Jayne Ann Krentz on Writing "Sleep No More"

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Today’s guest for the SAT is Jayne Ann Krentz, author of Sleep No More - an exciting new romantic suspense trilogy about a night that changed three women forever—but that none of them can remember. 

Are you a Planner or Pantster?

Back at the start of my career I was all panster, all the time. And that worked.  Mostly.  For a while.  These days I classify myself as a hybrid pantster.  I start with a vague outline and modify it heavily as I go deeper and deeper into the book. For example in Sleep No More, my hero, Ambrose Drake, has a serious sleepwalking problem. But I didn’t get a real sense of him until I was several chapters into the story and it dawned on me that he has to chain himself to his bed every night.  This has, of course, had a negative effect on his love life.  

That’s the way it goes for me.  The problem is that I don’t get my good ideas up front when it would be extremely useful to have them so that they could be inserted into a neat outline.  Sadly, the stuff that makes the books sing doesn’t show up until I am into the story and getting to know the characters.  For me, the act of creativity generates creativity.  

How long does it typically take you to write a novel, start to finish?

I think every author has a natural pace. Three to four months is mine.  If I take too long to write a story I lose interest in it and nothing kills a book dead like the author getting bored with the story.

Do you work on one project at a time, or are you a multi tasker?

One project at a time.  When I’m writing a book I am obsessed with the characters. I live with them twenty-four-seven. I can’t walk and chew gum at the same time.

Did you have to overcome any fears that first time you sat down to write?

No, because back at the start I was doing it to entertain myself.  It was a grand experiment.  A challenge. Fun. But it wasn’t long before the urge to get published took hold. Eventually I got published. Somewhere along the line writing became a compulsion.  I need to write. I love writing.  It is a passion for me. But the dark side is that every time I sit down to write I get a little unnerved.  I have to remind myself that I have done this before and that I need to trust myself. The thing is, no two books get written in the same way, at least not in my case.  That means there is an inherent amount of anxiety attached to any writing project. 

How many trunked books (if any) did you have before you were agented?

None.  Not because they all sold, but because they didn’t.  In those days you queried publishers and agents with a proposal that consisted of three chapters and a rough outline. The option of self-publishing did not exist.  If I couldn’t get any interest in a proposal I didn’t waste time finishing the book.  I racked up a whole bunch of proposals which I tossed but I did not forget the ideas that had inspired them.  I’ve had a chance to use a lot of those ideas, usually much modified, in books that did get published.  I think writing is fundamentally a self-taught process. You learn it by doing it.

Have you ever quit on an ms, and how did you know it was time?

I don’t recall ever quitting on a ms but all of my books undergo major changes because of my panster issues.  I spend a lot of time shifting back and forth in a story to work the new ideas into the plot. Often the final version looks very different than I thought it would when I wrote the first few chapters. In Sleep No More, for example, I did not see the end until I was in the process of writing it. That meant having to return to the beginning to do a lot of rewrites.  That’s just how it goes for me.

Who is your agent and how did you get that "Yes!" out of them? 

My agent is Steve Axelrod of the Axelrod Agency.  We met at a romance writers’ conference.  He was actively searching for romance writers for his list.  I recommend attending writers’ conferences, by the way.  Networking is important.

How long did you query before landing your agent? 

I’ve lost count of the queries I sent out but I have not forgotten that it took me six years to get an agent and sell my first book.

Any advice to aspiring writers out there on conquering query hell?

Yes. Catching the eye of an agent or an editor is too often a matter of sheer luck. Your best bet is probably at a writers’ conference but those get expensive fast.  My advice is to go indy while you’re querying.  If nothing else you will learn a heck of a lot about both the creative and the business side of publishing. Those lessons are invaluable.  

How did it feel the first time you saw your book for sale?

I was thrilled.  It’s still a thrill to see one of my books for sale.   It never gets old.

How much input do you have on cover art?

Back at the start I had zero input and I got a lot of bad covers.  These days I am invited to offer ideas.  Sadly, it turns out I have absolutely no artistic sensibility so my ideas are useless. Thankfully, my wonderful publisher—Berkley—has an absolutely fabulous art department.

What's something you learned from the process that surprised you?

Discover your unique voice as a writer and sharpen it.  Have faith in your voice because there will be times in this business when you are the only one who does.  Ultimately it is your writer’s voice that will set your books apart.  Some readers will hate it.  Some will respond to it.  The important thing is that they do not forget it.

How much of your own marketing do you?  Do you have a blog / site / Twitter?

There is no getting around the fact that, even with the support of a traditional publisher, writers are still responsible for their own social media platforms.  My home on the web is my website. I’ve also got a very active Facebook page and I’m on Instagram.

 When do you build your platform? After an agent? Or should you be working before?

It’s never too soon to start building your platform.

Do you think social media helps build your readership?

Yes.

Mindy, thank you for inviting me to chat with you here on your blog. I love talking about writing.  I’ve been doing this for a while now and, if anyone out there is interested, I do have one additional bit of advice:  Discover your core story.  Understand that it is not based on your favorite plots or fictional landscapes.  It is defined by the emotional conflicts and themes that compel you to write. Those conflicts and themes are the sources of your power and you can take them into any genre because they are universal.  They form your personal writing universe.  You should be able to define your core story in two or three words. For example, at the heart of my books there are always issues of trust and reinvention.  When I hit a wall I remind myself to go back to those key elements.  I hope some writers out there find this tip useful.

Waving from Seattle to wish everyone here on the blog a fabulous New Year!

Jayne Ann Krentz writes romantic suspense, often with a psychic twist, under three pen names: Jayne Ann Krentz for contemporary settings, Amanda Quick for historical settings and Jayne Castle (which happens to be the name on her birth certificate) for her futuristic stories.  She has had over fifty books on the bestseller lists, including The New York Times, Wall Street Journal and USA Today lists.  She lives in Seattle with her husband, Frank and leans vegetarian.

Deeba Zargarpur On Being a Slow (But Steady!) Writer

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Today’s guest for the SAT is Deeba Zargarpur, author of House of Yesterday which releases tomorrow, November 29

Are you a Planner or Pantster?

I wish I could say I was a planner (it would make my life so much easier haha), but after many attempts at trying to plot ahead of time, I’ve embraced the chaos of my pantser ways. It’s just the way my brain wants to be!

How long does it typically take you to write a novel, start to finish?

I’m not a fast writer—I’m more slow and steady, with brief bursts of concentrated focus and productivity. For better or worse, being a writer that can only write when inspiration hits means I need to allot more time into my drafting schedule to not run behind on deadline. On average, it takes me about 6 to 8 months to write a first draft. But once the first draft is down, editing goes much quicker. I find it easier to revise material that’s already on the page!

Do you work on one project at a time, or are you a multi tasker?

I feel like I’m revealing my slow ways, but because it takes me so long to finish a project, it makes multi-tasking on novels nearly impossible. When I’m drafting, I really need to be immersed in one project at a time. So when I sold my YA, House of Yesterday, and my MG, Farrah Noorzad and the Ring of Fate, within a year of each other, it made balancing the two projects very difficult and I learned the hard way that I can only juggle drafting one project at a time.

Did you have to overcome any fears that first time you sat down to write?

When I first sat down to write, I didn’t experience any fear. Mainly because I was writing just for me. At that time, there weren’t any thoughts about publication or other people reading my work. Because of the lack of diversity in the books I was reading, I never thought someone like me could get published, which in a strange way, made me unafraid the first time I decided to write a novel. It wasn’t until I realized that there was a chance at publication that I became afraid, when my words were no longer privately mine to read. Sending that first batch of queries was terrifying—and to be honest, that feeling of sending a new project out to be read will always be a little bit scary.

How many trunked books (if any) did you have before you were agented?

When I completed my first novel, I wasn’t well versed in the industry. I had no idea what the parameters were for different audiences and genres. I just wrote a story that I loved and decided to send it out to agents. I learned the hard way in many, many form rejections that this first book wasn’t working. After getting a few CPs, critique partners, I revised that book over 8 times. But a broken book is a broken book. After nearly two years of rejections, I finally trunked that novel and started a new one. That second book was what got my agent.

Have you ever quit on an ms, and how did you know it was time?

The second novel I wrote was the one that landed my agent. I adored that manuscript. We worked hard for nearly two years revising that book. I poured all of my heart into that manuscript, waiting for the day we were submission ready. When we finally went on submission, I was so sure an editor would love this story the same way I did, but that submission journey was a tough one. That manuscript didn’t sell and I was crushed. After spending three years on that book, I felt like I didn’t have the heart to revise it again, and so I shelved it. I worked on my third manuscript—which ultimately sold and became House of Yesterday—to put distance between myself and that second book, which I’m glad I did because it wasn’t until I allowed a good chunk of time to pass for me to be ready to re-evaluate it. Ultimately, I changed almost everything about that shelved novel and re-sent it out on submission. That book is now Farrah Noorzad and the Ring of Fate.

Who is your agent and how did you get that "Yes!" out of them? 

My agent is Elana Roth Parker at Laura Dail Literary. Funnily enough, I had originally queried Elana with my first manuscript, and she rejected it. When I finished a revision of my second manuscript, I participated in #PitMad and Elana was one of the agents who liked my pitch. Within two weeks of receiving the full manuscript, Elana offered and the rest is history as they say. 😊

How long did you query before landing your agent? 

It took three years, two books, and over two hundred rejections before I finally got my agent!

Any advice to aspiring writers out there on conquering query hell?

As cliché as it sounds, keep writing. For as long as writing brings you joy, keep at it. Find your support system because the rejections will hurt, and I can say if I didn’t have my critique partners, fellow writers to hold my hand and continue to encourage me to keep going, I would have given up a long time ago.

How did it feel the first time you saw your book for sale?

I’ll let you know when it’s November 29th! It still feels surreal to know that people can preorder House of Yesterday now. I think I’ll finally believe it’s happening when I have the finished book in hand.

How much input do you have on cover art?

I was lucky to have a team that let me in on cover conversations early. My editor and the design team at FSG really listened to what was important to me regarding artist selection and the vibe of the cover. We went through a few rounds with the cover and each time, my editor asked for my input. It was a wonderful experience!

What's something you learned from the process that surprised you?

How much promotion there is! I mean, I knew it would take up a good chunk of my time, but it wasn’t until I got into the thick of it where I realized creating assets, promoting, creating social media content, preorder campaigns, etc is a whole full time job by itself!

How much of your own marketing do you?  Do you have a blog / site / Twitter?  

I do a lot of my own marketing! There’s so much behind the scenes work I didn’t realize I’d need to do until it was the time to promote. It’s been a learning experience to see what works and what doesn’t, but I’m learning to go with the flow and putting effort into things that feel good to me. One marketing tool that is good to have is a website with a purchased domain. Mine is www.deebazargarpur.com. I find it’s better to always direct promo and buy links to your site to generate traffic and for potential customers to click around and get to know a little more about you.

I’m also (sporadically) on all social media—IG, Twitter, TikTok—at @deebazargarpur.

When do you build your platform? After an agent? Or should you be working before?

This is tricky and often feels like a double edged sword since platform is often associated with social media. I think there are many ways to build a platform that isn’t tied directly to social media. Yes, having a strong online presence is desirable to publishers, but not everyone is an online person. Platform can extend past follower numbers. Being involved in your local community, providing support and awareness of who you are IRL is also helpful. Unless you’re writing non-fiction or memoir, I would say platform is not necessary to work on prior to getting an agent, but being a part of your local literary community is always a plus.

Do you think social media helps build your readership?

It depends. I’m a big believer of only being on spaces that bring you joy and to only engage in social media platforms you enjoy posting and interacting on. Readers crave authenticity, and I find readers can often tell when an author is only engaging on a platform because they feel they have to. All said, while I do feel being active on social media can help build readership, it only really works if what you’re putting out there is genuine and gives you joy. Otherwise, I would say it’s not needed. There are many other ways to build readership offline, and it’s okay to not be an online person. Using myself as an example, I find more joy connecting with readers offline, in person at events or conferences.

Deeba Zargarpur is an Afghan-Uzbek American. She credits her love of literature across various languages to her immigrant parents, whose eerie tales haunted her well into the night. If given the choice, Deeba would spend her days getting lost in spooky towns with nothing but a notebook and eye for adventure to guide her.

Erin LaRosa On Starting Projects... And Hopefully Finishing Them

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Today’s guest for the SAT is Erin La Rosa who has written many highly engaging... tweets, as a social media manager. But on her way to writing romance, she's also published two humorous non-fiction books, Womanskills and The Big Redhead Book. Her newest release For Butter or Worse comes out July 26!

Are you a Planner or Pantster?

I’m a planner by nature of being a Capricorn, eldest daughter, morning person, and all-around type-A gal (in my darkest hours, I probably relate a lot to Tracy Flick, played by Reese Witherspoon in Election). But I wasn’t always a planner—in fact, For Butter or Worse, which is my debut romance, started off as a pantster project. But as I soon learned by not having an outline I basically had to write a completely new book. So now I am squarely Team Planner.

How long does it typically take you to write a novel, start to finish?

I would say it takes me five to six months to write a book, from coming up with the idea, to outlining, to a draft. But I think a lot of my writing takes place in rewrites, and those notes from readers are oh so important for me.

Do you work on one project at a time, or are you a multi tasker?

I do multi-task! Right now, for example, I just turned in a draft of my book two to my editor and agent, but I’m also on deadline for a made-for-TV movie script that I sold with a writing partner. I try to handle these projects by giving them specific times of day—my book work happens the first half of the day, and I dedicate the second half to movies. 

Did you have to overcome any fears that first time you sat down to write?

I’ve been writing in some form or another since I was a little kid, so I’m not sure I was afraid when it came to writing. My fear comes in finishing a project—this is always hard for me to do. I can start a new project every day, no problem, but seeing it through to the end is when I start shaking and stress eating ice cream.

How many trunked books (if any) did you have before you were agented?

Oh my… I had to count and it took me a long time to dig up all of the books I’ve started and not finished, or simply just weren’t good enough. I would say I have four to five books that will never see the light of day.

Have you ever quit on an ms, and how did you know it was time?

I’ve absolutely quit manuscripts in the middle of writing them or changed direction on them. I feel like when I’m not having fun with the story—like, it feels like a slog—then I know something isn’t working. If I can’t rewrite my way to the fun, then it’s time to put it aside and maybe come back later.

Who is your agent and how did you get that "Yes!" out of them? 

I am so glad you asked this question, because I am OBSESSED with my agent—Jessica Errera at the Jane Rotrosen Agency. I had a month where I queried about twenty agents. Eighteen of those were blind submissions, and I was fortunate enough to have two people in my life who referred me to their agents. One of those was Jessica Errera, so I was able to at least be seen by her. But she wasn’t an immediate YES—she had a lot of notes on my book, and wanted to see me revise a few chapters to make sure I could meet what she needed to sell the book. So I felt like I had to win her over, but I made sure to view the whole process as me selling myself along with the book. Like, here’s the book but also here’s what I bring to the table as an ambitious, over-achiever. So I think that helped in the long run. I was fortunate enough to have three agents interested in me, but I knew I wanted to work with Jess after our first call and the amazing notes she had.

How many queries did you send? 

For my book, For Butter or Worse, I queried twenty agents. Out of those, I had three interested, and a few who sent nice rejections, and a handful who sent not nice rejections! Writing is so subjective, and you’ll never get a YES from everyone who reads your stuff.

Any advice to aspiring writers out there on conquering query hell?

The worst-case scenario is that someone says no. The world won’t end, it’s just one person saying no. But the best case scenario is a yes, and you’ll never know their answer unless you try and keep putting yourself out there.

How did that feel, the first time you saw your book for sale?

When I see For Butter or Worse as a book you can pre-order… I’m just floored. I went to visit my favorite romance bookstore, The Ripped Bodice, a few weeks ago, which is also where I’ll be doing a book launch, and it was surreal to know my book will be in that store, where I’ve walked so many times and bought so many books. I will probably cry when I see it there in person for the first time!

How much input do you have on cover art?

Truly not much! I sent examples of covers I loved, but ultimately cover art is not my area of expertise, and I trusted the team at Harlequin to choose an artist who would make my book pop. I was so fortunate that artist Natalie Shaw (@neobees) was my illustrator and we had the amazing art direction of Gigi Lau (@lau.gigi.lau).

What's something you learned from the process that surprised you?

I’m a romance author, so one of the really interesting things has been telling people I write romance, and they almost always have a funny reaction. Like, “Oh!!!” or “With sex scenes?!” I do enjoy making people a little uncomfortable, I have to admit!

How much of your own marketing do you?  Do you have a blog / site / Twitter? (I'll insert the links here)? 

I come from a marketing and social background—I wrote for BuzzFeed, and led social at Netflix and Amazon Prime Video—so I’ve definitely taken on a lot of the marketing and social in a proactive way. But I also have amazing teams at Harlequin and BookSparks (A PR firm I hired) who are helping to spread the words about the book. You can find me on Instagram TikTok. and Twitter !

When do you build your platform? After an agent? Or should you be working before?

I’m someone who deeply believes in the power of social, so I’m all for encouraging writers to be active in social and building out who they are, before selling a book. It’s not a huge deal for fiction, but in non-fiction it’s crucial!

Do you think social media helps build your readership?

One hundred percent, yes! I’ve had readers tell me they found me through a TikTok post and purchased my book because of that. BookTok is REAL, and everyone should try it out!

Erin La Rosa she lives in Los Angeles with her husband and three daughters (one human, two felines). Find her on Twitter and Instagram and on TikTok.