Killer Nashville Founder On Diversity At Conferences & Coming Back From COVID

Today’s guest is Clay Stafford, founder of The Killer Nashville International Writers’ Conference, which was created in 2006 in an effort to bring together forensic experts, writers, and fans of crime and thriller literature.

What has helped the conference to grow over the years?

Three things: content, word-of-mouth, and sincere focus on building a writing community. Because of my past history in publishing, filmmaking, and education, and my contacts in the industry, we have a reputation for thinking outside the box and creating fresh, engaging topics for our sessions each year, which continues to draw new crowds. For example, we were one of the first traditionally focused writers’ conferences to welcome and share how-to sessions on self-publishing in the vein of Upton Sinclair, Margaret Atwood, e.e. cummings, Mark Twain, and Stephen King, to name a few. We heralded the arrival of electronic publishing with enthusiasm while others lamented the sky-is-falling death of books. We follow the industry closely and gear Killer Nashville towards what is relevant now.

Our attendees, our driving force in terms of size, spirit, and content of the conference, have responded as a close-knit community of writers and creatives by becoming excellent emissaries of Killer Nashville over the years and have spread word of our conference far and wide. Our attendees come from the United States along with a fair number from Japan, Australia, Italy, South America, Canada, Great Britain, and other places around the globe. We’re thankful that so many have found a home within the Killer Nashville community and have invited others to share in that experience. I’d say those are the reasons, for example, that for the past two years, we have been the #1 voted conference in The Writer’s annual survey and Publisher’s Weekly says we give “fledgling writers a supportive environment in which to develop their talent,” saying further that Killer Nashville and myself play “an essential role in defining which books become bestsellers” throughout “the nation’s book culture.” Our focus is on one thing: our attendees. It is the road less traveled, and it truly has made all the difference.

Are mystery/suspense/thriller writers a unique breed from other types of writers?

In some ways, yes, though I think we’re all (all people included) more alike than different. Perhaps it’s unique to Killer Nashville, but the overwhelming majority of writers at our conference are really down-to-earth and approachable people. I don’t mean to say that other writers aren’t, but it seems to be the common denominator for those who attend our conference, presenters and audience members alike. They’re also unique in that they often work in the very fields (or adjacent fields) that they write about. Many are forensics professionals or members of law enforcement—the kind of people who have seen real mysteries up close. And I have to emphasize something that separates us: on the very first line of our website, we tell you we are the forum for all genres incorporating mystery, thriller, or suspense elements. This accounts for a huge diversity in our demographics. The incorporation of these elements indeed covers mystery, suspense, and thriller writers specifically, but it also includes many other genres, as well. Good writing and finding a publisher and growing an audience make up about ninety percent of all our sessions. These apply to writers of multiple types of genres.

What do you feel is unique to Killer Nashville vs. other writer conferences?

There are many writers’ conferences available these days and the question becomes what are you looking for? For us, it is about delivering the goods: getting authors connected, helping them in their career trajectory, providing fresh information that they need to thrive in our current publishing environment, and supporting it with samples of fifteen years of documented success stories related to our conference.

Due to our cap on attendees that keeps our conference relatively small, Killer Nashville has an intimate and personal feel that you don’t find at a lot of larger events. The connections made at Killer Nashville are lasting. Attendees become friends, family. There’s a palpable sense of excitement and homecoming throughout the weekend. Killer Nashville is also special because we encourage a culture of equality. Unpublished, beginning, and emerging authors from all backgrounds often eat at the same table as NYT bestsellers and their agents, swapping stories and making meaningful human connections. Everyone is expected to support one another, no matter the stage of their career. All egos are left at the door. Again, Killer Nashville has never been about our presenters; it is about each individual sitting in the audience. I think that is what makes us special.

For the past 15 years, when other conferences, publishers, and writers’ organizations were glossing over the subject, you have been stressing how important diversity is and how vital it is that each writer’s voice be heard. Talk about that a bit.

Diversity and discrimination come in many forms and, being a child raised in the sixties in the South, I have had a lifelong sensitivity to that, and it is a pillar of who we are as an organization. In the early years, we swam upstream championing those whose lives and points-of-view were different. I am adamantly against censorship of any kind, the banning of the publishing (or even the continued publishing) of any book by someone else. I am proud that Killer Nashville was the first mainstream conference to welcome authors of various points-of-view and lifestyles when other conferences would not. I am proud that Killer Nashville was one of the first mainstream conferences that had our book signing authors in alphabetical order rather than some other insane grouping. I’m proud that Killer Nashville has been a strong proponent of women writers. I am proud that Killer Nashville welcomes writers from all backgrounds, especially those who are marginalized and can’t afford to come to Killer Nashville.

We offer three such scholarships for those who cannot otherwise afford to attend: The Ellery Adams Cozy Scholarship, the Kris Calvin Scholarship, the Lisa Jackson Scholarship, and other unpublicized Killer Nashville Scholarships. Because of one’s view on life or one’s economic situation or lifestyle, there is no reason someone shouldn’t attend Killer Nashville. Everyone is welcome as long as they view others as welcome. Every voice is vital to who we are as humans.

I remember a session a few years ago (before diversity was the new “in” thing) when I sat in on a harmonious and warm panel talking about character development and it hit me who was on the panel: an Indian Muslim author, a Southern Christian author, an LGBTQ author, an African American female author, and a noir hardboiled male author. What kind of a mix was that? All in camaraderie and all talking about what makes a good character. Where else other than Killer Nashville would you see this? And where else other than Killer Nashville can you say that you’ve been seeing this for the past fifteen years? This harmony. This is humanity. These are real stories. It is incredible. I can’t emphasize it enough: our focus is genuine, and we believe in the specialness of every single author who walks in the  door.

What is your favorite part about hosting the conference?

Stafford 2.png

I love seeing the joy and excitement for writing and education that attendees experience throughout the conference weekend. There’s nothing better than when a long-time attendee comes up to tell me that they attended the most interesting panel, or an agent requested their manuscript. I live to see lives changed. Equally as satisfying is when new attendees, many of whom have never had a chance to be around so many authors and industry professionals, tell me they’re overjoyed by how accessible and nice everyone is, how they feel they’ve found a community of supportive, like-minded people.

Above all, the connections made are most paramount and rewarding. Come Sunday afternoon, attendees are mentally and physically drained, but the common mantra then becomes how they can’t wait to get back home and write or get that manuscript off to this editor. Watching people leave with that kind of exhausted excitement reminds me every year why this is my way of giving back to a community and a profession that has been so good to me.

You have several annual awards that are presented at the conference.  Talk about those.

We have four awards and I’ll tell you about each of them.

The Killer Nashville Silver Falchion Award was founded in 2008 to honor the best books of the year previous. Entrants in this award range from NYT bestsellers to authors who have only sold a handful of books. It is the book, not the reputation of the author, that counts. In a world where titles are being published at previously-unheard-of rates, winning or placing in this contest can really help an author stand out amongst the competition. It’s bragging rights. Most importantly, many of the authors who enter our contests are up-and-comers. It’s important to recognize those who aren’t backed by huge publishing companies with limitless budgets. This award matters to these authors and it matters to us. Sometimes, it changes everything…

The Killer Nashville Claymore Award was created in 2009 to help unpublished or genre-changing authors get their foot in the door. It is so difficult getting past the slush pile these days. The competition is open to the first fifty pages of an unpublished manuscript. This may be my favorite of our awards, as it’s often an author’s “big break.” Winners and finalists of the Claymore have gone on to get agent representation, book deals, movie deals, audio deals, etc. Often, our entrants are authors who have never been published in any capacity before. It’s amazing for me to be a part of that. This award has helped dozens of new authors find homes for their manuscripts and realize their dreams of being a professional author.

One of the most beloved features of Killer Nashville is our Mock Crime Scene, which is put together by real special investigators, special agents, and forensic experts. It’s often modeled after real crime scenes that officials have encountered in the field. Throughout the weekend our amateur sleuths visit the crime scene room again and again to attempt to solve the mystery of the fictional Ralph Reed’s perennial and fresh murder and the best detective takes home the Killer Nashville C. Auguste Dupin Crime Scene Award. So far poor Ralph has been killed fifteen different and gruesome ways. We have some really masterful detectives at the event, so competition is fierce. The person who solves the mystery receives heavily discounted admission to the next Killer Nashville and a special coin from the Tennessee Bureau of Investigation.

The Killer Nashville John Seigenthaler Legends Award, founded in 2014, is bestowed upon an individual in the publishing field who has a history of championing First Amendment rights to ensure that all opinions are given a voice. As authors, this issue is of utmost importance to us. It’s a hallmark of who I am as a person. The winner is also a mentor and example to writers, a supporter of new and diverse voices of tomorrow. The award’s namesake was a well-known editor, publisher, writer, TV personality, First Amendment champion, Civil Rights proponent, advocate for writers, longtime supporter of Killer Nashville, and a dear friend of mine. This award is as much to honor his memory as it is to honor those who embody those same qualities. The 2021 recipient is Walter Mosley, one of America’s most celebrated writers. Previous recipients include Joyce Carol Oates, Otto Penzler, Robert J. Randisi, Robert K. Tanenbaum, Max Allan Collins, and my personal mentor and friend, Donald Bain.

What is your greatest hope for this year’s conference?

In short, that attendees have the courage and the means to write what they see and feel. Due to COVID, we had to cancel our 2020 conference in order to keep our attendees and staff safe. It broke my heart. Literally. My greatest hope for the 2021 event is that it feels like a homecoming for our long-time attendees and newcomers alike. Many people have spent this past year in isolation. What is special about Killer Nashville cannot be reproduced on Zoom. It has to be experienced. I want our 2021 event to be a celebration and I want people to feel as if they have a ready-made community of authors, editors, agents, and resources as soon as they walk in the door. Most of all, I want everyone to leave feeling excited and inspired to write and grow as authors and to know, as an organization, Killer Nashville always has their back.

The 10-Minute Rule: How “1 Weird Trick” is Helping Rebuild My Writing Routine After 2020

by Jenn Gott

I didn’t publish any books in 2020.

There are a lot of reasons for this, not the least of which is that it was 2020. And while I already had the incredible privilege of working from home, the stress and changes the pandemic threw at me were still more than enough to disrupt my efforts at maintaining any semblance of normal.

So for most of the year, I had no writing habit to speak of. I’d returned to the process of my early twenties, where I’d write a scrap here or there, forever longing for a routine and never quite managing to find one.

Gott.png

For someone who’s written consistently enough to publish a book every year since 2014, it was causing me no small amount of anxiety. And while I took a very kind approach to myself — I was not about to let capitalism make me feel guilty for doing what I had to during a pandemic to stay mentally healthy — it still gnawed at me.

Halfway through December, however, I realized that not writing had started to become more draining than helpful. The trouble was: how to build back a habit that had languished for what felt like a thousand years?

Luckily, in my pre-2020 writing years, I’d already developed what I call “the 10-minute trick” to get myself writing on low-motivation days. But could that work consistently in 2020 — and work well enough to get myself back into a steady routine?

The rules of the 10-minute rule

At its core, the 10-minute trick is pretty much what it says on the tin: I open my story, I set my timer for ten minutes, I get to work.

But here’s the thing: if that was my only rule, I knew I’d fail and fail early, if for no other reason than I was used to working in sessions a lot longer than ten minutes. So as I was deciding how to apply this trick on a daily basis, I set myself very specific parameters:

●       Ten minutes is a starting point, not an end. If the timer rings and I’m in my groove, I shut it off and just keep working.

●      BUT there’s no obligation to do so. If I’m having a day where the words just aren’t flowing, or I’m super-stressed about the rest of my life, or I’m just plain exhausted, ten minutes is enough.

●      I don’t necessarily have to write, but I can’t do anything that doesn’t relate to my story. So I can spend those ten minutes making notes or outlining, I can re-read earlier chapters, I can edit earlier chapters, or I can just sit there with a blank page and daydream about an upcoming scene. Anything that keeps my mind in the world of my story counts, no matter how “productive” it looks. (And if that fails? A writing exercise is the only acceptable substitute.)

●      I find a pocket of time in my schedule where I can do this routine every damned day. If I want to get it done earlier than scheduled, okay, great. But if that scheduled time slot comes up and I haven’t done my ten minutes yet? I have to sit down and do it, whether I feel like it or not.

Pretty simple, right? That’s the whole point. Anything more complicated, and I knew I wouldn’t be able to stick with it.

And there’s promising signs: I started using this system the day after I laid out my rules. And except for a brief break over Christmas, I’ve kept using it every day since.

This is what I’ve learned.

Benefit 1: It makes it easier to start

Why ten minutes? The short answer is, it’s a small enough chunk that I can always convince myself to do it.

The longer answer is that it helps me start. I’ve noticed that the biggest problem I have on low-motivation days is deciding that yes, I really do want to sit down and work on my stories. Once I actually show up at my desk, I’m very likely to stay there. The struggle is getting myself to commit in the first place.

This is really the key to the whole process. “Tough love” never works on me, so I can’t just drill sergeant myself and say that I Will Show Up Every Day Whether I Want To Or Not.

This is especially true if I set a large goal for myself. Our productivity-obsessed culture makes it really easy to fall into the trap of thinking that the further “behind” you are, the bigger your daily goal should be to catch up. Especially when you’re self-publishing on Amazon, there’s an incredible amount of pressure to go-go-go, where any delay feels like it will be the death of your career.

But this can also be a trap: if I feel like there’s a good chance I won’t reach my large goal, I’m much more likely to throw my hands up and not even try.

Is this a healthy reaction to have? Nope. But fear and self-doubt are no small feats to overcome, and I’ve found that — for me, at least — it’s much easier to work with my limitations than constantly fighting against them. Since I know a big goal will backfire when I’m feeling overwhelmed, I turn to small goals instead.

Benefit 2: It builds momentum

I’ve found that writing is a lot like physics: a writer in motion tends to stay in motion, while a writer at rest tends to stay at rest.

At least, I do.

The mental resistance I feel is a lot lower the longer I sustain a writing habit. I’m not the kind of writer who refuses to take a single day off ever, but when I’m in a good routine, I do try to keep those breaks as short as possible: a day here, two days there. It’s really important for me to stay consistent until I build up enough momentum that I won’t lose speed through the breaks — especially if I have been out of the writing game for a while.

Listen, the bottom line is that it’s always easier to not write than to write. And there’s always an excuse you can find, there’s always a reason you can convince yourself why it’s okay, really, to take one more day off. What’s the harm, when you’re already on a break? One day won’t make a difference, right?

The trouble is that one day always becomes two, and two days always become three. Habits get formed. Mental walls go up. At the end of the day, the only way to stay in the routine is to actually stick to the routine, however small it may be.

Benefit 3: It keeps the story alive in my head

Now, when you were reading my rules, you may have noticed that I allow myself to count “daydreaming about my story” as a win — and I wouldn’t blame you if you rolled your eyes a little at that one. After all, “daydreaming” isn’t going to get a story written, right?

And by itself, no, it’s not. But when I’ve been away from my story for a while, I start to forget things. Sometimes it’s as small as a character detail, or sometimes it’s the key to untangling the plot I’d been struggling with. I take extensive notes, but it always takes time to re-read what I’ve got and boot it all back up into my head — time that could otherwise be spent, you know, writing the story.

More importantly, keeping the story alive in my head keeps me excited to sit down and work on it. The longer I go without writing, the more distant I feel from my own work. The characters stop talking to me, I stop playing out scenes while I’m going to sleep or taking a shower… bit by bit, the mental space that normally gets filled with my novels is overtaken by other things: work and obligations and politics and the plots of my current binge-show.

But when I consciously check in with my story every day — even if that’s all I do — that space stays devoted to my book. And much like the previous two benefits, on the days when I do have more energy and motivation, it allows me to jump back in and be productive without all that wasted time just getting started.

And really, that’s the key to the whole thing: removing all the blocks that have piled up around me, and warming up the muscles that have languished during the pandemic. Slowly but surely, those 10 minute bursts start stretching out into longer and longer sprints, until finally, without even realizing it, I’m writing faster and falling back into the routine I’ve been longing for.

So in the end, is there even really a “trick” to this? After all, “write every day!” is a staple of writing advice, isn’t it?

Yes. But I think the key lies in how you get there. If 2020 showed us anything, it’s that mental health is just as important as physical health, and it doesn’t take much to send most of us reeling.

The good news is that it doesn’t necessarily take much to get back to a good space, either. Just a little bit of time, patience, and understanding can go a long way — even if it’s only for ten minutes at a time.

Jenn Gott is an indie author, as well as a writer for Reedsy, where she posts about books, craft, and publishing. So basically, she’s writing all the time. On her few breaks, you can find her snuggling with her cat, watching superhero movies, or designing houses in The Sims.