Best Selling Author Olga Grushin On Weighing Storytelling & Marketability

It’s time for a new interview series… like NOW. No really, actually it’s called NOW (Newly Omniscient Authors). To honor the relaunch of the site, I thought I’ve invited established authors to share how publishing - and their attitudes toward it- have changed since their careers first took off.

Today’s guest for the NOW is Olga Grushin, who was born in Moscow and moved to the US at eighteen. She is the author of four novels. Her debut, The Dream Life of Sukhanov,, won the New York Public Library Young Lions Fiction Award and earned her a place on Granta’s once-a-decade Best Young American Novelists list. Her latest, The Charmed Wife,(Putnam, January 2021), is a subversive retelling of Cinderella, a genre-bending mix of fantasy and realism that explores familiar fairy tales, romantic expectations, and storytelling conventions. 

Has how you think (and talk) about writing and publishing changed, further into your career?

I had worked as an editor, albeit for an academic press, before I sold my first novel, so I was already familiar with the technical side of things, the stages of copyediting, proofreading, design, and so on. Of course, academic publishing is not the profit-making business that New York publishing is. Over the years, I have come to accept certain realities. Writers write, yes, but in addition – and this was not something I knew to expect in the beginning – they must also spend a fair amount of time promoting their work. Still, four novels in, nothing has changed in my thinking about writing itself. The practical side may be more challenging now that I am no longer a young writer in charge of my own time but a single mother of two. Yet when I manage to sit down at my desk and play with sentences for a few hours, it still feels like a calling, and it still – at the risk of sounding pompous here – gives meaning to my life.

Let’s about the balance between the creative versus the business side of the industry. Do you think of yourself as an artiste or are you analyzing every aspect of your story for marketability? Has that changed from your early perspective?

My publisher may not like my saying this, but I rarely, if ever, think about the business side when I write, perhaps even less so now than in the early years of my career. Worldly success – sales, awards, admiration, all that glittering tinsel – is a bit of a lottery. If it happens, due to some momentary alignment of stars, some nebulous combination of zeitgeist, luck, teamwork, and merit, that’s nice, but I find thinking about it (agonizing, planning, comparing, striving, what have you) an unwelcome distraction from what really matters to me: writing the best books I know how to write, one word at a time. My stories are not for everyone – they are often set on the borders of reality and dream, filled with failed artists, Soviet bureaucrats, loquacious gods, chain-smoking ghosts, and, of late, murderous princesses and talking mice – but they are completely, uncompromisingly mine. And if they sell less well than I’d hope, I can always supplement my income by freelancing, teaching, or breeding chickens.

The bloom is off the rose… what’s faded for you, this far out from debut?

Honestly, nothing. Every time I feel the buzz of a new idea, it is a thrill. Every time another book comes out, it is just as surprising. Every time I read a critic’s review, it is just as nerve-wracking (but I’m trying to swear off reading them altogether these days). Every time I receive a letter from someone who tells me my work has changed his or her life in some small way, I am just as happy. And, in truth, I feel that I am only now getting started – I have so many ideas to explore, so many novels that demand to be written.

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Likewise, is there anything you’ve grown to love (or at least accept) that you never thought you would?

Yes, actually – social media. When my editor first proposed that I join Twitter, I felt instantly opposed to it. I am first and foremost a novelist by nature, so brevity is not my strongest suit, and I am also a fairly private person, enough so that the idea of communicating in tiny snippets with anonymous (and, rumor had it, not always well-disposed) hordes filled me with deep unease. I ventured in, with much reluctance - yet now, a year or two later, I am glad to say that I have found a community of like-minded book lovers out there, and it has been a source of many wonderful discoveries: so many books I would have never found on my own, so many people I would have never come in touch with otherwise. I will remember that experience next time I have to step out of my comfort zone. (Cough – Zoom bookstore events – cough …)

And lastly, what did getting published mean for you and how was it changed (or not changed!) your life?

I announced that I wanted to be a writer when I was four years old, and I have written continuously ever since. Publishing my first novel – at the age of thirty-four and in a language different from the one I had set out to write in (I was born in Russia, raised in Moscow and Prague, and came to the US for college) – meant no less than my lifelong dream coming true. I still marvel, almost daily, at being able to earn my living while doing what I love most in the world.

Also, when I was just starting out, I had no writing community whatsoever: I had never taken any writing classes and I did not know any writers, I was just alone in a basement studio apartment, poring over “How to Break into Print” guides and typing carefully double-spaced stories on an automatic typewriter – the most extravagant purchase I had made in my cash-stripped mid-twenties. Getting published meant meeting fellow writers at conferences, meeting readers in bookstores, and, eventually, trading my little typewriter for a real computer – not to mention being able to spend my workdays barefoot and two steps away from the kitchen with its endless supply of tea, which is absolutely essential to my creative process.

Eric Devine On Choosing Your Route in Publishing

It’s time for a new interview series… like NOW. No really, actually it’s called NOW (Newly Omniscient Authors). This blog has been publishing since 2011, and some of the earlier posts feel too… dated. To honor the relaunch of the site, I thought I’d invite some of my past guests to read and ruminate on their answers to questions from oh-so-long-ago to see what’s changed between then and now.

Today’s guest for the NOW is Eric Devine, Young Adult fiction author of Look Past, Press Play, Dare Me, Tap Out, and This Side of Normal.

Has how you think (and talk) about writing and publishing changed, further into your career?

Absolutely. Early in my career (Tap Out was published in 2012) everything was new and the opportunities felt limitless. Whenever I talked about writing or publishing—at school visits, conferences, etc.—I harped on the traditional route, putting in the time, and writing your best work, while having faith that such a path would get you into, and keep you in, the industry. I don’t talk like that anymore. The industry has changed, and I fear telling people that the traditional route to publication is the best way to go. It’s why I’m going hybrid and self-publishing a novel in April. Authors have to seize the opportunities that feel right for them, regardless of whether they fit the mold for what we’ve held as truth in publishing.

Let’s about the balance between the creative versus the business side of the industry. Do you think of yourself as an artiste or are you analyzing every aspect of your story for marketability? Has that changed from your early perspective?

I have always had an eye toward the market, and I think every author should. As a former agent of mine said, “Publishing is at the corner of art and commerce.” It’s a fabulous way to frame what we do—create art for consumption. I have never thought of myself as an artiste. My stories do tackle tough issues, but there is always an engaging, and typically fast-paced plot driving those moments. I have been an English teacher for close to 20 years, so I work with teens every day. When I’m writing, I ask of my stories: Is this about their lives? Would they find this worth reading? If the answers are yes, then it’s a go.

The bloom is off the rose… what’s faded for you, this far out from debut?

I think many authors hope for stunning sales and a call from Hollywood or Netflix, which was certainly true for me. But the reality is that for the majority of us, having our book published is the apex. I’ve come to understand that’s quite all right, actually. I realize now that if I’m able to write something that a teen or adult willingly engages with because they find it compelling, that’s awesome. Awesome is an excellent outcome.

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Likewise, is there anything you’ve grown to love (or at least accept) that you never thought you would?

The awe everyday people still feel about authors. Growing up I know I felt this way about the authors I enjoyed, but I never met any of them. Then I became an author and was provided a backstage look at the process. As a group, authors are pretty ordinary. Yet, when people learn that I’m an author they are always intrigued. People who have read and enjoyed my work always want to talk about it. Our cultural idea of authors and their stories still has sway, which I find so refreshing and motivating.

And lastly, what did getting published mean for you and how has it changed (or not changed!) your life?

Getting published allowed me to meet some wonderful authors and connect with readers in a way I never imagined possible. I’ve had some fabulous moments that I cherish and often share with colleagues and other people who love books. But there’s an enormous world out there who does not know who I am, nor even care about what I do. I’m still the same husband and father I’ve been, so I can not say my life has been fundamentally changed, but it has been enhanced by what I’ve been allowed to do.

Colleen Houck On An Author Being More Than Just A Writer

It’s time for a new interview series… like NOW. No really, actually it’s called NOW (Newly Omniscient Authors). This blog has been publishing since 2011, and some of the earlier posts feel dated. To honor the relaunch of the site, I thought I’d invite some of my past guests to read and ruminate on their answers to questions from oh-so-long-ago to see what’s changed between then and now.

Today’s guest is Colleen Houck, author of the bestselling Tiger’s Curse series. Her latest, The Lantern’s Ember, combines the moodiness of Sleepy Hollow with the romance her fans love her for.

Has how you think (and talk) about writing and publishing changed, further into your career?

You know, it’s an interesting time in the world of publishing. I think it’s harder than it’s ever been to get a book published, even for established authors. I used to think it was just about the writing but in today’s climate an author really needs to be a jack of all trades. If you can’t stay on top of the game or, preferably, ahead of it, you’ll risk falling by the wayside.

Let’s about the balance between the creative versus the business side of the industry. Do you think of yourself as an artiste or are you analyzing every aspect of your story for marketability? Has that changed from your early perspective?

It was easier when I was naïve. Yes, a part of me is always thinking about marketability. Not so much readability. I don’t doubt my material is readable. What I end up doubting is whether or not it’s sellable. That’s not something I can really control. The market changes constantly and that drives editorial purchasing.

The bloom is off the rose… what’s faded for you, this far out from debut?

Sadly, it’s good news. When my agent calls to say we have a nibble on a book or someone is interested in signing up a project for a film, I’m happy but I hold off on celebrating. Each baby step is a step forward but there are a lot of “falling on your bottom” moments when you need to wrestle yourself back to your feet.

Likewise, is there anything you’ve grown to love (or at least accept) that you never thought you would?

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I have become slightly more comfortable with the editing process and holding my own. I’ve learned to let go of some things that I clung rigidly to in the past knowing that I can just rework or hold over the material to share with fans at a later date as bonus material. Getting the story out there is the most important thing. I’m not going to be 100% happy with every finished book. It’s just not possible. I guess the bottom line is, I’ve learned not to wince at flaws and past mistakes and see them as steppingstones instead.  

And lastly, what did getting published mean for you and how was it changed (or not changed!) your life? 

My publishing journey has impacted not only my life but every member of my family. We’ve been able to do incredible things and meet so many amazing people because of conferences and book tours. Having said that, I’m fundamentally the same person I’ve always been with the same friends and likes. It’s just drawn my core team closer and empowered us to do some things we otherwise might never have been able to do.