Mystery Author Victoria Gilbert On the Importance of Query Writing Skills

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Today’s guest for the SAT is Victoria Gilbert, who turned her early obsession with books into a dual career as an author and librarian. Victoria writes the Blue Ridge Library Mystery series and the Book Lover’s B&B series for Crooked Lane Books, and publishes fantasy with Snowy Wings Publishing. A member of Mystery Writers of America and Sisters in Crime, Victoria is represented by Frances Black at Literary Counsel. She lives near Winston-Salem, NC with her husband, son, and some very spoiled cats. You can find buy links for all her currently published books here (and order via indie bookstores!)

Are you a Planner or Pantster?

I’m definitely a plotter. I always have been, but writing mysteries has pushed me to do more intricate plotting before writing each book. I truly can’t imagine adding in all the necessary clues and red herrings without careful plotting beforehand.

That being said, I do allow for some divergence from my outline when I’m actually writing the book. Sometimes in the writing process, things develop that work better for the story than my original plotting, and I will change details. I just try to adhere to the major plot points and arcs.

How long does it typically take you to write a novel, start to finish? 

I have been on a 5 to 6-month contract schedule over the last few years, which is doable, as I can usually write the actual draft in about 3 to 4 months. Of course, they still need revision and editing before I turn them in! (For context: my books are generally around 80K words). 

But I’ve discovered I’d like a little more time for pre-planning and research before I even start writing. So now I will have 7 months between my next contracted books. 

Do you work on one project at a time, or are you a multi tasker?

I draft one project at a time, but since I am on a publisher’s release schedule of a book about every 6 – 7 months, I’m always also revising and proofing a prior turned-in manuscript while I’m writing my new one. 

Did you have to overcome any fears that first time you sat down to write?

Well, it took me until I was around 55 to actually ever complete a novel, so I think I had fears all my life about not being “good enough.” (I also had another career that was demanding, and family responsibilities, so those were other factors).

I finally decided that I wasn’t getting any younger, and if I ever wanted to fulfill my childhood dream of writing a book, I’d better do it. So I sat down and wrote an adult scifi novel that was around 115k words – in a very short amount of time, actually. Then I wrote the sequel to that book, which I probably shouldn’t have done, since it never sold. Finally I wrote a YA Fantasy, CROWN OF ICE, which garnered me an agent and a pub. deal. I was 58 when CROWN published, by the way. 

How many trunked books (if any) did you have before you were agented?

Two – the two adult scifi novels There was supposed to be a third book in that series, but I never finished it. 

Have you ever quit on an ms, and how did you know it was time?

Oh yes, definitely. As I said, I abandoned the third adult scifi. I also have several shelved concepts – written up as proposals, which included a query/pitch, synopsis, and the first three to five chapters. These are ideas I developed, that my current agent pitched on proposal, but were never picked up. (Yes, this happens, even if you become somewhat “established.”) 

In addition, I have the first third of a fantasy novel that was acquired by a former pub. on proposal – we got rights back on that manuscript when I left that publisher. I may finish that one someday, so it isn’t entirely “trunked.” (I may also revise the adult scifi mss. and finish the third books and self-pub. them someday – who knows?) I don’t like to think of any of my ideas as being totally “lost.” I save them on my computer/flash drives with the thought that I might return to them at some point.

Who is your agent and how did you get that "Yes!" out of them? 

My agent story is a little different. I actually connected with my first agent through a Twitter contest. (That was for the CROWN OF ICE manuscript). She represented me for about two years, but then left the agent business. Fortunately, I was then picked up by her boss (the owner of the agency). Honestly, that was the best thing that ever happened to me. My current agent is Frances Black at Literary Counsel, and she has been a tremendous help to my career, as well as a great supporter of all my writing efforts.

How long did you query before landing your agent? 

I queried CROWN OF ICE for about three months before I got my agent and, basically, a publishing offer simultaneously. I can’t remember how many queries I sent out but I did get a lot of rejections as well as interest and requests.

Any advice to aspiring writers out there on conquering query hell?

Gilbert.png

Try different avenues – traditional querying, Twitter or other contests, conferences, and so on. There’s no one path that works better than all others.

Also, study other successful queries. You can find these on various websites. Study blurbs of books in your genre or your areas of interest. Work with mentors who can help you hone your query. Don’t be afraid to ask for help. Writing queries is hard, but it is a task you need to learn, especially because – guess what? – once you have an agent you are going to have write queries (now called “pitches” or “blurbs”) for your book(s) when they go out on submission. So it is worth spending time to learn how to do it well.

How did that feel, the first time you saw your book for sale?

It was wonderful, but a little surreal. I’d always wanted to be an author, and then, I was. 

But… My journey was a little complicated. I was writing SF/F and working with a small traditional publisher. I thought that was going to continue (and I did have ongoing contracts) but then some things happened that made my agent and I decide to pull my books and rights from that publisher. 

That was pretty devastating, although it was the right decision. But I had to reinvent myself at that point, and that’s when I switched genres. I wrote a cozy mystery (A MURDER FOR THE BOOKS, book one in the Blue Ridge Library Mystery series) under my current pen name. That book sold very quickly, in a 3-book deal, to Crooked Lane Books. Four years later, I have four books out in that series, with a 5th book, A DEADLY EDITION, due out in December. I also have another series – the Book Lover’s B&B series – with Crooked Lane. Book one, BOOKED FOR DEATH, was published on August 11, 2020, and book two, RESERVED FOR MURDER will release in June 2021. 

How much input do you have on cover art?

Crooked Lane Books allows my agent and me a good amount of input. First, they always ask me to send them information on the book that I feel is relevant to the cover before they even commission a design. Then they send a preliminary sketch and ask us for our input. We can have some back and forth about details before everyone agrees on the final direction for the cover, but usually that is very limited. Happily, I’ve always loved my covers for my cozy mystery series books. 

What's something you learned from the process that surprised you?

I think I didn’t really understand the publishing marketplace very well when I started. I knew it was competitive, but I thought if a book was written well, intriguing, and unique it would sell. But that isn’t always true. Publishing is a business, and publishers need to make money to survive, just like everyone else. Sometimes a book can be great, but it doesn’t fit into the market, so everyone (usually) passes on it. I’m not making a judgement about this (although I do think we need a lot more diversity in all aspects of publishing) but it is something one has to bear in mind. Now, I’m talking about traditional publishing. There is also the indie publishing option now, and I think that is equally valid.

I guess what I’m trying to say is that an author needs to think long and hard and decide what they want out of their writing career. Sometimes traditional publishing is the best route, and sometimes it isn’t. It all depends on the book(s) and the author. I’ve done both indie publishing and traditional, and while I personally prefer trad. pub., there are certain books I want to write that I’ve realized don’t fit the traditional market and will probably need to be indie pubbed.

How much of your own marketing do you? 

I try to do a reasonable amount of my own marketing. My publisher does a lot too, but they have numerous authors to support and promote. They can’t be expected to do everything for me.

In addition to my own accounts, I do guest blog posts and interviews, as well as video and podcast interviews on other bloggers’ channels. Here’s a link to my website page listing my media appearances.

I have a website and blog, an author Facebook page, a Twitter account, an Amazon author page, and an Instagram account. I also post the book trailers I create on my YouTube channel.

When do you build your platform? After an agent? Or should you be working before?

I think you can build a social media platform before you have an agent, but I also do not believe it is absolutely necessary to have a significant social media presence in order to get an agent. Some people will say that you need that, but in my experience, agents care a LOT more about the quality of your query and pages and, ultimately, your full manuscript, than they do how many followers you have on any social media platform. 

Do you think social media helps build your readership? 

I believe it helps to build friendships and networks in the publishing industry, and to connect with readers, but I’m not sure it has much impact on sales. Which is fine by me. I use social media to let readers (and potential readers) know about my new books and projects, but I don’t try to use it as a direct sales tool.

I think it is more important to be genuine, welcoming, and helpful to readers and other authors than it is to try to use social media to sell books. Readers who connect with you will seek out your books!

Debut Novelist Lorelei Savaryn On The Vulnerability of Writing

Today’s guest for the SAT is Lorelei Savaryn whose stories usually focus on the atmospheric and creepy, but always with a pulse of hope. Her debut novel is middle grade contemporary fantasy THE CIRCUS OF STOLEN DREAMS. Twelve-year-old Andrea must rescue her brother from the nightmarish Sandman, who has trapped him in a circus built out of children’s dreams—and nightmares.

Are you a Planner or Pantster?

I am so very much a planner! I work very hard to think through my plot and my theme and character arcs before drafting, although despite my best efforts there are always layers to uncover and many revisions to be done. It helps me, though, to be in a mental space where I at least have the overall scope of where I’m headed sorted out, along with the logic of the world I’m operating inside.

How long does it typically take you to write a novel, start to finish?

If we’re talking first draft to final edits, for my debut, it was about 15 months. For my second book, it will be just under a year. I write middle grade, which means shorter word counts over all, and I usually draft pretty intensely over a month or two and then give it a bit of time to breathe before seeking feedback and working to take the lump of clay I’ve created and carve it into the story I hope to tell.

Do you work on one project at a time, or are you a multi tasker?

I used to be a one project at a time person, but now I’m working to grow more comfortable with working on multiple things at once. Between drafting and revision rounds with my second book, I’ve been working on pitches for future stories, and keeping marketing in mind for my debut. Some days it is a bit overwhelming, but most days I just smile at the fact that I get to do this beautiful work of bringing stories into the world for my job.

Did you have to overcome any fears that first time you sat down to write?

Yes. There was a little voice in my head that wondered if I would keep trying to write books for decades and decades and have nothing to show for it other than piles of trunked, unpublished works. That was probably my worst fear, and I let it slow me down from completing a manuscript for almost 10 years! 

But thankfully, another voice was there, too. That voice that said if I worked hard enough and kept going even when I faced rejection, that eventually I would get something published. And I wanted it enough that I chose to listen to that second voice starting in January 2017.

How many trunked books (if any) did you have before you were agented?

I have one manuscript that I wrote and revised over the course of about a year and a half that I ended up trunking on the day I decided to write what became my debut. That year and a half was time very well spent, as I learned a lot about writing, even though that wasn’t the one for me.

Have you ever quit on an ms, and how did you know it was time?

I shelved my first manuscript when I was much more excited about my new story idea being my debut. I knew it was more marketable, and that I was probably a better fit for middle grade overall (my first ms was YA.) I also have a decent-sized folder on my computer of “Old Story Ideas” that will never see the light of day, from as far back as the early 2000’s. For some of them, I didn’t know what I was doing, or how to really even go about making a novel-shaped thing. For some, the idea just didn’t capture me enough to stick with it for as long as it would take. Others were during the years where I let the fear keep me from finishing or just weren’t that unique or fresh.

Who is your agent and how did you get that "Yes!" out of them? 

My agent is Chloe Seager at Madeleine Milburn Literary Agency in London! I was a Pitch Wars mentee in 2018, but I connected with Chloe via traditional querying after the agent showcase ended. I had two agent offers on the table, and had nudged all agents who still had my manuscript or query. Chloe got back to me quickly after the nudge and we had a lovely phone call. I ended up with five amazing offers by my deadline, which put me in the position of making a very difficult decision. I loved my conversation with Chloe, as well as her editorial and submission style, and I also felt great about the reputation of the agency she worked for. It’s been a beautiful journey ever since!

How long did you query before landing your agent? 

For my debut, I began querying after the agent showcase in February 2019. I had my first agent offer 6 weeks after that. For that manuscript I sent 60-some queries in a very short period of time, partly because I knew that my experience in Pitch Wars had left me with a very polished manuscript that was ready to go.

Any advice to aspiring writers out there on conquering query hell?

I feel like this gets said so often, but it’s really, really true. Having a bad agent is worse than having no agent at all. It’s important to look at agent wish lists, sales records, the agency reputation, how an agent presents themself to the world on various platforms. But, sales aren’t everything either. Choosing to sign with a new agent can be amazing, as Chloe had just moved to MM when I signed with her. But I felt confident in that decision because she was joining an agency that has a stellar reputation and where she would be in an incredibly supportive environment. She was also very eager to make my book her first submission with the agency, and I knew she was going to give it everything she had. It also helped me to have a separate email for queries. That way I could check that email only when I felt ready, and I wasn’t jumping at every notification on my general account. 

How did that feel, the first time you saw your book for sale?

At the time I’m writing these answers, my book isn’t out yet, but I do remember exactly where I was standing when I saw my pre-order links up online! I just stared at it and thought “Oh my gosh that’s my name right there as the author. That’s my book.” But I honestly can’t wait for the day when I can see it on a shelf in person too.

How much input do you have on cover art?

My editor sent over a rough sketch of the cover that had already been through some development within the house. I loved it from the start, and sent over only a very small set of requests that they used to make a few tweaks that really made it just perfect. My team has been wonderful the entire time, and it helped that I trust them to find the best way to catch a reader’s eye.

What's something you learned from the process that surprised you?

I spent a lot of time dreaming about the day I’d be able to say I was a published author, and I am just so excited that it’s actually happening for me. But I was caught off guard at how much vulnerability is mixed in with the excitement! In writing this book, I took a piece of my heart out and wrote it into a story, and it’s time now for me to give that part of my heart away and share it with the world. It’s both exciting and vulnerable, and even though I didn’t expect the vulnerable part, I’m also learning how it is a really beautiful part of the process too.

How much of your own marketing do you? 

We’re still in the process of adjusting PR plans due to the unexpected nature of the events of this year, but I’m focusing on doing what I can marketing-wise, in ways that feel exciting for me. I won’t be able to move the needle of sales the same way my publisher can, but at the same time one of the things I’m most excited about is connecting with readers. I’m going to be running a pre-order giveaway, will be offering author visits, and am working on making my website a fun place to visit and learn!

Website, Twitter, Facebook, Instagram

When do you build your platform? After an agent? Or should you be working before?

I’ve worked on building my platform organically as I went along. I really started connecting with people in the writing community via #PitchWars, and have always wanted to make sure my social media interactions are professional and authentic. I think that’s how I’ll continue forward, even now as I’m going to be focusing more on balancing the relationship and marketing sides of things, too. 

Do you think social media helps build your readership?

That’s a great question! I hope so. I hope that my social media gives a good sense of my personality, and will be a spot where teachers and librarians especially can find ways to connect with me and my book. My goal is to be friendly, approachable, and professional, and to always have in mind ways to help readers connect with my story. If I can use social media for that, then I hope it will help people to find me and my books.

Emily Victoria on Finding Support During the Query Process

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Today’s guest for the SAT is Emily Victoria a Canadian prairie girl who writes young adult science fiction and fantasy. When not word-smithing, she likes walking her over-excitable dog, drinking far too much tea, and crocheting things she no longer has the space to store. This Golden Flame is her debut novel. 

Are you a Planner or Pantster?

I actually started as a Pantster, but then one year I decided to do NaNo, and I knew I was (obviously) going to have a tight writing schedule. I thought that an outline might help me write more efficiently, and I’ve been a Planner ever since.

I tend to write pretty in-depth outlines, with many, many cue cards. For the most part my novels follow my outlines quite closely (at least in plot—sometimes my characters do their own thing). I like having a clear idea of where I’m going before I start out, so outlining works really well for me.

How long does it typically take you to write a novel, start to finish? 

Timelines have been all over the place for me, especially now that I’m juggling more than one project on a deadline, and sometimes a novel has to sit on the backburner for a few months. The fastest I’ve ever written a novel was two months (not including editing time) and the longest took over two years. I do find that in general, I am getting faster at finishing novels. 

Do you work on one project at a time, or are you a multi tasker?

I usually have at least two on the go. My ideal writing situation is when I have one in the first draft stage and one in the editing stage, because switching modes like that helps to keep my brain fresh. However, the editing stage tends to take me quite a bit longer than the first draft writing stage, so that doesn’t always happen.

Did you have to overcome any fears that first time you sat down to write?

I’ve been writing for as long as I can remember, so I wouldn’t say I had fears that first time. When I started getting nervous was once I had an agent and an editor, and I wanted them to like what I had written. However, for the most part I’d say it was a good nervous. 

How many trunked books (if any) did you have before you were agented? 

So many. I wrote eight books before I got my agent, and the novel that I signed with isn’t my debut either. It was a long process. 

Have you ever quit on an ms, and how did you know it was time?

I’ve certainly had to quite more than one manuscript. Some of these were as I was learning the craft, and I eventually realized that the novel just wasn’t strong enough. For others, especially novels I queried, as I received feedback and rejections I would gradually come to accept that the novel was dead (so to speak). However, I would always be working on at least one other project and that helped, because I had something else still to work on (and to, you know, transfer all of my hopes and dreams to).

Who is your agent and how did you get that "Yes!" out of them? 

My agent is the wonderful Rebecca Strauss, and I had a pretty typical path to signing with her. I sent a query and she liked it and asked for some initial pages, then the whole thing, and then I signed with her. 

How long did you query before landing your agent? 

I wish I had kept my early querying stats so that I could give a better answer to this question. I queried four novels, and with the last two alone I was nearing 100 rejections, so it was a lot, over many, many years.

Victoria.png

Any advice to aspiring writers out there on conquering query hell? 

Find a support group of people who will encourage you when you need it (and distract you when you need it). And don’t give up. I received dozens of rejections on the novel I eventually signed with. All it takes is one yes, and that yes can come at any time. I remember feeling like my career was going nowhere right up to the time when my agent’s e-mail landed in my inbox.

How much input do you have on cover art?

I was surprised at how much input I did have—I always thought the author wasn’t allowed much say. But my publisher asked me about past covers that I really admired, and wanted to know if there was anything I really wanted (or didn’t want) to see on the cover. And the end result was so amazing! I couldn’t be happier with it. 

What's something you learned from the process that surprised you?

One thing that surprised me (besides how much input I had on the cover) was just how wonderful and supportive everyone in the industry is. It’s not that I thought the people in the industry would be negative or unkind, but I will admit that before I got my agent and my book deal, I sometimes found the idea of industry professionals intimidating. However, everyone I’ve met has just been so lovely, and it’s been great being able to work with them all.

How much of your own marketing do you?  Do you have a blog / site / Twitter?

Marketing is still something I’m learning to do (and will no doubt continue as a lifelong learning process). I’ll be running a preorder campaign closer to my book’s release, and I’m also a part of the 21ers debut group, which has been a wonderful experience. Probably my favorite type of marketing and promotion is on the visual side: making graphics and trailers for my book.

For social media, I really enjoy twitter, as I find a lot of fellow readers and writers there. It’s a fabulous community. My handle is @avictoriantale (https://twitter.com/avictoriantale). I’m also on Instagram, at @avictoriantale (https://www.instagram.com/avictoriantale/) again.

My website is: https://www.avictoriantale.com/

When do you build your platform? After an agent? Or should you be working before?

I’ve always heard that you should get started before you get an agent, though I will admit, I didn’t seriously get involved in my platform until after I had sold my first book. Once I had that first book deal, I did find it easier, as then I could join debut groups and find a really solid community of writers that I could support and that supported me. 

Do you think social media helps build your readership?

I think connections between writers and readers is so important, and building those connections is easier than ever with social media. So in that sense, I do think that social media can really help with building those connections.