Submission Success with Leigh Bardugo

If there's one thing that many aspiring writers have few clues about, it's the submission process. There are good reasons for that; authors aren't exactly encouraged to talk in detail about our own submission experiences, and - just like agent hunting - everyone's story is different. I managed to cobble together a few non-specific questions that some debut authors have agreed to answer (bless them). And so I bring you the submission interview series - Submission Hell - It's True. Yes, it's the SHIT.

Today's guest is Leigh Bardugo author of SHADOW & BONE, coming from Macmillan / Holt, June 5 2012. Inspired by Tsarist Russia, SHADOW & BONE brings to life a fantasy world of superstition and science, saints and samovars, in which a lonely refugee must leave behind her best friend– and first love– to save her country from the growing darkness of the Unsea. But first she must contend with the dangerous and decadent world of the kingdom’s magical elite and their powerful leader, a creature of dark charm and deadly ambition.

Leigh's blogs over at Last Leigh (how clever is that?), and she's also on Twitter.

How much did you know about the submission process before you were out on subs yourself?

Nothing. I wasn't yet active in writers' groups or online forums so I was woefully under-informed.

Did anything about the process surprise you?

I hadn't expected that I would have opportunities to chat with editors interested in my book. It makes perfect sense, but I think I'd just assumed that the manuscript would get to do all of the talking. The calls varied widely. Some editors asked questions about the book-- the inspiration, plans for the series. Others discussed how they responded to the story or their approach to launching a new title. Basically, sometimes you feel like you're auditioning, and sometimes you feel like you're being courted. Either way, it's exciting.

Did you research the editors you knew had your ms? Do you recommend doing that?

Yes, particularly if I had calls scheduled with them. It's important to know what projects an editor has worked on. And it can't hurt to find out what kind of success a house has had with titles like yours. (Many editors now tweet and blog so you can get a feeling for their tastes and sensibilities that way, too.) Personally, I find research comforting. When you're working on the ms, you're all-powerful. You're the author and that story belongs wholly to you. But as soon as you click send on the first query or mail out that first envelope, the power dynamic changes completely. It's easy to feel helpless or freaked out, so arming yourself with information can help take the edge off.

What was the average amount of time it took to hear back from editors?

If I remember correctly, we started getting calls and requests for synopses of the second and third books in the trilogy just a few days after we went out. We had our first offer by the next week. That was right before Thanksgiving. The next offers came pretty quickly after the holiday and soon we were on our way to auction. I'd prepared myself to hunker down for a long wait so the speed with which it all happened was really thrilling.
(This may go without saying, but I just want to point out that the process doesn't always go this smoothly. I had the help of a phenomenal agent, and I also got very lucky. I don't want people who are in the trenches to get discouraged if things don't happen right away.)

What do you think is the best way for an author out on submission to deal with the anxiety?

Consider a medically induced coma. If that isn't a possibility, stay busy. I did a lot of baking and cooking. I'm not particularly good at either, so they tend to keep my brain occupied. If you have a new project to work on, dive in. Also, if you have friends or relatives keeping the watch with you, then you may want to institute a "When I have news, I'll tell you" policy and ask them not to inquire.

If you had any rejections, how did you deal with that emotionally? How did this kind of rejection compare to query rejections?

Because we went to auction so quickly, I think I was spared the worst of it. When editors passed or chose to drop out of the auction, the news came through my agent who served as both a buffer and a comrade in arms. (Notice how military metaphors keep coming up?) Querying is a lot lonelier.
But I will say that the terror before the first offer was really profound. Keep in mind that, because of the way querying works, a few rejections from agents were still straggling in after I'd signed with Jo. Every single one of them stung. They became a kind of Greek chorus in my head, "We're right. She's wrong. You suck."

When you got your YES! how did that feel? How did you find out – email, telephone, smoke signal?

I was in the produce section of Whole Foods when my agent called with the first offer. I made a sound that was somewhere between a shriek and a yelp. Let's be honest, I may have squawked. Then I left my cart by the apples and went outside to hyperventilate. The knowledge that I was actually going to be a published author absolutely rocked me.

From there, things just got crazier and better with every passing moment. But even after the final offers were in, even after the deal was made, some part of me still thought that everyone at Macmillan/Holt would wake up the next morning with an acquisitions hangover and say, "What the hell did we just do?" I had a similar fear when I turned in Book 2 of the trilogy to my editor. I suspect I'll feel the same way when my book ships to stores. I don't think that insecurity ever goes away.

Did you have to wait a period of time before sharing your big news, because of details being ironed out? Was that difficult?

I had to wait until the announcement was made in Publisher's Marketplace to talk about it publicly, but I was able to tell the people closest to me before then and that was what really mattered.
The night we finalized the deal, my friends threw a little dinner party for me. We drank champagne and danced like crazy around the living room and made weepy toasts. It was all just beautiful because these were the people who knew how much this book meant. They'd been on the journey with me-- not just from draft to agent to deal, but long before.

I put a picture up on my blog a little while ago. It's a fairly hilarious drawing that my best friend made for me when we were 14 years old. It's me at a book signing. Excluding a brief period in the fourth grade when I was sure I would become an astronaut/fashion designer, it's not exaggerating to say that this is what I've always wanted. Waiting a few days to tell Facebook that all my dreams were coming true didn't make much difference.

Ten Things I Hate About Me

There's a certain amount of egoism involved in blogging. I'm assuming that people care what I have to say, and it seems that some do - so my heartfelt thanks for not allowing the guy on my shoulder with the pitchfork to win the battle for my soul.

Plus, blogging is kind of the thing to do. I've mentioned before that I don't like to do what everyone else is doing. The last time I participated in something popular was when I bought a bottle of Tribe. So yeah, I have what I call "bitch-lapses." There are certain things about me that are not-so-great, and I thought I'd share some of my less desirable qualities. I think everyone should have a "Things About Me That Kind of Suck" lists.

It keeps you humble.

1) People who talk slowly bother me. I lose interest, and it's not because they are boring or stupid. It's because I'm really rude.

2) I'm ridiculously stubborn. I wanted to borrow my mom's rototiller (the BIG kind) and couldn't get it into the back of the truck. There was no one to help me and I just kept trying and trying to lift the damn thing until I had to acknowledge that physics was against me and you can't fight science. But I managed to hurt myself long before that.

3) I have way too much pride, it's definitely my big one of the Deadly Seven. The b/f is a bicyclist. On one of our first dates he took me out to a riding course and we went about 25 miles. I hadn't been on a bike in about a decade. He kept asking me how I was doing. I kept insisting I was fine - because I was not about to say, "You know what, I need to stop," or even, "Hey, why don't we turn around now." Nope. Not BBC. So yeah... I was pretty much hamstrung for about a week after that.

4) I am incredibly klutzy. I broke my tailbone on a boat that was on dry land at the time. And there's the infamous Staircase of Fate example, of course.

5) If I'm reading, writing, or doing anything that requires me to not be interrupted, I may very well growl at anyone who interrupts me. Like in a totally feral, let's-get-her-to-the-hospital kind of way.

6) I hate talking on the phone, the advent of texting has made my life so much easier. I freely admit that it may have also made me a better friend and person. Look! I can show people that I care about them without actually having to SAY it!!!

7) I'm not a toucher. Never will be. Even in situations where you're supposed to BE a toucher (weddings, funerals, reunions, parties), I'm like No ARRRGH!! Circle of protection!!! Most people get the drift when I narrow my eyes at them as they move into my space.

8) It's very, very hard for me to say "I'm sorry," even when I know I should. My Irish genes rebel when I try to form the words.

9) I have a very low voice. It kind of sounds like a man voice. And...

10) I talk too loud. Is that a big surprise?

Success in Self-Publishing

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Calista Taylor took a deep breath and a big plunge a few weeks ago. She made the decision to self e-pub her steampunk romance VIRIDIS - and it paid off. I wanted to bring her onto the blog today to talk about her decision to take this leap, and how she went about making sure it was done correctly.

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Do you currently have an agent?

I do have an agent for my non-fiction work, but do not currently for my fiction manuscripts.  I had been agented for my book, VIRIDIS, and we started the submission process, but unfortunately, part way through submissions, the agency I was with made the decision to deal with YA and MG novels exclusively.  This left me without an agent to complete the submission process, so I was forced to shelve my novel.

What made you decide that it was time to self e-pub?

A few years back, I would have waited to get another agent with the hopes I’d eventually be able to dust VIRIDIS off—and I did just that for a little while.  However, the ebook revolution has changed things.  With more and more people reading ebooks, I figured I had nothing to lose.  VIRIDIS could either collect dust on my laptop, or online, where it might actually make it into readers’ hands.

Did you do a lot of research into e-pubbing before making the plunge? What resources do you recommend

To be honest, I tend to take an experimental approach with most things I do, and this was no different.  For the most part, I used the method outlined in Agent Query’s guide to epublishing, and also followed the information on each website, regarding the best way to format a manuscript.  So far, there have only been a few bumps, and those were out of my control.

The cover art for VIRIDIS won an award! Did you do it yourself or hire it out? 

When it comes to visual things, I can be quite picky, and I know I’d drive a graphic artist insane if they had to actually deal with me.  Since I enjoy experimenting with that sort of thing, I figured I’d try my hand at making a book cover.  The first few tries were very basic in design and not terribly good (floating heads, Monty Python hands, warped perspectives, etc.), but eventually I picked up enough tricks to get a cover I was happy with.

What was your publication strategy for VIRIDIS? What platforms did you use? Do you recommend one over the other?

I uploaded directly to Amazon, and then used Smashwords to distribute my novel to all the other sites.  Since I really wanted my novel to be available for free (as part of my marketing plan) I found by using Smashwords, I was able to post my novel for free on sites that don’t normally allow it, which in turn sort of forced Amazon to also make it free.

What was your marketing strategy? How did you get the word out for VIRIDIS?  

I decided I would put out VIRIDIS for free, with the hopes that it would get me enough readers who may actually want to pay for the next book in the series.  The key seemed to be going free on Amazon, which isn’t something they automatically allow you to do.  Despite promoting on Facebook, Twitter and a variety of blogs, the number of sales I had on Amazon when VIRIDIS was just .99 compared to the numbers once it went free, were night and day (about a 1000 times higher during those first days—it has since come down to about a 100 times more per day).  To be honest, going free has been my most successful marketing strategy.  If even a small percentage of those that downloaded VIRIDIS end up buying the second book - DEVIL ON A SPARROW'S WING - it’ll still be a far greater number than those that would have bought my books otherwise.

Any last tips for self-publication success?

I think you need to be willing to take a chance.  The publishing world is changing rapidly, but I think as writers, the ball is in our court.  Just make sure your story is the best it can be, and that it looks, reads and feels professional.  Though it may be self published, a reader doesn’t want to be reminded of that with a multitude of formatting and editing issues.