Annie Sullivan On Social Media Helping Spread Awareness of Your Book

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

36575823.jpg

Today's guest for the SAT (Successful Author Talk) is Annie Sullivan who grew up in Indianapolis. She received her Masters degree in Creative Writing from Butler University. Her debut, A Touch of Gold, about the cursed daughter of King Midas, is available now.

Are you a Planner or Pantster?

I’m a total pantster. I like to have a general idea of who characters are, maybe a few major plot points, and possibly how things will end. But other than that, I make it all up as I go. I find if I plan too much it becomes restrictive; whereas, if I just let the characters and setting guide the plot, I come up with details and events that I wouldn’t have thought of otherwise.

How long does it typically take you to write a novel, start to finish?

My first novel took 2 years because I was working on my Masters degree in Creative Writing at the same time. Now, I can write a novel in about 3 months. Then, I like to take a few months to work with critique partners and revise.

Do you work on one project at a time, or are you a multi-tasker?

I work on one project at time; otherwise, I would start confusing characters! The only exception would be that I might be doing copy edits on one project and then actively writing another.

Did you have to overcome any fears that first time you sat down to write?

I think a lot of writers struggle with the feeling that they’re not good enough and that no one will want to read their story. But I tell myself now that it doesn’t matter what others think. As long as I’m happy and entertained by a story, the rest will take care of itself.

I also remember when I set out to write my first novel thinking, “I have no idea how to write a novel." I’d only written short stories up to that point, but I figured there was no better way to learn then to just give it a try.   

How many trunked books (if any) did you have before you were agented?

I was lucky and only had 1, but I’d still like to see that one come to light!

Have you ever quit on an ms, and how did you know it was time?

I have this rule about making it to Chapter 8. If I can make it to Chapter 8, then 95% of the time, I’ll finish the story. However, sometimes I get there and realize I have to start over. It’s about that point when I realize either a character or major plot element just isn’t working in a given story. And since I’m a pantster, that often requires a lot of rewriting. It may seem frustrating at times, but even realizing something isn’t working is valuable. It gives you the chance to go back and make something better.

0001-1680510136.png

Who is your agent and how did you get that "Yes!" out of them?  

My agent is the amazing Christa Heschke of McIntosh & Otis. I had entered a competition on Christa’s blog where you posted the first 250 words of your novel. While the winner was picked randomly, Christa saw my 250 words and asked to read more! A few weeks later she offered to represent me! Fun fact: I was actually in Antarctica (I love to travel) when the offer came in, so I was little slow getting back to her and had to have my sister let her know I’d be in touch soon.

How long did you query before landing your agent?  

It took me about 9 months to get an agent, but during that time, I queried two different books because the first one wasn’t getting a strong response from agents. For that first book, I probably sent 100 queries, but for the next one that got me my agent, I probably only sent out 20 or so.

Any advice to aspiring writers out there on conquering query hell?

Don’t give up. So much of this business is just finding the right agent at the right time. Keep writing while you’re waiting to hear back from agents, and if the first book doesn’t work, move on to the second. You’ll just keep improving with every book you write, so keep going!

How much input do you have on cover art?

I got to give them some initial direction, and we had a few discussions about what direction we might go. Then, my publisher ran with it and created something beautiful!

What's something you learned from the process that surprised you?

I was surprised by how many people wanted to help support this book. People I hadn’t talked to in years were letting me know they’d bought multiple copies of the book. It was such a wonderful surprise every time someone would reach out letting me know they’d bought it and were looking forward to reading it.

How much of your own marketing do you do? 

My day job is in the publishing world, and so I have a background in publicity. Thus, I wanted to do as much to help my book succeed as I could. I reached out to bloggers every chance I had and brainstormed lots of marketing ideas myself. I also even paid for a few ads on sites like Facebook and Twitter.

I blog here, and can be found on Twitter, Instagram and Facebook

When do you build your platform? After an agent? Or should you be working before?

Start as early as you possibly can on building your platform. Your book will ultimately have to sell itself, but having a large platform can sway an agent or publisher who might be on the fence.

Do you think social media helps build your readership?

Definitely. I’ve had multiple people find out about my book through Facebook or Twitter. These sites allow you to reach people who you wouldn’t normally be able to. They can really help spread the word about your book.

Jessica Verdi On Tackling Tough Topics In Her Fiction

I'm highlighting the podcast today, as the newest episode features a guest who tackles very tough issues in her YA fiction.

Jessica Verdi is the author of the YA contemporary novels My Life After Now, The Summer I Wasn’t Me, What You Left Behind, as well as And She Was. Jess received her MFA in Writing for Children from The New School and is a freelance editor of romance, women’s fiction, chick lit, YA, and kid lit

Jessica joined me to talk about querying a first novel, landing her agent, and breaking out of writing only one genre. Also covered: how Jessica handles hot button issues in her books, and the pushback that can come from writing about such topics, as well as the pros and cons of getting an MFA and why everyone needs an editor.

0001-1679982182.png

Meg Kassel On The Cover Art Process

I love talking to authors. Our experiences are so similar, yet so very different, that every one of us has a new story to share. Everyone says that the moment you get your cover it really hits you - you're an author. The cover is your story - and you - packaged for the world. So the process of the cover reveal can be slightly panic inducing. Does it fit your story? Is it what you hoped? Will it sell? With this in mind I put together the CRAP (Cover Reveal Anxiety Phase) Interview.

33509076.jpg

Today's guest for the WHAT is Meg Kassel, author of fantasy and speculative books for young adults. A graduate of Parson’s School of Design, she’s always been creating stories, whether with visuals or words. She is the 2016 winner of the RWA Golden Heart® contest in YA and a 2018 RITA® Award finalist. Her YA Debut, Black Bird of the Gallows, is available now.

Did you have any pre-conceived notions about what you wanted your cover to look like?

I did not! And this is remarkable because I come from an art/graphic design background. I think when you’re so close to a project—like the book you wrote—perspective can be compromised. In other words, all my professional training and experience flew out the window. I knew it should have something to do with crows, and it should look creepy. My five-year-old could probably have described the book in more articulate terms during that time.

How far in advance from your pub date did you start talking covers with your house?

We stared a few weeks after the contracts were signed with a form from my publisher. They asked for all sorts of info, like different lengths of bios, author photos, stuff like that, and a questionnaire about my cover.

Did you have any input on your cover?

Yes! But I didn’t offer much insight! I just wanted it to look good, and I was worried that if I started in on ,“I want this...I don’t want that...” that I could wind up limiting the designer from creating something amazing. This book endured a long and harrowing journey to publication (two publishers, two agents, several years of limbo), and I had a lot of jumbled thoughts about it by the time cover decisions came up.

How was your cover revealed to you?

My agent emailed it to me (she loved it).

Was there an official "cover reveal" date for your art?

Yes! Young Adult Books Central hosted a cover reveal eight months before release day.

How far in advance of the reveal date were you aware of what your cover would look like?

I saw my cover about a month prior to the reveal.

kassel.png

Was it hard to keep it to yourself before the official release?

Keep it to myself? Ha! I whipped out my phone and showed that thing to my family, close friends, hair dressers—pretty much anyone I wound up in conversation with. I didn’t post it online until the “reveal,” but I wasn’t shy about showing it off.

What surprised you most about the process?

I was surprised by how amazing my cover turned out. I remember staring it at and feeling a whole lot of emotions. Like I said, this book took a difficult route to publication. Seeing the cover made it all suddenly, very real. The designer, L.J. Anderson at Mayhem Cover Creations, brought the vibe of my book alive. I was very fortunate to get a gorgeous cover, and couldn’t have imagined a better one.

Any advice to other debut authors about how to handle cover art anxiety?

The biggest worry is that you’ll get a bad cover, right? Plenty of authors get covers they don’t love, and sometimes publishers are willing to make changes if an author has strong objections. If that happens to be you, take a deep breath and talk to your agent. But ultimately, traditionally published authors have limited input on their covers, so the best thing you can do is try to give yourself space from it and put your energy into the things you can control, like all those words that go between the covers.