Kindlepreneur Creator Dave Chesson on Covers, Mailing Lists & Going Wide... Or Not

Today's guest is Dave Chesson, creator of Kindlepreneur, which is dedicated to helping authors build their writing and careers from the ground up, from writing to editing, to cover creation. Dave joined me today to talk about the most important aspects of self-publishing - covers, mailing lists, and the choice of going wide or staying strictly with Amazon.

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A Conversation with Lauren McBrayer about LIKE A HOUSE ON FIRE

What would you do if you found the spark that made you feel whole again?

After twelve years of marriage and two kids, Merit has begun to feel like a stranger in her own life. She loves her husband and sons, but she desperately needs something more than sippy cups and monthly sex. So, she returns to her career at Jager + Brandt, where a brilliant and beautiful Danish architect named Jane decides to overlook the “break” in Merit’s résumé and give her a shot.

Jane is a supernova—witty and dazzling and unapologetically herself—and as the two work closely together, their relationship becomes a true friendship. In Jane, Merit sees the possibility of what a woman could be. And Jane sees Merit exactly for who she is. Not the wife and mother dutifully performing the roles expected of her, but a whole person.

Their relationship quickly becomes a cornerstone in Merit’s life. And as Merit starts to open her mind to the idea of more—more of a partner, more of a match, more out of love—she begins to question: What if the love of her life isn’t the man she married. What if it’s Jane?

What inspired you to write LIKE A HOUSE ON FIRE?

The idea for Like a House on Fire came to me like a tropical storm—swiftly, and with an intensity I didn’t expect.  I was on vacation with a group of women of various ages, most of whom I didn’t know very well, celebrating a friend’s fortieth birthday at a beautiful house on the Pacific Coast of Mexico (a house that makes an appearance in Like a House on Fire , when Merit and Jane get away for three nights and everything changes for them).  My own trip was four nights, and by the third, we all felt comfortable enough with each other to bare our souls over margaritas and guac.  I spent the rest of the trip thinking about the nature of female friendships and the ease with which women seem to be able to “go deep” with each other while struggling (and so often failing) to connect emotionally with their male partners.  I remember asking myself the very what-ifs at the center of Like a House on Fire  as I sat on a stone ledge overlooking the ocean and watched the other girls dance unselfconsciously beside the pool:  What if sexual attraction was part of the equation between women?  How far could a female friendship go if there weren’t a limit on what two women could be for one another?  And, over time, these questions would lead to a more personal one for me:  what if the dissatisfaction I’m feeling in my marriage isn’t an obstacle to overcome but a clue?

Like a House on Fire  explores the sensation of friendship as it transforms into romance—something we’ve also seen happen with public figures such as Elizabeth Gilbert and Glennon Doyle. Why do you think this is becoming such a timely and relevant conversation today?  

I don’t think friends-becoming-more is new.  I think the idea of a platonic friendship exploding into a hot, fiery romance has always been appealing because it captures our desire for our romantic partners to be “everything” to us.   The difference, now, is that we’re finally willing to explore what that might look like for friends of the same gender to cross that line.  I think there are a lot of reasons we’re seeing more and more “straight” women coming out and saying that they’ve found romantic love with another woman.  Part of the explanation is the fact that women are finally empowered enough culturally to define for themselves what they want out of life beyond being wives and mothers and helpmates to men.  As society has given women more and more and agency to tell their own stories, to be protagonists instead of just supporting characters, we’re questioning what the heteronormative ideal really offers us.  For women seeking deep, sustained intimacy and true equality, a marriage to a man might not be the answer.  This is ultimately where I ended up.  I stopped lamenting everything my husband wasn’t giving me and allowed myself to wonder whether the woman I was closest to could ever be more than a friend.  Once I let myself go there in my head—aided in large part by Merit and Jane, whose story was making space for my own—the floodgates opened and there was no forcing them shut. 

The novel is a realistic portrayal of what it feels like to be a like to be a parent, particularly a working mother, and captures that loss of self that comes after children and years of marriage. Are you writing from personal experience?

I am absolutely writing from personal experience – and the experience of so many of my mom friends.  For me it wasn’t so much a loss of self as a fracturing of self.  I found myself wearing all these different hats and playing all these different roles, with very little overlap.  It felt like I was constantly toggling between all these different identities, all these separate modes.  Mom mode.  Work mom.  Wife mode.  Nowhere was I integrated into one holistic person.  A mom wasn’t supposed to be sexy.  A wife wasn’t supposed to act like a lady boss.  An ambitious professional wasn’t supposed to get distracted by how much sleep her toddler was getting.  A thriving creative (I was trying to write my first novel right after my first baby was born, much like Merit was trying to mount her first gallery show) wasn’t supposed to be scouring the internet for age-appropriate lingerie.  It was all very confusing and I never felt like myself anywhere.  This is the essence of what I was trying to capture in the early chapters of Like a House on Fire .

Merit and Jane are at two different ages and stages in life, and yet they were able to overcome that, and be so drawn to each other. Why do you think that is?

This is an excellent question, but my answer is to question the question.  Why do we assume that age is such a barrier to intimacy among adults?  We’ve also been sold a lie by the patriarchy that women can only be understood by women who are like them—moms should gravitate toward moms, single women should find single friends, working professionals should “network” with similarly-minded women. The truth is, many women I know feel alienated and lonely in groups of women “just like them.”  I certainly did.  It wasn’t until I went back to work after kids and met a diverse group of women with whom I had few life circumstances in common but shared a similar temperament and sense of humor that I began to question the idea that “my people” were thirty-something women with kids and husbands.  The cynical side of me wonders whether we’ve been programmed to think of ourselves as only the roles that we perform, and that’s why we so often gravitate toward women who are also performing those roles.  I call bullshit on this.  Merit and Jane connect so deeply because neither woman needed the other to be any particular thing other than who they already were.  It didn’t matter that they seemed so different on paper, because they (like all of us) weren’t defined by their life circumstances.

Religion is a topic that comes up throughout the novel in regards to Merit. Was it important to you for that to be included, and why?

Faith has always been an important part of my own identity, and I was interested to explore how being a person of faith would affect Merit’s decision-making as her feelings for Jane changed and deepened.  I think in some sense, it is because Merit has a relationship with God (albeit not the one her parents wish she had) that she is able to recognize the uniqueness of what she and Jane find in one another.  I wanted to explore how faith intersects with the messiness of life for a person who has left organized religion but hasn’t abandoned God.  For Merit, the sense of connection to something deeper that she feels when she and Jane are together is reminiscent of other moments in her life when she has felt connected to the Divine, and while their relationship is certainly complicated and morally fraught, she experiences an inherent goodness in her intimacy with Jane, which in her mind keeps it from being completely black and white.  I love the nuance of this.  While I was working on Like a House on Fire , I heard a sermon at church about the verse in Genesis where God says “it is not good for man to be alone,” and it resonated deeply: it isn’t good for any of us to be alone!  And yet Merit is very alone in her marriage and the opposite of alone when she is with Jane.  With Jane, she belongs.  Though that may be an oversimplification, it really is the heart of why Merit is willing to do what she does.

Like a House on Fire  is a vivid depiction of what many marriages look and feel like. Why do you think so many fall into the same marital unhappiness?  

At the risk of over-generalizing, I think that modern marriages – particularly American marriages – have become unsustainably imbalanced.  Women who are equal or even main breadwinners are so often expected to be the primary parent, the keeper of the house, the organizer of tasks, and the handlers of all manner of emotional and invisible labor.  The lack of partnership so many of us feel is incredibly demoralizing.  It’s not that women are being asked to take on too much (though we absolutely are), it’s that there’s an unspoken expectation that childrearing and domestic tasks are either ours to do or ours to manage.  This may have made sense when there was a division of labor in married households, with the husband working outside the home and the wife working inside the home, but that’s not the typical scenario anymore.  And yet, women are still responsible for the domestic work.  Sure, for affluent working women, this means hiring nannies and housekeepers and gardeners to do what the stay-at-home wife once did by herself, but managing these people and keeping the house running smoothly is no small task (which, I imagine, is why so many men have cleverly opted out of it!)

If you could give Merit one piece of advice, what would it be?

To trust herself.  When we meet her, she’s spent 39 years of her life trying to satisfy everyone else’s ideas of who she’s supposed to be.  And, I think, waiting for someone to believe in her, which her parents never did and ultimately Cory didn’t either.  At the beginning of the novel, this desire is wrapped up in her art career—she feels let down that her husband didn’t truly support her when she quit her job to paint full time.  What she comes to understand is that it wasn’t actually about whether she could make it as a painter, what she wanted was someone who loved her for who she really was.  Not the heteronormative ideal of the competent working-mom-multitasking-wife but a passionate, thoughtful, sexual being with desires and interests outside her role as mother and wife and friend.  I want Merit to trust that who she really is underneath—passionate and complicated and unapologetically queer—is exactly who she is supposed to be.  I’m learning in my own life that dismantling a false identity is a messy, sometimes painful, but ultimately exhilarating process that requires humility, a sense of humor, and lots of grace.

Did you plan on the events in the epilogue unfolding from the start?

I didn’t.  The draft of this book that I was prepared to send to publishers didn’t have an epilogue at all.  The story concluded with Merit ending her relationship with Jane because of her inability to disappoint Cory and her kids and her friends and her mother.  But the Friday before we were planning to go out with the book, I had this nagging feeling in my gut that their story ended a different way, and that I owed them—and, honestly, myself—that ending.  So I sat down to write an epilogue, at first just for myself, and typed without stopping until I wrote the last word.  After I sold the book, my incomparable editor, Gabriella Mongelli helped me make the story better, but not a word of the epilogue has changed since that afternoon I wrote it.

What is next for you?

I’m working on a new novel about a woman who comes to the end of herself and journeys into the darkest depths of her soul to find the truest essence of who she is and what she wants.  I want to explore the nature of colonization, using California as my backdrop, to ask questions about what it means for each of us – collectively but also as individuals - to assimilate to the dominant (white, male, cisgender, straight) culture, and what happens when we internalize someone else’s ideas for what it means to be “good.”  I’m also already dreaming about the TV version of Like a House on Fire  and how I might bring Merit and Jane to life on screen.

Romancing Nellie Bly: Inventing A Love Life For a Notable Historical Woman

By Maya Rodale

The beats of Nellie Bly’s life are legendary: she got her start writing for the local paper as a young woman, a few years later she took off for New York City to make it as a reporter and the only assignment she could get was to feign insanity, get herself committed to the local asylum and write about it. “I said I could and I would. And I did,” she writes. From there, Nellie’s unique approach to journalism launches the era of “Stunt Girl”  reporting and culminates with the ultimate stunt: a solo race around the world. As a young woman. Alone. In 1889. She then married a millionaire and became a “Gilded Age Girl Boss” when she took over her late husband’s business. Through it all, Nellie Bly championed women’s stories and voices. Though Nellie Bly died a hundred years ago, but her well-known professional life qualifies her as a feminist icon by even modern standards.  

Much less is known about her personal life, however, especially her years as a famous single twenty-something woman living and working in Manhattan. Having been a twenty-something in Manhattan myself once upon a time, I had a hunch that maybe Nellie’s adventures didn’t stop when she hit her deadline. I thought she’d be a very fun heroine for a novel.  

It was with that perspective that I wrote The Mad Girls of New York, which is based on her first big story after her arrival in New York City in 1887. The only assignment she could get was to feign insanity, get herself committed to the notorious Blackwell’s Island Insane Asylum and write about it. But my version of Nellie’s big break wouldn’t just be about her professional success, it would be about her personal life, too. 

As I read her writing—and she produced a lot of writing—I was captivated by her voice, as so many of her readers were. Nellie centers herself in every story, and writes as if she’s speaking to a best friend, which makes her writing easily read even today. Even when she’s being evaluated for insanity by doctors, she still comments on how handsome they are. Even as she’s being stripped of her clothes and forced to bathe in horrific conditions, she still worries about her hair. Nellie, I realized, was not a machine, she was a young woman—unapologetically so.  

What fun it would be to write Nellie Bly, feminist pioneer, as a young woman in Manhattan! I was thinking Sex and the City with social justice and longer skirts. The next step was to make up the characters in her world—the crew of lady friends who challenge and support her, plus the romantic leads.

For her female friends—I believe no feminist heroine is complete without female friends!—I drew inspiration from other real life women in journalism, like Harriet Hubbard Ayer who oversaw the ladies pages of The New York World (before there was Anna Wintour, there was Harriet Hubbard Ayer) and two fellow female reporters, Marian and Dorothy, who understand Nellie in a way no one else does and share her ambition. They’re supportive and competitive all at once—especially when it comes to a subplot in the novel about the mysterious origins of one woman Nellie meets in the asylum (to say more would be a spoiler!). My favorite scenes to write are the ones with Nellie and her female friends, bantering over lunch.  

And romance...there must be romance! I knew I had to write Nellie’s story when I stumbled across one of her lesser known articles in which she interviews the bachelor mayor of New York City name Hugh Grant about whether women should propose marriage. Every drop of that sentence is true and delicious. As a historical romance novelist, I was required by sacred vow to make a romance out of it, so sparks start flying between Nellie and Mayor Hugh Grant in The Mad Girls of New York. A romance between a mayor and a reporter is riddled with complications, which makes it all the more fun!

But then there was another hero of my own invention: Sam Colton, an earnest and determined reporter who is competing with Nellie for a job at the New York World because I believe every story is improved with a rivals to lovers plot. One of my favorite scenes to write in the novel was the one where Nellie crashed Sam’s interview and they vie for one open position at the paper. Fierce competition plus grudging attraction and glimmers of admiration is a wonderful start to a romantic relationship. Indeed, much of Sam’s journey in the novel is falling hard for Nellie and discovering some elements of her past that she doesn’t want to share.

In researching and writing the lives of historical figures like Nellie or the real life inspiration for her fellow cast of characters, I’m reminded that they were people with hopes, dreams, ambitions and feelings of their own. It reminds me why I think so many of us love historical fiction: it allows us to experience historical figures as intimate acquaintances, and it allows us to live in their world. It makes for a fun, fast-paced and entertaining story that also happens to make history come alive. My hope with Nellie and The Mad Girls of New York is that readers have a rollicking good time discovering what a legend she was.  

For more about Maya Rodale and The Mad Girls of New York, visit www.mayarodale.com or find Maya on Twitter and Instagram as @mayarodale.