Interview with Susan Shaw

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

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Susan Shaw is the author of numerous YA titles, including SAFE , THE BOY FROM THE BASEMENT, BLACK EYED SUZIE and ONE OF THE SURVIVORS.  Shaw’s books have been chosen for many awards and appear on many reading lists. They include The Texas Lone Star Reading List, The Texas Tayshas Reading List, ALA Quick Pick for Reluctant Young Readers, The New York Public Library Book for the Teen Age, and the Barnes and Noble Discover Great New Writers. SAFE is a Carolyn W. Field Honor Book.

You tackle some tough issues - rape in SAFE, survivor guilt in ONE OF THE SURVIVORS, and parental abuse in BLACK-EYED SUZIE and THE BOY FROM THE BASEMENT.  Is it difficult to write about the subject matter?

There are always points that are difficult to write, but often, the more compelling the subject is for me, the easier it is to write about it. Not that I don’t squirm or try to leave out the hard stuff. But what the story requires, that’s what the writer writes. Or else you don’t feel like you’ve done your story justice.

Your new title, TUNNEL VISION (available from Margaret K. McElderry - August 16, 2011) feels like a thriller! What was your inspiration for this story?

One of the ways TUNNEL VISION is different from my other stories is that my editor approached me with the idea. So my inspiration had a lot to do with what somebody else thought I could do. Nothing like validation! But I did find inspiration within the story itself, with Liza’s strength of character, with her determination to do what survival required.

Are you a Planner or Pantster?

Generally, I start with a sentence in which I feel the whole story. Hemingway called it ‘one true sentence’. Once I find that, I know I have something. I won’t know what the story is about, but I can feel the energy of it once I recognize it.

Much writing often takes place before that sentence appears on my computer screen. But when I have it, I know I have it. Then I follow the character into the story and write things as I see them. While pulling on my hair. I suppose that makes me a pantster.

How long does it typically take you to write a novel, start to finish?

It varies. Four months to six months, give or take. That doesn’t count the editorial process. Add another two or three months after that.

Do you work on one project at a time, or are you a multi tasker?

I usually work on only one project at a time, but sometimes I will take a break from a larger work and write short, usually humorous, pieces—poems, short stories. But that is still only one project at a time.

Did you have to overcome any fears that first time you sat down to write?

I don’t remember a time that I didn’t write, so I can’t answer that. But for me, there is never any fear. I jump into the writing, write anything, and eventually find the ‘one true sentence’ that leads me on. So far that works.

How many trunked books did you have before you were agented?

I have more mss. than I can count that sit in my attic—most of them pretty bad. But I had three books published before I had an agent.

Have you ever quit on an ms, and how did you know it was time?

I have quit on many mss. When I see that problems are not fixable or that I’ve encountered a dead end, that the story peters out—that’s when I leave it. But often the story that peters out is the story that leads to a more viable one. Sometimes, that story pushes out the weaker one.

Who is your agent and how did you get that "Yes!" out of them?

My agent is Alyssa Eisner Henkin. My query process was not traditional in any form. I was lucky. Alyssa and I had a mutual acquaintance who told me that Alyssa was leaving editing for agenting. So I contacted her. She liked what I told her, she liked my work, we set up a lunch, and talked. I liked her, she liked me, and we signed.

How long did you query before landing your agent?

I don’t really know how many agents I queried before I started working with Alyssa. Perhaps ten or fifteen. My efforts that way were on-again, off-again, and I was lucky in some cases to get a response at all.
I think the main thing for Alyssa was that she thought my work was sellable. It didn’t hurt that I’d already sold three books before speaking with her, and that those books had received good attention.

Any advice to aspiring writers out there on conquering query hell?

Don’t wait for an agent to like you. If you’ve written a great story, send it out on your own. I believe there are still editors in the children’s market who take unsolicited manuscripts. Send to them. Also, go to writers’ conferences and meet them. Talk to them at lunch.

But the main thing is, write a good story. Go the extra mile to make it as wonderful as possible. No matter what you do, you won’t sell if you don’t do that. But if you do that, the chances are on your side whether you have an agent or not.

Editors really do want to find another Maurice Sendak, another Jerry Spinelli, another Kate di Camillo. And they don’t care if you have an agent once they think you’re story is great.

How did that feel, the first time you saw your book for sale?

Thrilling! I told everybody I knew and a bunch I didn’t know.

How much input do you have on cover art?

None. But the art directors do know their jobs much better than I do. I’ve loved every cover.

What's something you learned from the process that surprised you?

The whole thing was such a learning experience, that I’d have to say that I was surprised all the time by everything. But what continues to amaze me with my fifth book coming out this summer, is that I am one of the lucky ones, that whoever I’ve worked with has given me and my work such respect. It’s great.

How much of your own marketing do you?

I always try to do some kind of informal tour—go to libraries and talk to librarians, show them the books, sign one if they have it on the shelf.

When do you build your platform? After an agent? Or should you be working before? Do you think social media helps build your readership?

I think talking to people always helps, never hurts. Don’t wait to have an agent to get going.

Interview with Colleen Houck, And A Pitch That Works!

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

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Today’s guest is Colleen Houck, author of the self-published TIGER'S CURSE which won her an agent and whose sequel, TIGER'S QUEST will be released in hardcover tomorrow! Colleen is a lifelong reader whose literary interests include action, adventure, science fiction, and romance. Formerly a student at the University of Arizona, she has worked as a nationally certified American Sign Language interpreter for seventeen years. TIGER'S CURSE is her first book, which has already received literary praise and digital success. Her self-published eBook claimed the #1 spot on Kindle's children's best-seller list for seven weeks. Colleen lives in Salem, Oregon, with her husband and a white stuffed tiger.

Are you a Planner or Pantster?

I'm a planner

How long does it typically take you to write a novel, start to finish?

About 7 months

Do you work on one project at a time, or are you a multi tasker?

One at a time

Did you have to overcome any fears that first time you sat down to write?

Just wondering if I could actually do it

How many trunked books (if any) did you have before you were agented?

Two - TIGER'S CURSE and TIGER'S QUEST though I didn't trunk them I self-published instead.

Have you ever quit on an ms, and how did you know it was time?

I've never quit a book

Who is your agent and how did you get that "Yes!" out of them?

Alex Glass from Trident Media Group.  He called me. I self-published my first two books and they were doing really well.  He found me through my positive reviews on Amazon and called me. I was a bit abrupt and told him to call me back after he was done with the book since I'd been burned by other agents.  I had a hard time believing a guy really liked my romance book featuring tigers. He told me he'd already read it and loved it.  After that we got along famously.

How many queries did you send out?

I never kept track of queries though I mailed out a lot and emailed even more. I sent out queries on and off for a good year or two.

Any advice to aspiring writers out there on conquering query hell?

Querying is still the best way to get published but if all else fails there is nothing wrong with self-publishing. I told myself I'd be content and happy whether I had ten fans or ten thousand.

How did that feel, the first time you saw your book for sale?

Amazing.  I think the best part was going to the bookstore with my parents to browse a few weeks before publication.  Dad started crying and I turned the corner and there was a giant poster of TIGER'S CURSE on display.  That was the coolest moment ever.

How much input do you have on cover art?

Not as much as you might think but luckily for me there is a great design team who for the most part thinks like I do.  In fact my self-published covers are not too far off from the new ones.

What's something you learned from the process that surprised you?

I expected to be wearing business suits and having important meeting in New York.  I did get to do that once but most of my meetings occur when I'm home in sweats at my computer.

How much of your own marketing do you?

For my original versions of the book I did all my own marketing, now I have a whole publishing team working on my material from the wee hours of the morning until late at night and on weekends.  I blog on my website which you can reach here or here .  I Twitter from @tigersaga or @colleenhouck.  The Facebook page is called Tiger's Curse and there is a Facebook fan page called Fans of the Tiger which is run by my sister. I am on Goodreads and have an author page on Amazon.

When do you build your platform? After an agent? Or should you be working before?

I think you should get busy immediately with marketing yourself. Being an author is different in today's world. Young people want to know who you are and what you're working on.  Connecting to their favorite writer is very important.  When I was in high school all the authors I read had died a long time before. Imagine if Hemmingway or Poe had a blog.  Now there are so many books and so many authors to choose from that it's a great time to be a young person and reading.  To connect with your audience you must have a platform even before an agent.

Do you think social media helps build your readership?

I believe social media was how I got my agent.  I established a web presence and asked my fans for help.  They sent emails and letters to their favorite bookstores, invited me to speak at schools, and wrote reviews for me.  This all helped me to sell over 18,000 books and attracted the interest of an agent, a Hollywood producer, and a publisher. They shared my book with friends and family and might not have been as supportive or even know how to help me spread the word if not for social media.

TIGER'S CURSE is very hot with my students right now – here’s Colleen’s query, which serves as an excellent blurb for those of you who are curious:

Kelsey Hayes, an orphan, is a recent high school graduate working for the summer at a small circus.  She has no idea that the totally non-glamorous job of sweeping up popcorn and cotton candy sticks would lead her towards her destiny—a perilous new destiny that whisks her away to the far off continent of India where she encounters dangerous mythological creatures, supernatural beings, and booby-trapped caves.  However, it will also lead her to magnificent ancient ruins, handsome princes cursed to live as tigers, and the chance to fall in love.

TIGER'S CURSE, set on the lush continent of India, is a romance that sweeps the reader into an action/adventure-meets-the-paranormal tale. A cross-cultural Beauty and the Beast, this young adult novel explores the modern and the mythological, the theme of good versus evil, and the tender feelings of love and loss.

Colleen also has a great example of how to do an elevator pitch – she describes the book as Twilight meets Indiana Jones.  Now who isn’t going to be interested in that?

Interview with Cynthia Leitich Smith

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Here's a first!  The lovely Cynthia Leitich Smith agreed to do an interview here on WriterWriter, which left me flummoxed.  She runs the information-packed, source-of-MG/YA-life blog CYNSATIONS, and also recently inked a three-book deal with Candlewick Press.  So, what to do?  An SAT (Successful Author Talk) or a BOA (Blogger of Awesome)?  She gamely agreed to a BOASAT!  Yeah, that's right - say it fast and you sound drunk and confused about where you left your feathery scarf.

So hold on for a massive post that's so packed with great information you're going to have to bookmark it and take time out for a snack.

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Cynthia Leitich Smith is the New York Times and Publishers Weekly best-selling author of TANTALIZE, ETERNAL and BLESSED, all Gothic fantasies for young adults. TANTALIZE was a Borders Original Voices selection, honored at the 2007 National Book Festival, named a Top Ten Pick on YALSA’s Popular Paperbacks list. ETERNAL was a YALSA Teens Top Ten nominee.  It debuted at #5 on the New York Times best-seller list and #13 on the Publishers Weekly best-seller list. BLESSED—another YALSA Teens Top Ten nominee—was cheered by The Horn Book Magazine as "A hearty meal for the thinking vampire reader."

Cynthia looks forward to the release of TANTALIZE: KIEREN’S STORY, a graphic novel illustrated by Ming Doyle (August 2011).

You recently signed a three-book deal with Candlewick, to begin with SMOLDER.  What can you tell us?

SMOLDER is set in the TANTALIZE universe, but will feature new protagonists and a secondary character or three that appeared in the previous books. It’s the first novel I’ve written because readers kept begging for it. Humor, romance, and spooky-ness will remain key elements, though the story is driven more by a mystery of sorts.

Even though you’re an established author, did you get a rush when you heard the phrase “three-book deal?”

I have such a terrific agent—Ginger Knowlton. So much credit for that deal goes to her. What thrilled me most was that the contract was with Candlewick Press, which is an amazing company to publish with. My editor, Deborah Wayshak, is a genius. She asks the right questions, lets me run wild when I must, and knows how to keep my writer’s spirit sky high and my keyboard consistently productive.

More personally, I often speak, occasionally teach, and it helps me to have more than a year’s outlook on my upcoming manuscript deadlines. Especially with event coordinators sending invitations up to two years in advance, being able to thoughtfully plan my schedule is such a relief.

TANTALIZE, ETERNAL & BLESSED run an interesting route as “companion” novels as opposed to the typical trilogy style.  Did you know ahead of time that you were uniting the casts of the first two books with the third?  Or was this a stroke of serendipity?

My original concept—hope, prayer—was to write a book or four in response to Abraham Stoker’s classic DRACULA (1897). This was back in 2000, the date of the earliest draft, when fantasy was a tough sale, YA was supposedly “dead,” and people were telling me that teens were “too sophisticated” for books with monsters in them. Realism of the “grim lit” variety was all the rage.

(The longer you’re in it, the more amusing the industry is.)

With that thought in mind, I started with part one of Quincie’s story in TANTALIZE, which evolves around her family’s vampire-themed restaurant, Sanguini’s. I grounded that first novel in our every day, familiar world, populated by high school students, waitresses, wedding planners, and along the way, the occasional werearmadilo, werewolf, werecat or vampire.

With ETERNAL, I shifted focus the bigger guns—the undead royalty and the opposing role of guardian angels with regard to their mortal charges. As I wrote ETERNAL, I could readily imagine the castle chef Nora taking over Sanguini’s kitchen. I couldn’t imagine a better-fit guardian for Quincie right then than Zachary.

So, yes, and no. I didn’t have all four books plotted when the first one sold. But I did have a big-picture idea of the themes I wanted to explore and a springboard in Stoker’s novel. Going in, I also knew that, if my dream of multiple books came true, I didn’t want to be locked into only one character’s story and point of view. This gave me more room to write and opened up the possibility of more diversity—in terms of gender, ethnicity, mythology—among my protagonists.

Are you a Planner or Pantster?

I’m my own beast, so to speak. Early on (and, to a lesser extent, along the way), I do a lot of research. For example, writing shape-shifters meant looking at related existing books for YAs, grown-ups, going back to the classics, and then the stories that inspired them from cultures around the world. From there, I studied the respective animals and began to ask questions about their origins and how their bodies worked. I also enjoy pre-writing—seeking out models for my characters, literally shopping for their wardrobes, attending real-life open houses to determine where they live. I always have my camera in hand, and I jot notes in little notebooks, in napkins, even on my arm if it’s the only thing handy. Then I fiercely write a draft of the story—with a beginning, middle, and end. Once I’m done, I print it, read it, toss it, and delete the file. (This tends to freak out my students.)

From there, I start over, armed with a better understanding of my protagonist and his or her world. It’s very freeing. No one will ever see that discovery draft, so I can write, write, write. Once I’m done, I have so much more to say and faith that the best parts will rise again. Or better ones will.

After that, I write myself a long, conversational synopsis. I don’t have to do this with every book—with BLESSED for example, I already knew Quincie and her world.
But with more freshly imagined elements, it gives me an opportunity to start over on a firmer, more fully imagined foundation.

How long does it typically take you to write a novel, start to finish?

About a year and a half, taking into account breaks in which the manuscript is in the editor’s capable hands. My most recent novel was the quickest—less than a year, but I put in long hours—working through the holidays (six hours on Christmas Day). Plus, I had previously written novels from the protagonists’ points of view.

Do you work on one project at a time, or are you a multi tasker?

I tend to have one larger project and one relatively one. A prose novel and a graphic novel. A prose novel and a picture book. A graphic novel and a short story. That said, I tend to pick one up when the other is resting, if only for a few days.

Did you have to overcome any fears that first time you sat down to write?

Fear of debtor’s prison springs to mind—kidding (mostly)!

I’ve always been a writer. In second grade, my “How I Spent My Summer” story was the one read over the school intercom system. I had my own column, “Dear Gabby” (giving advice to the troubled and lovelorn), in Mr. Rideout’s classroom newspaper. I went on to become editor of my junior high and high school newspapers.

I majored in news/editorial and public relations at the White School of Journalism at The University of Kansas. I went on to study law and teach legal writing and serve as a law journal editor at The University of Michigan Law School in Ann Arbor. In my twenties, I worked at a half dozen small town newspapers and spent a summer covering high fashion and high-profile personalities for The Dallas Morning News.
I write. I read. I speak. I teach. I’m a play-to-your strengths kind of person.

How many trunked books (if any) did you have before you were agented?

One—“Two Wings to Fly,” a precursor to RAIN IS NOT MY INDIAN NAME (HarperCollins, 2001)—celebrating ten years in print in 2011! That early version was so boring.

Have you ever quit on an ms, and how did you know it was time?

Oh, sure. A handful of picture books. A few novels. One needed to be wholly re-configured. A couple of them weren’t right for the direction my career needed to go. Another I decided to revisit when I was a stronger, more capable writer (and I will).

I didn’t seriously—or, for the most part, at all—shop these manuscripts. They were just projects that helped show me where I needed to go from there.

Who is your agent and how did you get that "Yes!" out of them?

Disclaimer: This is the part where I will sound like a beast of the Cretaceous.

When I was a young, new writer, there were maybe five (?) agents who specialized in representing youth literature. Back then, a lot of people believed that children’s-YA agents didn’t need an agent. (This was pre-Potter.)

I met mine, the amazing Ginger Knowlton, through a listserv largely populated with well published authors. I’d been invited on by a mentor and contacted her after editors had begun to show a serious interest in my formal submissions and at conference critiques.

Ginger is the only person I considered contacting, and we’ve been working together happily for over a decade. She’s knowledgeable, elegant, whip-smart, a brilliant advocate, and from day one, she’s treated me like an A-list client.

How long did you query before landing your agent?

The whole process took about 24 hours. Sorry, guys! (It was 1998! The world was a different place.)

Any advice to aspiring writers out there on conquering query hell?

Given that I’ve never written a query, I’m not the best person to ask. But I have assembled and provided much of the Web’s best insights on agents, queries, the author-agent relationship and more on the Goodies for Writers section of my website.

How did that feel, the first time you saw your book for sale?

I felt exposed. It occurred to me only then that perfect strangers would be reading my work without asking permission first. My husband and sometimes co-author Greg Leitich Smith had to remind me that I’d already given my permission at about the same time I’d cashed the publisher’s check.

How much input do you have on cover art?

With my early Native American themed children’s books, I had some say on the art because I was the cultural expert on the team. With my more recent humorous picture books, I’ve mostly stood back and gratefully applauded. Candlewick did change the TANTALIZE cover, at my request, from more of an edgy, noir look to a softer one.

What's something you learned from the process that surprised you?

How much of a difference it makes. Everyone judges a book by its cover.

How much of your own marketing do you?

I’m an enthusiastic ambassador of my books, though my publishers also are quite supportive. My focus is on taking part in the larger conversation. It’s not just about me and my own work.

My official author site has a formidable section of children’s-YA literature resources, which is updated monthly. At my Cynsations blog, on Facebook, and Twitter, I tend to talk about other folks’ new releases, writing as an art, publishing as a business, and a variety of related concerns.

When do you build your platform? After an agent? Or should you be working before?

I launched my author website in 1998, after I signed with my agent and sold my first book, JINGLE DANCER (Morrow/HarperCollins, 2000). At the time, I wasn’t concerned with building a platform. In fact, I’d never heard the word “platform” used with that meaning.

This was pre-blogs, pre-MySpace, through I had over 1,000 people subscribed to a monthly e-newsletter featuring a couple of author interviews and a handful of links.

What I was originally trying to do was highlight the fact that Native people had not all died out 500 years earlier and shine a light on those terrific books—by a variety of authors—that showed us as citizens of indigenous nations with a past, a present, and a future.

The site grew organically, based on my interests and passions from there.

Do you think social media helps build your readership?

Sure, but I don’t wake up every morning and think, How do I build my leadership today? Instead, I say to myself, Wow, I belong in this magical world of books! I’m home.”

So you run an excellent blog for both writers and readers over at CYNSATIONS.  It is, in your own words “a source for conversations, publishing information, literacy and free speech advocacy, writer resources, inspiration, bookseller-librarian-teacher appreciation, news in children's and young adult literature, and author outreach.”  What made you decide to take this approach on your blog?

From high school through law school, I thought of myself foremost as a young journalist. It’s said, “bad news sells papers.” Maybe. But I long for more good news. I embrace it!

What I like to do most is celebrate.  Especially given the amount of rejection in the writing life, I wanted to offer consistently useful information and heartfelt inspiration to my fellow book creators and, for that matter, to the larger youth literature community—our heroes and champions.  I wanted to highlight, cheer, and pay tribute, to thank, offer a shoulder, and lend a hand—day after day after day.

What other websites / resources can you recommend for writers out on the agent hunt?

The links I feature at Children’s-YA Literature Resources, Nathan Bransford's blogGuide to Literary Agent’s Editor’s Blog by Chuck Sambuchino, and the Query Tracker blog.

From the looks of CYNSATIONS it seems you spend a sensational (uh – oh, bad joke) amount of time reading as well as writing. How do you typically find the authors you choose to feature on your blog?

Each year, I receive thousands of advanced reader copies and review copies of children’s-YA books from most of the major publishers and a number of the smaller/regional ones as well.

My very cute husband (and sometimes co-author) Greg Leitich Smith and I do our best to give every book fair consideration. Some are simply not a subject matter fit. Others are not produced at a production quality level sufficient for my audience, especially those folks who’re making purchasing decisions for schools and libraries.

From there, we choose thoughtfully. We try to offer a mix of age levels, formats, genres, and so forth. We have a commitment to diversity of content/characters—defined broadly, not only in terms of race/ethnicity, but also religion, region, socio-economic class, etc. We try to think both locally and globally—highlighting authors local to us in the southwestern United States but also from around the world.

I also have a great affection debut authors and invite them each year to participate in a special series in an effort to help introduce them to the wider youth literature community.

We make an effort to spread the love, so to speak, featuring as many book creators as possible. At the same time, we periodically update our readers on previously highlighted folks. We shine a light on big names, fresh faces and everyone in between.

All that said, I’m always keeping my eye out on the Web, via my social networks, and at children’s-YA book and writing events for authors to invite to chime in.

What are you reading now?  What books coming out are you most looking forward to?

I’m reading The Undertakers: Rise of the Corpses by Ty Drago (Sourcebooks), The Flint Heart by Katherine Paterson and John Paterson, illustrated by John Rocco (Candlewick) and Odd Girl In by Jo Whittemore (Mix).
I look forward to Sass & Serendipity by Jennifer Ziegler (Delacorte), Texas Gothic by Rosemary Clement-Moore (Delacorte), and The Agency: The Traitor in the Tunnel by Y.S. Lee (Candlewick).

The book trailers for your YA titles featured on your blog are fantastic.  Did you do them yourself?

Thank you! The credit for the TANTALIZE and ETERNAL trailers goes to actor-singer-writer-filmmaker Shayne Leighton.The BLESSED trailer was produced by Candlewick Press in conjunction with animator-composer Curtis Sponsler. And my trailer for HOLLER LOUDLY was produced by author P.J. Hoover with voice work by fellow Austin writer Tim Crow.  I’m so grateful for all of their efforts.

I talk to a lot of aspiring writers who want to jump into the blogging game but are afraid it will take away from their writing time.  You write professionally, read prolifically, and blog continually.  What’s your secret?

The blog posts are formatted and scheduled well in advance—typically a couple of months before they go live. So, I don’t wake up every morning and put together my blog content from scratch. If I’m, say, on deadline, I can log in and simply PUBLISH.

That said, I’ve been known to put the blog on hiatus if I’m going on an extended tour or teaching at the Vermont College residency. Reading counts as writing time—no conflict there.

Writing is the job. I don’t try to fit my writing into my life. I try to fit my life around my writing—just like I would’ve if I’d gone on to become a full-time journalist or attorney.

Jeepers, I sound intense. Time to go dance to the soundtrack of Olivia Newton-John’s “Xanadu.”