I liked. (Truly, the best homework assignment I’ve ever had.) About eight months before my pub-date, my editor asked for some ideas about covers and examples of cover-art that I liked. It was a little unique for me because my book is the first in a duology—and both books are being released in 2021. It meant that we had to think about what artistic themes and palettes we might be able to carry over to both books. Then about six months out, I started seeing cover ideas.

How was your cover revealed to you? 

The same way all wonderful news comes in these days—with a delightful ping in my inbox, lol. We’d gone through several iterations of my cover when we finally settled on what it is now.

Was there an official "cover reveal" date for your art?

There were actually a couple different reveals for my book. Because my publisher was bringing copies of The Frozen Crown to San Diego Comic Con, there was an earlier edition of the cover which was revealed as a part of a giveaway they planned. I like to think of this as a limited edition cover.  

A few weeks later, the cover was finalized. When my publisher was ready to reveal the official cover, they organized a press release with a sneak-peek of the first chapter of The Frozen Crown.

How far in advance of the reveal date were you aware of what your cover would look like?

Hardly any time at all! I saw the final cover and then two or three days later, the official cover-reveal press release went out. That’s the thing about publishing that no one really understand until they go through it. There’s all this waiting and waiting and waiting and then everything happens all at once, haha.  

Was it hard to keep it to yourself before the official release? 

It wasn’t too hard for me because there wasn’t that long of a wait. I think that if I had had to sit on the final cover for a long time, it would have been much harder to keep a lid on it.  

What surprised you most about the process?

I was really surprised that I had so much of a say in the cover process. I know that authors don’t always get any input in their covers, and I was very thankful to have as much input as I did.

Any advice to other debut authors about how to handle cover art anxiety?

Just take a breath and remember that you aren’t in it alone. It often feels like there is a huge power-imbalance in publishing—to the point where you can’t speak up if you dislike something. This is not true!

Everyone at the publisher wants your book to be successful—they aren’t going to saddle you with something that they know won’t sell.  

And also remember that you have your agent in your corner. If you really hate the cover the publisher likes, talk to your agent. They are being paid to have uncomfortable conversations for you, so there might be something they can do to intercede on your behalf without alienating you from your publisher.