Natural Beauty Author Ling Ling Huang on Body Horror and Modern Beauty Standards

Mindy: Welcome to Writer Writer Pants on Fire, where authors talk about things that never happened to people who don't exist. We also cover craft, the agent hunt, query trenches, publishing, industry, marketing and more. I'm your host, Mindy McGinnis. You can check out my books and social media at mindymcginnis dot com and make sure to visit the Writer Writer Pants on Fire blog for additional interviews, query critiques and more as well as full transcriptions of each podcast episode at WriterWriterPants on Fire.com. And don’t forget to check out the Writer, Writer, Pants on Fire Facebook page. Give me feedback, suggest topics you’d like to hear discussed, and let me know if there is someone you’d love to see as a guest.

Ad: Today's episode is sponsored by the Healthy Hormone Club which provides accessible, affordable, safe, holistic, bioidentical hormone replacement therapy for women in menopause and perimenopause. If you're experiencing hot flashes, mood swings, weight gain, or just not feeling like yourself, try out the Healthy Hormone Club. Start with a completely free master class, What Every Woman Must Know About Hormone Restoration from Dr. Michelle Sands. During this class, you'll learn how to restore your hormones and put an end to those frustrating symptoms without ever setting foot in a doctor's office. In this master class, you'll learn how to get a custom hormone balancing prescription tailored specifically to your needs helping you to reverse aging, boost energy, and say goodbye to perimenopause and menopause symptoms. To claim your spot, go to freehormoneclass.com/pantsonfire where you can reclaim your energy, vitality, and overall well-being. Take control of your hormonal health and start feeling like yourself again. Go to freehormoneclass.com/pantsonfire to secure your spot in the next hormone restoration master class today.

Mindy: We're here with Ling Ling Huang, author of Natural Beauty, which is a body horror genre - which I think is a fantastic way to talk about a genre. It's also darkly funny, and it has all of these different elements working within it to kind of investigate the world of beauty and how far we'll go to be beautiful. So first of all, thank you for being here and if you could just tell us a little bit about Natural Beauty.

Ling Ling: Sure. Thank you so much for having me. Natural Beauty is about this really talented pianist who is at a conservatory. Because of a terrible accident that happens to her parents, she's kind of forced to give up this really promising career, and she lands at this very high paid wellness and clean beauty store. Really drinks the Kool-Aid, but also starts to uncover kind of all of these sinister, dark things about the entire industry as she stays on.

Mindy: Some of the elements in the book are really interesting in that you take elements of the beauty world that exist today, that are actually really familiar, like... How do we keep our collagen going? How do we make sure our skin still has that elasticity? How do we keep our hair in great shape? And you take it to an extreme. So like, for example, one of my favorite things... You mentioned an actual parasite that the beauty store sells that is basically releasing hundreds of mites into people's hair. And it eats all of the dirt and the oil, and it keeps their hair really, really clean and their scalp really, really clean. But they also have a hive of mites on their head. But people are willing to do that. And of course, for an exorbitant price. And I think it is so interesting... You found these fears that we all have. Especially women. Our looks and comparisons and getting older and all of the elements of our lives that are difficult, you just kind of went, okay, what if? How far would we go?

Ling Ling: Yes. That was kind of difficult because there were so many ideas that I had, and then I would do a quick Google and, you know, it would be something that's already in development or used somewhere in the world. If I wanted to make sure this was a fiction novel, I had to really reach, and they are kind of all things that I could see being used in the next 5 to 10 years. I know it sounds kind of gross on the face of it, the whole mites situation, but I feel like I know those people who would love just being able to wake up and roll out of bed with great hair and not need to shower.

Mindy: Of all the treatments that you mentioned, that one was the one where I was like, "Oh yeah, I would do that."

Ling Ling: I feel like I could have used that my entire college experience.

Mindy: When we talk about this book, I often hear it described as body horror and as like a horror novel in this like social sense. So, was that your intention when you first started writing it?

Ling Ling: It definitely wasn't my intention, and actually I didn't quite realize it was a horror novel and especially a body horror. It's something that early readers were saying about it, and that was so interesting to me. But I almost feel like it's impossible to write about a woman's experience, especially in this country, without going into the horror genre. I'm happy with where it landed, but I was definitely surprised and it wasn't my intention.

Mindy: It fits very well there because it is horrifying. One of the things that I particularly enjoyed that I want to talk about as a feminist... One of the things that you point out is that they're all kind of competing against each other in a way. They're friendly, and of course there's a little bit of a relationship with our main character and Helen. But they are also always comparing one another to themselves. And if someone else's lashes are a little bit longer, they're going to go get that silkworm treatment. They're going to tweak themselves to keep up. We do that now. We don't have to have special sci fi beauty treatments. We do that now.

Ling Ling: Yeah, for sure. It's something, especially with like influencer culture and things like that. I teach a lot of young violin students, and so many of them struggle with what they see on the screen all the time. I remember talking to a 12 year old about her eating disorder, and it had gotten so bad. And it's because, you know, you can look at hundreds, thousands of amazingly beautiful people, and you just have this constant desire and need to keep up. And it can feel so overwhelming. And I've definitely seen it reflected in every workplace that I've worked in, whether it be music or wellness. It's tragic because we kind of lose touch with what we actually would want to look like, any of our actual interests, and we get disconnected from our bodies because we're so interested in changing them on a cellular level. Which is horrific. I would have loved to do more of that, maybe even an entire book, because it is so complex. The ways that women love each other and support each other but feel the need to keep up with one another and outdo each other.

Mindy: Absolutely. And it sabotages our relationships with our bodies, but also our relationships with other women. I think that society, especially Western society, does a really good job of making us believe that other women are the enemy.

Ling Ling: Absolutely. It's something I definitely bought into for way too long. I think only in my like early to mid 20s did I start reading enough great feminist writers and thinkers that made me understand that it was just this system that had made us really competitive with one another, and it kept us distracted from all of the real issues that need our attention.

Mindy: Yeah, absolutely. It's a divide and conquer. Patriarchy wins.

Ling Ling: Yes.

Mindy: Something else that I thought was really interesting that you touched on was the idealized beauty being a Western image, a European image. One of the things that our main character changing her appearances in pretty drastic ways, but there isn't a lot of description about her. However, when she is asked to come up with a different name, a less ethnic name to have on her nametag or to use to introduce herself when she's on the floor in the store, which I want to follow up on that in a second, she's asked to pick a different name. And then she has a conversation with another employee that she never thought was anything other than a white woman who actually wasn't, and her appearance had changed so much. And what was what was your intention there?

Ling Ling: You know, I grew up in Houston, Texas, and until like middle school, there was one other East Asian classmate that I had. I would have always wanted to have the main character's trajectory... to wake up with my hair getting lighter. I used so much sun-in and lemon juice. It was something that I would have really wanted. And in many ways, the products that are sold to us at any beauty store kind of uphold this ideal of beauty that is very Westernized and Eurocentric. And so I wanted to take that to the extreme. What if I had gotten everything I wanted as an elementary and middle schooler? What would my life be like now? I think for a long time I just didn't realize that there was something to lose in assimilating. Every time that's happened in my life, when I've achieved some goal that I've been taught to want and which I haven't really questioned, like, Is this what I want? I've been so disappointed that it doesn't actually equal happiness.

Mindy: That is so accurate. Oh, my goodness. I know this is your debut novel, which we should talk about in a second. I was trying to get published for ten years, and it was such a struggle. And last month, my 12th book came out. If 44 year old Mindy could have spoken to 30 year old Mindy and been like, Dude, you're going to be living off your writing income. You're going to have 12 books out. I would have been like, Man, she has her shit together. Like that 44 year old Mindy is on cloud nine. And it's like, no. I mean, I literally have everything I could want, and I still have shitty days.

Ling Ling: Yeah. That's been some of the experience of this. I keep trying to remember like, remember just even a year ago or two years ago how many antidepressants you were on because like you couldn't get an agent? But it's hard because I think I've internalized such a large amount of anxiety that any new opportunity kind of becomes a new opportunity to be anxious.

Mindy: That's the truth, because you have to make a decision. And then it's like, "Oh, I can't do that."

Ling Ling: Exactly. So there's just a lot of anxiety. I remember feeling kind of the same way with getting a puppy during the pandemic. I was like, "This is supposed to be the happiest moment of my life. Why is it so difficult?" I struggled with really bad eating disorders. I would reach like the goal weight that I had set for myself, and I would realize, "Oh, it just means that I'm at this weight. It doesn't make me happy or beautiful or white." Any of the things I had kind of been hoping for and didn't realize.

Mindy: Yeah, we never stop chasing something. I am probably in the best physical shape I've ever been in in my life, and I work out a lot. I probably weigh a healthy weight in terms of like fat versus muscle. I look better than I probably ever have in my life, and I'm stronger than I've ever been in my life. And I'm like, "God damn it, I have gray hair." It's like there's always... We're never happy. We're never happy.

Ling Ling: Are you telling me that women can't have it all? 

Mindy: I am. I am saying this.

Ad: Do you love to deconstruct your favorite TV shows or spend hours talking episodes over with your closest friends? If so, check out Little Miss Recap with host Amy Archer. Join Amy as she chats about some of today's best streaming shows with the help of her friends. Recap research and personal reflection joins pop culture. Check out her coverage of Yellow Jackets, Tiny, Beautiful Things, and HBO's Love and Death. Don't miss out on Little Miss Recap.

Mindy: I want to get back to talking about characters name, and I want to talk a little bit just about the beauty industry in general. A friend of mine is an esthetician, and she used to work at a pretty high end place where they worked on your face and you got massages and facials and she worked with body hair and waxing and all those things. And she worked at a really nice chain, but like a very high end chain. And she has a very pretty name, and there was nothing about it that was ethnic or anything like that. She is a white girl, and she has a really cool name. And they were like, "You need to pick a different name." And all of the girls on the floor had fake names. It was their work name. And they would give them a list of names and have them pick from it, because there was just a certain style and aesthetic that this particular chain wanted to have with their girls. And that was right down to what your name is. I just think that's bizarre. But it happens in real life. That is just a common practice at this particular chain. When I read that in Natural Beauty, where they have a conversation with our main character about picking a different name and they don't even really sugarcoat it. They just want it to be a whiter name. I just thought that was fascinating. And I know that you have a background that you did work in the high end beauty and wellness industry for a while. So, how much of that informed the book? Like the name changing? Is that an element that came in from real life?

Ling Ling: So I didn't know that that happens in real life. It's just been something my entire life that's kind of been implied to me and to other friends who have East Asian names. "That's an interesting name" or "that's difficult to spell"... Little things where you really feel like you're making someone else's life harder by having the name that you have. And the main character doesn't have a name because growing up, I kind of felt like I was a blank for whatever people's projections were. I do remember in school someone... I think it was like a teacher suggested that I have an English name. What about like Courtney? Yeah.

Mindy: Okay. That's horrible. I want to follow up on what you just said, because as a writer, I was fascinated as I was reading to discover about maybe 100 pages in, maybe 150 pages in... All of a sudden I was like, "Shit! I don't know her name." And then I realized that you purposefully never named your main character. And I was just like, "Oh my God. That is amazing." So I offer editorial services. Because the book is written in first person, when I'm reading first person, I will see people forget to let the reader know the name because it's just not something that comes up often, like in conversation or anything like that. So I actually, as a reader, didn't notice it until I was about a third of the way through the book. I thought it was very clever. Then later on, when she does adopt a whiter name, that name comes into use in the narrative. What was your driver there?

Ling Ling: I don't think about my identity as like a fixed thing, and names have a way of kind of pinning us down. And so at first it started as like, well, maybe not having a name so that everyone can kind of step into this person's shoes. Let's see where that takes us. But then I really liked the idea that everyone in her workplace would just project what they thought onto her as I've experienced so much. And also there is this stereotype often that East Asian people are passive. And so I kind of wanted to play with that and to see how it would shift for a reader to not have the name, the label, and then to have one suddenly. And would it make sense? Would it be really jarring for them suddenly to have such a Western name? It's always interesting when I meet someone and ask them what their name is, and it's something I really don't expect. If I go to a Chinese restaurant or something and they tell me their name is Courtney. And I know that's their work name. In some ways it's good. It probably protects certain people from customers. It's probably a choice a lot of them have made. Most of my friends who have not Western names, we have a Starbucks name because we don't want to have to spell something every time. So that was kind of the decision. And it also helped as a writer to be really close to the main character, to not have a name. 

Mindy: And I think it works for the reader, too. It's like as we're reading, there isn't a very distinct wall between yourself and the narrator. And so I thought that was a really interesting and subtle literary technique that you use there. I enjoyed it. You are a violinist. You perform. You travel. You are a professional musician. In the book, our main character is also a greatly talented musician, but her instrument is the piano. So why did you choose to not use your own instrument in that way? Or do you also play the piano?

Ling Ling: I did play the piano, but pretty poorly. And I quit 20 years ago, I think. My mom's a violin teacher, and my dad's a piano teacher. I think there's always been a little bit of guilt for focusing on my mom's instrument. And then there are so many great piano pieces that I wish I had gotten more advanced so that I could have played. And that's kind of the music that I listen to a lot because I get triggered by most violin music, or it becomes difficult to think about anything else if it's happening. But I love listening to piano concertos and sonatas, and they're really something I love running to. I love writing to. It's also so much easier to romanticize something that I don't do for work. I wanted to talk about classical music because I love it so much, but this kind of removed me enough to do it where it was really fun and felt like I was creating something new.

Mindy: That's so interesting. I also played the piano for a pretty long period of time as a child. I enjoyed it, and I practiced a lot and I was like, good enough. I didn't have any technique. I wanted to play loud, and I wanted to play fast. Those were always my goals.

Ling Ling: Nice.

Mindy: And that's what I did. I mean, I beat the crap out of the keys, and my piano teacher was the kindest, sweetest, like church organist. And she would just be like, "This is supposed to be in this time signature, and it is supposed to be this loud. What are you doing?" And I'm like, "No. Fast and loud. Fast and loud. That's what's great. That's what... I'm doing fast and loud." So it's like I am just not... Not a good musician in that way. But one of the things that I thought you did a great job of illustrating in the book, and people that aren't inside of that world probably aren't aware. But, you know, I would go to competitions and festivals and things like that. And man, it is fairly cutthroat. People are extremely serious about their craft and about their instrument and what they do. Again, as we were saying, women looking at each other as competitors rather than friends. And that's also there for our main character when she's thinking about her past with music and being at a conservatory and the competitive nature of the relationships that she had. Because she was so good, and everybody knew it. And so therefore she was to be hated. She was to be toppled. And it was just something I thought was extremely interesting because even in my limited experience of the music world, just going to competitions and things and meeting people who were so deadly serious about what they were doing. 

And it's like I was a musician, but I was also an athlete. And so it's like I would play sports where you're knocking each other down. You're getting hit with a ball. You're going to bleed. You're going to have scars from your sport. And so I was always kind of like, "Wow. You guys take the piano really seriously." But that's their corner. That's their jam. And they are very serious about what they do and it can mean so much. So, were you using that element of the competition and the comparisons from her childhood and music and then drawing that forward into the beauty world?

Ling Ling: Yes, definitely. I think I've experienced that competitiveness in both of those industries, and I think people in those industries... It can be really cultish the way that people in classical music and people in clean beauty, especially in wellness... It's like a cultish fanaticism toward what they think is good for your body and what they'll allow themselves to spend their time on. It's so intense, and they both really kind of believe the American dream that if you work hard enough, you can get the perfect functioning body and you can get to whatever performance hall you want. I was really inspired by this devotional aspect of both worlds, and I started this novel in my notes app on these long commutes I had between this job at a high end beauty store. And I was just drawing all of these parallels between the world I had just left and the world I was trying to step into. And maybe I'll discover that writing is similar. I don't know yet. But if you want to take something seriously, if you really want to be competitive, there are those people who are like that and you can go as far in that direction as you want.

Mindy: That's very true. I will say I think you will be pleasantly surprised by the publishing world. I have yet to run into animosity or a competitive feel. I definitely have moments where I'm like, "You know, I don't think that book is very good, and everyone loves it." But the truth is that in publishing, in particular, we always say a rising tide lifts all boats. If there's a book that your publisher has printed that is doing extraordinarily well and making millions of dollars and you're kind of pissed because it's not your book and you don't think it's that good... Your publisher just made a lot of money off this book and they might be able to pay you more next time for your book because of this book's success. If a book is out there that you don't really like that well and everybody else does, that book is going to find someone that maybe wouldn't read otherwise and turn them into a reader, and maybe that person will find you eventually. That's just how I've always... Well, I shouldn't say always. I had to come to that. But it's a good way to think about the publishing industry, and I think most of us do operate that way. I hope that you will find that publishing doesn't have that sharks blood in the water feel.

Ling Ling: Most people at a competition or in the music world, you're playing all the same pieces, and the beauty world, you're chasing the same beauty ideal. So and no one is like, you know, writing from the same exact formula for the same character and plot and stuff. There is so much more room. It hasn't felt that way, and I think it's probably unlikely. Don't want to rule it out because of some of the experiences I've had in in music, which is sad.

Mindy: So Natural Beauty is your debut novel. It just came out. What else have you got coming? Are you working on something new?

Ling Ling: I did immediately start working on another book. I think out of Imposter Syndrome. Right after I got this book deal, I was like, "Can I even do this again?" So I started working on something and I think, you know, this debut novel is so personal because I've worked in both industries mentioned. I'm also the daughter of immigrants. I wanted to challenge myself to see if I could write something totally different. The second thing that I've worked on, I don't think that it's truly a horror. But it does stay kind of speculative, and it's been fun knowing less about the fields that I'm talking about. This one is kind of more based in the performance art world, which is a world that fascinates me, but that I have no connection to. I have no idea what a career looks like for me. I just hope that I'll get to keep writing for fun. To have published novels would be amazing, but even just getting to write for fun is really great.

Mindy: Last thing. Why don't you let listeners know where they can find the book Natural Beauty, and also where they can find you online?

Ling Ling: Sure. So Natural Beauty should be in any stores. You can also find it online, Bookshop.org, Audible. I love the person who is reading the audiobook - Carolyn Kang. I love her voice. Instagram is at violing squared. V-I-O-L-I-N-G-S-Q-U-A-R-E-D.

Mindy: Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.

Nicholas Erik With Top Tips for Indie Author Marketing

Mindy:   Welcome to Writer Writer Pants on Fire, where authors talk about things that never happened to people who don't exist. We also cover craft, the agent hunt, query trenches, publishing, industry, marketing and more. I'm your host, Mindy McGinnis. You can check out my books and social media at mindymcginnis dot com and make sure to visit the Writer Writer Pants on Fire blog for additional interviews, query critiques and more as well as full transcriptions of each podcast episode at WriterWriterPants on Fire.com. And don’t forget to check out the Writer, Writer, Pants on Fire Facebook page. Give me feedback, suggest topics you’d like to hear discussed, and let me know if there is someone you’d love to see as a guest.

Ad:  Create beautiful books with Vellum. Create ebooks for every platform with Vellum - Kindle, Kobo, Apple books and more. Each specialized file will guide readers to buy your next book in their store of choice. For print, choose your trim size and Vellum does the rest, giving you a professional result. Vellum 3.0 features 24 styles with 16 all new designs. Each one allows for multiple configurations, giving you a new world of options for your books. Add a rich background behind the beginning of every chapter. You can even set the mood with white text on a dark background. Vellum comes with six illustrated backgrounds ready to use in your book as well as a custom option where you provide your own. Also included in Vellum 3.0 - new options for fonts, TikTok for social media, size control for custom, ornamental breaks, and new trim sizes for your print books. Vellum: create beautiful books.

Mindy: We're here with Nicholas Erik, who offers all kinds of different marketing guides, resources, coaching, and consulting for self-published authors. Today we're going to focus a lot on marketing in particular because that is something that a lot of self-published authors and indie authors really struggle with. So, thank you so much for being here today.

Nicholas: Thank you for having me, Mindy. It's great to be here.

Mindy: When we're talking about self-publishing/indie publishing... Because you do offer general advice. For authors in general, you talk about marketing and blurbs, but all kinds of different arenas. I want to focus on marketing because I do think that that is something that a lot of writers struggle with. Most of us have wandered into this arena because of our creative capabilities and our creative interests, and a lot of the time those aren't necessarily translating into any sort of skill or knowledge of marketing. And also, marketing doesn't just mean social media. What do you think are the top things that self-published or indie authors absolutely must have in order to achieve any degree of success?

Nicholas: I think you need a good book, a marketable book. Something that's in an established genre really helps. Writing in a series helps quite a bit because then you can sell people more than one book. It's a lot easier to sell people book two in the series than a completely new book. And then I'd say, really, the only thing that you absolutely have to have to have is a mailing list. You want a direct communication conduit with your fan base and readership. While you can contact them via other means, like social media, the ground there is constantly changing and you don't own it. So five years from now, ten years from now, the rules could be completely different since you're playing on someone else's turf, and the newsletter is something that you own and is going to be around in 5 to 10 years.

Mindy: I am someone that initially at the beginning of social media was really sold on it. I thought it was wonderful, but social media has changed so much. You were talking about how it isn't necessarily stable ground because you don't own those subscribers. You don't own those likes. If Facebook disappears, you're not going to recover those 10,000 followers for your page because that's not information that you had. It was all linked into that particular platform. And when you have an email list, you have a direct line, as you were saying, of communication with people that have voluntarily said, "Yes. I would like to hear from you." So that is not only something that you will be able to use in perpetuity, but it is also something where it wasn't just a random... "Oh, that's... That's mildly amusing. I'll like that. I'll follow that." These people invited you in. They said, "Here's my email. I want you to email me." Which is a pretty big step and very much more, much more personal, I think, with the email marketing. 

Now, you were talking about social media also, as we said, not being terribly stable. This is the truth. Obviously, we've watched Twitter completely fall apart. TikTok may or may not end up banned in the United States. We just... You don't know. And that is why the mailing list is so important. So when we're talking then about marketing in general, one of the things that you offer are a bunch of crash courses for authors generally talking about marketing. And one of the things that you talk about is getting legitimate Amazon reviews for your book. So if you could talk a little bit about the importance of those, particularly on Amazon. Love it or hate it, Amazon is the major retailer that you have to be able to function well with as an author, whether you're trad or self-pub. And something that I had always heard, and I've heard it refuted, and then I've heard it repeated again, is that if you want Amazon to pick you up in their algorithm of books that are recommended - "customers also bought books like this"... If you want your book to show up there, you have to have at least 50 reviews on Amazon. I've heard that stated. I've heard it refuted. But if you could talk, in general, about the importance of those Amazon reviews, that would be fantastic.

Nicholas: The 50 review thing is definitely a myth. There's no set point where Amazon starts recommending your book. I would say that the reviews don't factor directly into the algorithm very much, if at all. It's hard to say because Amazon doesn't publish the entire workings of the algorithm for obvious reasons since it's a trade secret. But I don't think that the reviews have a direct impact in that if you have 3,000 reviews or ratings, it's going to result in your book being recommended. It's just more that if someone hits the page when a book has 3,000 reviews and the star rating is 4.4, 4.5, or there are some really positive reviews that persuade them to pick up the book, then it might help your conversion rate, which is the percentage of people who hit the Amazon page who end up buying. 

So I think it's more of an indirect effect there on the algorithms where if you're selling more books from the traffic that you're directing to the page, whether that's from your newsletter, or TikTok, or Facebook ads, or wherever it's coming from, then you have a better shot at getting the algorithms in your corner. I wouldn't worry too much about reviews at this point because Amazon has introduced ratings and that means that people can rate the book without leaving a review. And that's going to be counted toward your overall rating score there at the top of the page that people will see when they hit the Amazon page. That means that the emphasis on reviews, even compared to 3 or 4 years ago, just it's not as important. If anybody is trying to get reviews, then probably the best way is just to ask in the back of the book right after the end. You can ask people to rate or review the book, and that's going to increase the number of people doing so. I think that there are more valuable uses of that back matter real estate where I usually try to sell the next book in the series and also get people to sign up for the newsletter right after the end. But you can certainly put a review request there if that is a primary focus. But they're not super important at this point because people can leave the rating without the review now.

Mindy: And you brought up the algorithm, of course, that is the major factor that everyone is always trying to... Used different little pieces of data to try to figure out how to manipulate the algorithm. In general, I find that to be a very fruitless prospect. As you said, Amazon is not about to share their information with the rest of us. As a person that is just not as interested, this is why I am not a great indie or self-pub author. I'm a trad author. I do not want to crunch numbers. I do not want to sit down with data. I do not want to put that practical and, I guess really honestly applicable, side of my brain to work when it comes to the industry. I really would prefer just to write. And, of course, we all would. We all want that. But if you want to be a successful indie or self-published author, you really do have to apply yourself in that direction. So, what are some tips that you have for good jumping in points? Or maybe some easier elements that self-pub authors can gather some data or things to watch? What are some really first steps the authors can take to help sell their book? Whether it's ads or promotion, marketing, and publicity.

Nicholas: I think the easiest way to probably jump into paid advertising is to use promo sites which are newsletters where you can book a spot in your genre for whatever it costs, and then they give you an ad slot in their email newsletter on the specified day. The most famous of these is BookBub. And of course BookBub is very competitive and difficult to get. It's worth submitting your book for because it can sell a lot of books if you get one. But there are a number of other options there, like Free and Bargain Booksy. Robin Reads. A number of additional options. All that you have to do is fill out a form and if you're accepted, pay the invoice and then you're ready to go. So that's a good stepping stone to more advanced marketing or more involved marketing there. And it can still be an important element overall of your marketing mix even as you become more advanced. Another thing that you can do when you're starting out is join email cross promotions on platforms like BookFunnel or StoryOrigin

Getting those initial subscribers can be a real grind, and you can be sitting there with one subscriber, two subscribers... You know, you and your friend or whoever else has signed up for a long time. If you're just waiting for people to join from the back of your book or maybe it's before you're even releasing the book, those services are a way that you can jump in and start building your email newsletter, and then start sending out email newsletters to a bigger list and start practicing you're writing there. What resonates with readers in your genre? So I think that those two things, if you're just starting out, are inexpensive ways to get started with the marketing. Otherwise, I would invest money into a professional cover. That's going to make a big difference in how well your book sells. And also spend some time with the blurb, which is the book description. Those are the two main elements that are going to convince people to buy the book when they hit the page. And if those aren't hitting the mark, then people aren't going to buy the book. So study the best selling books in your subgenre there. All that you have to do is Google "Kindle Top 100" and your subgenre. If you write thrillers, then "Kindle top 100 thrillers" and take a look at some of the blurbs, the covers, and try to reverse engineer what's going on and why those books are successful so you can take those principles for your own book in the genre.

Mindy: Yeah, cover in particular is the absolute must do correctly. That is how you're presenting your book to the world. And we all, of course, know that you shouldn't judge a book by the cover, but that's exactly what we do. And that is how we make decisions. Even in a traditional bookstore, like Barnes and Noble, when you're browsing the bookshelf, the thing that you're looking for the most is the cover. I know that cover designers put so much work into not only what the cover looks like, but also what the spine will look like because so few covers get to be front facing, which means that the actual cover is out on the bookshelf at a bookstore. The spine actually is incredibly important when we're talking about print books, because more likely than not, you're not going to be front facing on that bookshelf.

When it comes to eBooks and Kindle books, I have heard, and definitely correct me if I'm wrong, that you need to think particularly about how that cover is going to present itself as a thumbnail, not just as your single cover standing alone on its own home page or its own item listing on Amazon. Because you've got to get them to click over there first and you've got to get them to look at your cover among 40 or 50 or however many returns that you get in a list of covers. And so that's something that I've been told in the indie and self-pub world is that it's very important that the thumbnail of your cover be eye catching as well.

Nicholas: Yeah, you definitely need it to be legible and something that stands out at a small size because that's usually all the real estate you're going to get on Amazon. If it's on a bestseller list or if it's recommended in an email or if you're running Amazon ads, then your cover is going to be appearing at basically postage stamp size. So it has to clearly convey the genre to an interested reader and catch their attention probably in under a second, and that's if we're being generous. Probably more like half a second. It really has to be able to illustrate those key elements and stand out as a book that they would be interested in reading as a reader of that genre. So having an on genre cover is really key. Sometimes people make the mistake of going too far into left field and being clever or depicting a scene from their book or something abstract that doesn't really hit the genre elements. This is something where you want to be very clear about what the book is and what the book is not. Because if you're using the wrong cover, it's like packaging a bunch of starbursts in a Snickers wrapper. It doesn't serve any sort of purpose for either you as the author, you're going to sell fewer books, but also the reader who thought that they were getting something else is going to be unsatisfied with their purchase. So you want to be very clear with the packaging. It's not a piece of art. That's a common mistake that people when they're publishing their first book or second book, they tend to make that error, and it's just strictly a packaging and marketing aspect. You have to convey the genre immediately. Otherwise people are going to scroll by and click on something else that catches their attention.

Mindy: You mentioned too people making the mistake of wanting to illustrate possibly a specific scene in their book, or sometimes they've got an idea in their head of what they want their cover to look like that is perhaps like emotionally tied to something in the book. And that, as you said, isn't necessarily the best thing. Even though you, as the author, may have an attachment to wanting a certain thing, you have to think of your cover as the first marketing tool that you have. And it has to do work not just, as you said, be a piece of art that resonates with you as the writer.

Nicholas: Yeah, exactly. And to be clear, there are many cover artists that are extraordinarily talented and their work is amazing. So it can be artistically appealing while hitting the correct marketing checkboxes. But people reverse the order. It has to first be hitting those marketing check boxes. And then it can be a piece of appealing art. If you reverse those and don't hit the marketing aspects, then you're going to get a very expensive piece of art that does not sell any books, which most people don't want.

Mindy: Talking about sites, promo sites, that you can use. You mentioned BookBub, which is the holy grail of promo sites that you as an author would absolutely love to get a spot on. I know the self-pub side of my world under my pen name... We have been lucky enough to get a BookBub twice for different series, and it really does make an amazing difference. That is the most effective thing that we have ever used, and the tail on it is very long. If you're promoting a series and you're using the first, generally those Bookbub readers are very, very dedicated readers, and if you can hook them with your first in a series, you mentioned before the importance of a series. If you can hook them with the first in your series, a lot of them are going to read through. I mean, obviously not everyone, but those are serious readers. So that BookBub slot is definitely a high market real estate. So do you have any tips for people that are... Because of course, you have to apply. Do you have any tips for how to land those BookBub slots?

Nicholas: The main one is going to be self-evident, but it probably still needs to be said. You have to submit. And the reason that needs to be said is because people give up and get discouraged really quickly. Probably less than 5% of the submissions in the US for BookBub get submitted. It's just extraordinarily competitive, and they have a lot of submissions. It's not a referendum on the quality of your book if you don't get accepted the first time around or the sixth time around. So just whenever you get rejected, make a note on the calendar and then resubmit once you're eligible, and it's really just a volume game. And resubmit the books that are eligible in a rotation. So you could do book one in this series and then book one in your other series. And then if book two can be read alone, then go over to book two and so forth. So the goal ultimately is just to have something in the submission fire at all times. If you don't have a deep backlist, then that's not going to be possible. But the principal there is just submit as often as you can. 

One thing you can do is that if you submit at $0.99 and get rejected, you can actually resubmit that same book immediately at free. You don't have to wait the four weeks between submissions and that effectively doubles your submissions there. The free BookBubs, in my experience, are actually more powerful than the paid ones. That's going to vary based on the book and how long your series is. If you have a very short series, then it might not be worth giving away the book for free. If you have, say, two books in the series, there aren't a ton of things for people to buy after they grab the first one for free. So you might want to wait on that a bit. If you have a short series or if you have a standalone, probably doesn't make sense to give it away for free unless you're just trying to build up your readership. But that's a way to again effectively double your overall submissions. BookBub really likes box sets. If you have three books in the series, then you can box up the first three and submit that. Or you could do books one through five. Or the complete series. And if you offer that to BookBub for $0.99, then that can be a good way to get accepted for a series where the individual books may have been rejected in the past. 

Finally, they like wide books. Meaning books that are available on all retailers, not just Amazon. So you have Amazon, and then Apple Books, and Google Play, et cetera. If you have a book that's wide, then that is going to increase your chances of acceptance. So if you've had a Kindle Unlimited exclusive book get rejected a number of times then trying it again when that book is wide can result in it being accepted. That being said, there are plenty of Kindle Unlimited books that get BookBubs, and I have gotten a number of BookBubs, both for myself and for clients that I've worked with, for Kindle Unlimited exclusive books. So it's not mandatory by any means, but it does help. The main thing is just submitting. I see people disqualify themselves by just not submitting and giving up. It only takes a couple minutes a month, and the upside is tremendous. It's one of the highest leverage things you can put on your marketing calendar and do. So there's really no reason not to throw some submissions into the BookBub ring every month, and by actually submitting the books, then you're going to massively increase your chances of actually getting one.

Mindy: Very true. You cannot be selected if you don't throw your hat in the ring. One of the many things that you offer from your website, which is Nicholas Erik dot com, and that is Erik - E-R-I-K... You offer a lot of different courses for authors. If you could just give a brief overview of some of the courses that you offer and how they can benefit writers.

Nicholas: Yeah, I offer courses on a wide variety of subjects. I would say for someone just starting out or as a good general resource, I would check out the book, The Ultimate Guide to Book Marketing. It's very comprehensive, and it's going to lay the foundation for probably 80-90% of the marketing stuff that you need to know. It doesn't dive into ad platforms specifically, but the evergreen skills that are still going to be useful and applicable five, ten years from now. That's what that book really focuses on. I have a course that I run with a six figure or seven figure romance author named Lee Savino. People seem to really like that one. It's called Six-Figure Author Strategy, and it's where you distill your entire marketing plan for the year into one page. And that forces you to think through what exactly you want to do and cut down on all the things that you can do into what's going to move the needle, and also organizes everything there for quick reference. Just because in the middle of a book launch or the middle of the year, it's easy for things to go off track or just feel overwhelming, and having that North Star is helpful. So those are probably the two places that I would start if you're just checking out my stuff. But there are a number of other courses as well.

Mindy: The Six-Figure Author course I know multiple people that have taken that and found it to be extremely helpful. Even if you're just a beginner and the idea of setting up your marketing for an entire year sounds really daunting, I know that the course does a great job of breaking it down. And like you said, having that North Star, as you put it, is a wonderful way to keep yourself on track when you get overwhelmed. Because I know as someone that has downtime in certain times of the year and then is working frenetically at other times of the year, it can be really hard to make sure that you're consistently putting something towards the marketing aspect. So having that all set up for yourself ahead of time is absolutely invaluable. Last thing, we mentioned your website, which is Nicholas Erik dot com. I will spell it again so that everybody can get that right. It's N-I-C-H-O-L-A-S E-R-I-K dot com. Is there anywhere else that people can find you online and be exposed to your stuff?

Nicholas: That's pretty much it. If you want to check out the book marketing newsletter that's free, you can join that on the website, and I don't have a set cadence. Sometimes it's weekly, most of the time it is not, and just gets sent out as inspiration strikes. But you can join that on the website. Otherwise, no social media or anything like that for the non-fiction stuff at this point. Just focused on the newsletter and building that since it'll be around in 5 to 10 years.

Mindy:   Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.

Lynn Ng Quezon On The Value of Critique Partners and The Anxiety of Author School Visits

Mindy:   Welcome to Writer Writer Pants on Fire, where authors talk about things that never happened to people who don't exist. We also cover craft, the agent hunt, query trenches, publishing, industry, marketing and more. I'm your host, Mindy McGinnis. You can check out my books and social media at mindymcginnis dot com and make sure to visit the Writer Writer Pants on Fire blog for additional interviews, query critiques and more as well as full transcriptions of each podcast episode at WriterWriterPants on Fire.com. And don’t forget to check out the Writer, Writer, Pants on Fire Facebook page. Give me feedback, suggest topics you’d like to hear discussed, and let me know if there is someone you’d love to see as a guest.

Ad:       Whether you’ve written a novel, memoir, poetry, non-fiction, young adult, or children’s book, you need a website to promote your work of art. PubSite is here to make that easy. PubSite allows every author, regardless of budget, to have a great looking, professional website. This easy to use, DIY website builder was developed specifically for books and authors. Whether you’re an author of one book of fifty, PubSite gives you the tools to build, design, and update your website pain free. Build your website with a 14 day free trial, or hire PubSite to set up the website for you. Authors like Tom Clancy, Robin Cook, Janet Daily and hundreds more use PubSite. Visit PubSite.com to get started today. That’s PUB-SITE.com

Ad: Have you ever wondered where phrases like "jump the gun" or "love is blind" come from? Tune in to the Why Do We Say That Podcast and join a father and his teenage son as they look for the facts behind the phrases. Jump in for some good clean fun while learning more about our language and how we use it. New for season two play "What Word Am I" where contestants are given the dictionary definition of a word and they have to guess what it is. Check out the Why Do We Say That Podcast.

Mindy: We're here with Lynn Ng Quezon, author of Mattie and the Machine, which released in November of last year from Santa Monica Press. One of the things that is really interesting, and I'm sure that my audience is familiar with this by now, is that I started out my life attempting to become a serious writer on a messaging board called Agent Query Connect, which is now defunct. However, it was such a source of knowledge for me and also just comfort. And there were so many people there that I relied on, and I know that they also relied on the boards. And I've had many of them on the show, and you were one of them. So, if you could talk a little bit about what it was like for you as an emerging writer to have that as a resource and to have a community. And for this episode, I really wanna focus on community and support among writers, and also connectivity and networking.

Lynn: There are tons of script writers in LA. I was writing middle grade and young adults, and trying to find somebody who wrote that category was really difficult in person. So I went to the internet, and I actually cannot remember how I stumbled upon Agent Query Connect. I was doing a search. I think I saw on the boards a young adults middle grade group was starting up. So I basically just approached the group and I said, "Is it okay if I just sort of like, watch you guys?" You're doing exchanges online. You're swapping manuscripts. I wasn't sure if I was ready to jump in on that, because all of you guys, at least to me at the time, seemed like you knew what you were doing, and I learned so much from the group. I learned how to give and take feedback. Everybody is really terrific about it, and everybody brought different things to the table. But the thing is, is that we all wrote different genres - quite a bit of Sci-fi. I was writing historical. A couple of other people are writing fantasy. Basically how I learned how a healthy critique group functioned was off of this. I've always been grateful for that. More than half of the group at this point has been published. Which is really amazing, I think.

Mindy: Real quick, because I am confident many of our old AQC board members are present and listening to the episode, share your screen name, if you would, so that everyone recognizes you.

Lynn: Okay, my screen name is Sakura Eries, a modification of my fan fiction writer name. I remember you as BBC with the black cat avatar. It's a little bit funny calling you Mindy because I think of you as BBC.

Mindy: So many people still do. I personally identify an area of my life as BBC. Just for listeners that aren't familiar, my screen name at the time was big black cat 97. And everyone affectionately referred to me as BBC, and then I have Le Chat Noir as my avatar. Even now, I'll get emails every now and then from people that'll be like, "Hey, BBC. I was just wondering," and I'm like, "Oh, yeah!" And then I've actually had a couple of times moving through the publishing world, if AQC happens to come up, and I'll be like, "Oh yeah. I was a moderator there, and it was very important to me." And they'll be like, "Oh, what was your screen name?" And then I'll, "Oh, I was BBC." And they'll be like, "Wait!" I actually had a pretty major editor at a pretty large publishing house who, at the time, had just been an intern and was kinda lurking on the boards, that was like "wait a minute. That was you?" 

Going back to what you said about the proliferation of screenwriters where you were at the time and how that wasn't necessarily helpful to you - it is interesting to me. It is very specific, down to your age category and occasionally also the genre - although I can obviously swap manuscripts with my main critique partners at the beginning of my life as a writer who was also a critique partner, were RC Lewis, who writes strictly Sci-fi, and MarcyKate Connolly, who writes mostly fantasy, and I was writing post-apocalytpic dystopian that was very much realistic. There was no fantasy. There was no sci-fi. Yet, we were extremely efficient critique partners for each other. However, when it comes to age category, that I think you do need someone that is operating in the same arena as you because there are certain elements that are extremely important, and I can say as an editor, and I will have folks that are writing YA or even middle grade, and they will have a POV or chapters or even the entire book, is written from the perspective of an adult. No. No, that's not... That will not work. So, you do have to know the "oh no, no nos" are for that age category. And also just especially in the times that we're in now... Censorship being such a big issue. I just found out I've come under fire in another state here just this morning.

Lynn: Oh.

Mindy: Oh no, it's okay. It is to be expected, and I'm surprised it took this long.

Lynn: What's your state count?

Mindy: Missouri. Texas. Florida. Today, we added Pennsylvania. I'm sure that there are others that I just have not been brought to my attention yet. I've started to make it on to the lists. So it begins. I'm not saying that people should write in order to keep themselves safe from the censors, because also the censorship issue is something that we are talking about a lot inside of publishing. The average person, if they're not moving through the school system world at this point, probably don't know much about it. A new writer that isn't necessarily inside baseball might not be aware of some of the things that are going on. So, I do think it is important to be connecting with people inside of the age category that you're writing for, and if you can find someone within your genre as well, I think that's super important.

Lynn: I would definitely agree with that because when I moved out of LA and I moved up to the Bay Area, and I was connecting with the local writers here, my first group that I connected with... They were doing chapter book and picture book. I was the only YA person there. That was really awkward. They were very nice people, they were. Giving feedback was difficult 'cause I didn't read the age group. They didn't know how to give me feedback. That relationship lasted two months, but I need to find another group. I was fortunately able to find a local group that was able to join. We do mostly YA. They're great. What you said makes absolute sense because we all write different genres as well. One of them was doing horror. Another person was doing fantasy. Another person was doing magical realism, but we're all writing middle grade/YA. SO even though the genres are so different, we kinda know what the audience is. I don't have a teenager. I'm not a teacher. I don't have that experience. The people that are in my group, they have teenagers, one of them was a teacher, and another one... He works with children's theater. So we are able to exchange information that way, and at least I can sort of keep abreast what's going on. You probably, since you're still working at schools, you probably know a bit more than me.

Mindy: Well, one of the things I try and that I counsel other people that do write, young adult specifically, is not to worry too much about slang in particular or also whatever platform happens to be at the time. Because it'll date your book so seriously. So, for example, the very first novel that I ever wrote that was YA, I was in college. So we're talking late 90s. A major part of the plot unrolled over communications through AOL Instant Messenger. 10 years later - AIM doesn't even exist anymore, and nobody knows what it is. You know, Facebook was huge. Now it's not. Everybody was on Twitter. That's kind of fading. And the teenagers, they are on Instagram, and they are on TikTok. I learned very early on - don't be specific. Don't mention music. Don't mention a specific social media platform. Don't use specific slang. And traditional publishing is gonna take 18 months to two years for that book to make it into print anyway. And in two years, what you said in that book might be comical. That is a very specific facet of YA, and that is one of the reasons why, like you said, I do think it is important that we operate closely or within the arenas of people that are also writing something at least similar to what we are writing. Moving on then, I wanna talk about finding that group and the importance of the critique partner and tying that in with your own journey. So talk to us a little bit about Mattie and the Machine, and how you moved forward from AQC and into the realm of the published author.

Lynn: For Mattie and the Machine, I had queried at that point three manuscripts and they all got trunked. It's part of the journey of the writer, and you just sort of had to keep on going. What happened was I decided to try something completely different, and so I moved up to 19th century America. When I wrote my other manuscripts, it was because I really was in love of that ancient Greek era. But what happened was, was that I was flipping through this set of mini biographies about famous women, it's called Girls Who Rocked The World, and I happened across Margaret Knight's biography. I hadn't heard of her before. I fell in love with the character, but I knew nothing else about the era. And the thing about historical is that... And you know this, because you wrote a historical yourself, you have to get the set correct. I spent a lot of time trying to get the set correct. So, she was an inventor that was famous for two things. One is that she was a child inventor. And the second thing is that there was a lawsuit involving a machine she invented, but a man stole the design. And so she had to go and sue this guy in order to get the patent rights back. And so I saw that story and I was like, "Okay. I have to write the story." I went so far as to go to the National Archives on the other side of the country to get the lawsuit records. Dig them up. These things are like hand-written from 1870, and I transcribe them all. And then I wrote the whole thing out. I got the patent for the machine, and so I broke that all down. This is how this thing was built, how it functioned. 

The thing is, is that I have to re-mold this for a modern audience. There's things that I was trying to write on the page portraying her correctly as an inventor and about this whole lawsuit. Some of the texts I would lift directly from the deposition documents. This is what I put out in front of my group. And so what they really helped me to do, because I am an engineer and I have an engineer brain and I sort of look at things a certain way, they were able to sort of reel me back and go, "This part is okay, but you're writing a certain way and then you get to this point, and it's like you just jumped back two centuries." That's how my group really helped me. I spent two years researching it. Two years writing it, and I spent two years querying it. And to be quite honest, I didn't think it was gonna get picked up. When I was getting towards the end of the two years, I was like, "I'm gonna get up to 100 queries, and I'm gonna send out 100 of them. If I don't get anything after 100, then I'm just gonna end it." On Manuscript Wish List, that's where I found Santa Monica Press. They had an open call for submissions, and they were looking for young adult historical. I'll put it in and just see if they pick it up. And it got picked up. I was still sort of cautiously optimistic pretty much up until the ARCs got sent out.

Ad: For all my readers out there, RT Book Reviews is a great way to find new favorite books and authors. RT Book Reviews is one of the world's most popular independent book sites. From best-sellers to hidden gems, RT Book Reviews can help you discover your new favorite books and authors. Use their features such as "authors like" which feature 20 authors similar to whoever your favorite of author is. You can also search by books similar to some of your favorite genres, that will be sure to load up your TBR. Check out RT Book Reviews dot com to find your new favorite read.

Mindy: With historical, we tend to go really deep in the weeds and we wanna explain why this is the way it is. And we want our research to get on to the page, and that doesn't necessarily make for interesting reading.

Lynn: I will agree on that. I went a bit in that direction, and I needed my critique group to reel me back. And actually there was another scene where she accomplishes this first big goal, and so now she can move forward and my critique was like, "That's it? She's not going to have a celebration? She need to have celebration." Everybody was saying it. So the thing about critique groups is like if one person says it, out of a group of five, it's kinda like up to you to decide if you wanna take it or not. But if everybody's telling you that, then you really have to pay attention. So there is actually like...

Mindy: Absolutely.

Lynn: ... half a chapter in Mattie and the Machine that was not part of the original. I was not intending to put in there, but because my critique group was basically screaming at me, "You need to put this in there!" I put it in there, and it made it a better book.

Mindy: You need those critique partners to tell you where you're doing too much and where you are not doing enough. You can't see it to yourself. Tell me a little bit about how you feel now, because you had a quite a long journey. It was a lot of work for you. I was working for 10 years to get an agent, and I know that you had a similar timeline and similar struggles to me in terms of moving from being an aspiring writer to being a published author. So, how does it affect your process now? Are you continuing to write? Do you feel a lift of pressure or do you feel more?

Lynn: So I feel a bit more pressure because Santa Monica Press, my editor has been awesome. I feel so much gratitude for them for picking my book out of the slush pile. I mentioned before, I'm not that great with social media. Trying to figure out how all this works. Promoting a book now is difficult 'cause I just got on to Instagram. I looked at TikTok, and I sort of went away screaming. I don't know that I should admit that, but it's like trying to figure out how to give Mattie the best chance out there. So, I have my first school visit scheduled for next month. That's both exciting and terrifying. At the time that you were launching, the whole thing was like blog tours, stuff like that. I don't... Do people even do blogs anymore?

Mindy: Not really.

Lynn: All the stuff that I learned before about the time that you and MarcyKate were debuting. You're my first batch of people that I knew that were actually moving on so I was like, "Oh, this is what they're doing. I should keep track of it." It took me 10 years. And now I finally caught up with you, and now the landscape's changed. So, I'm grateful for you having me on this podcast. I really appreciate that. But yeah, I'm still trying to figure out how that part of the business works. It doesn't really affect the writing part because I'm still writing. That part I feel like I know pretty well, and at the time that Mattie and the Machine got picked up, I was like 75% of the way through another manuscript which is a completely different genre. So I'm just chugging along on that. That is sort of like a comforting space, 'cause I've been in it for 10 years. I know that part. Being motivated to write is not that difficult. We'd exchange a couple of emails about school visits. Because you've worked in a school environment, maybe it's not quite as terrifying for you. I went to school in California in the Bay Area, and we never had authors visits at my school. I don't even have that to fall back on. I don't know what they're supposed to be like.

Mindy: Yeah, well. I mean, I can tell you... So on the social media front, I've said multiple times on this podcast. I'm gonna say it again. I don't think it sells books. It connects you to your readers, and it can help people aware of you as a human being and maybe aware of your book as well. But I don't think it matters, if I'm gonna be totally honest with you. I think it's a nice to have it because people will reach out to me. People that have read my books will send me a message on Instagram or they'll DM me, usually Instagram. I answer everybody. It's like I will absolutely have a conversation with anyone. So, that is how I use social media these days... Is more of connectivity. It's not gonna sell books. If you happen to go viral for whatever reason, and usually that's gonna be a TikTok, then good for you. But the truth is, I'm not even present on TikTok. I have an account. I've made three or four reels. I'm not gonna put myself into it. I don't care enough, and it shows if you don't care. I've absenteed myself from that platform. If other people wanna make TikToks about me, cool. That would be super helpful. Please do it.

But when it comes to school visits... Yeah, high school's hard. High school's hard when you're in it, and it's really hard to walk back as an adult. And if you have any trauma from high school, it will hit you in the face again. Working in a high school for 14 years was the most beneficial thing to my writing career. Understanding teens today. Being connected with them. How they think and feel and move through the world today, which is completely different from how I moved through the world in the 90s. But also, people are still people. Teenagers are still teenagers, and they wanna have fun. They wanna laugh. They don't wanna be condescended to, and they don't want to feel like you are imparting a lesson. They don't wanna feel like you are making a point and teaching them something. My most successful school visits are one where I just go in. I talk about my book, but usually in terms of... I'm not trying to sell them my book. I talk about whatever the book is about. With Heroine, I talk about where I got the idea for the book, and then I talk about my research a little bit. And I talk about the opioid epidemic. I just talk around it, and I get them interested in the idea 'cause they don't... They know when they're being marketed too. That's what I do. Man, I love doing it. I miss being with the kids. I miss being in front of the kids. I love interacting with them. So man, I love school visits. I'd do one every day. I know that they're scary, and I have the benefit of 14 years of being in front of them, being ready for their comebacks, and being ready... 'cause some of them are gonna give a shit and it's like... I got good, as a librarian and then as a sub, at fending them off and coming back at them in a way that is appropriate and also respectful towards them. But just like a little bit of back and forth, and then they're like, "Oh, okay. You're cool." I mean, it's a tight rope. It's a tight rope. Last thing, we just talked about social media. So I know that you are putting yourself out there so that listeners can find you and follow you there. Why don't you let people know where they can find you online and where they can find Mattie and the Machine.

Lynn: You can find me online at Instagram, ngquezon, N-G-Q-U-E-Z-O-N. My author website is at NgQuezon dot wordpress dot com. So that's N-G-Q-U-E-Z-O-N dot wordpress dot com. And if you go over there, you can find information about where to find the book, and also there's reader's resources. So stuff about Margaret Knight. I did all that research. So for anybody who is interested in geeking out about those particular details about 19th century women or Margaret Knight, the inventor... There's some drawings. Just in case somebody really wants to know have all these parts work. Dumped them into a Reader's Guide, and so that's something that you can also download from my website. And then in terms of where Mattie and the Machine is available, you can find it at Amazon, Barnes and Noble, IndieBound... Basically, if you wanna find all the other places, you can also look it up on my website.

Mindy:     Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.