Writing For Different Age Groups with Kathryn Holmes

Mindy:   Welcome to Writer Writer Pants on Fire, where authors talk about things that never happened to people who don't exist. We also cover craft, the agent hunt, query trenches, publishing, industry, marketing and more. I'm your host, Mindy McGinnis. You can check out my books and social media at mindymcginnis dot com and make sure to visit the Writer Writer Pants on Fire blog for additional interviews, query critiques and more as well as full transcriptions of each podcast episode at WriterWriterPants on Fire.com. And don’t forget to check out the Writer, Writer, Pants on Fire Facebook page. Give me feedback, suggest topics you’d like to hear discussed, and let me know if there is someone you’d love to see as a guest.

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Mindy: We're here with Kathryn Holmes who has a lot of experience across different areas of the publishing world including different genres, age groups, as well as co-authoring, and soloing. So Katherine is going to talk to us about all kinds of different stuff, but the first thing that I wanna jump into is talking about writing across age groups, because specifically with what you write in between - which is YA and middle grade - if you are a writer, you're aware that those differences are pretty vast, but at the same time, as a reader, it might feel more subtle. So if you could talk a little bit about the writing differences between YA, middle grade, and then, of course, chapter books.

Kathryn: I started out in YA and published two young adult novels in 2015 and 2016, and at that time, I thought I was a YA writer. And then unfortunately, I couldn't sell another YA novel - which happens to a lot of us for various reasons. And so I was kind of throwing some things at the wall trying different things. My agent encouraged me to try different things, and one of the things that she threw my way was an audition for a chapter book IP - a write for hire project. And I had never written for this age group. So chapter books are like six to nine-year-olds, first to third grade, maybe fourth grade, and I never tried it. But I didn't have anything else on my docket at the time, so I gave it a try, and I didn't get that job. But I really liked it. I really liked trying to get into the head of a first and second grade audience. So I started working on my own, and that's what eventually came out was my Class Critters series, and there's three books of those out. And they're about the second grade classroom where every kid turns into an animal for a day.

The thing that I found about writing for that age group is, obviously the language is a little less sophisticated than it is in YA, and for me, I often found that in my first drafts, I would use language that was too sophisticated. And then as I went through the editorial process, a lot of times, both myself and then my editor would be like, we can say this in a more simple, straightforward way. Let's just say it. But then also just thinking about the concerns of a second grade character, a seven-year-old, versus the concerns of a teenager. For some reason, I really didn't have a lot of trouble getting into the head of the second graders. Like, thinking about the things they are worried about... Their friend dynamics, pleasing the authority figures in their life - their teachers and their parents - wanting to succeed and wanting to fit in in their classroom, and wanting to have fun. I feel like there were two kind of changes I had to make. I had to really think about the language and the vocabulary that I was using, and then getting into their heads. Now, it helps that I have a five-year-old. So I spend a lot of time at the playground. I found myself really observing the young elementary schoolers as I was working on these and just watching them interact. What are the things that are causing conflict between them? Or what are the ways that they resolve those conflicts?

Mindy: I have never attempted to write for a younger age group. I have written YA, and that is what I am published under. I have certainly considered writing adult, and I have a few manuscripts that are just like under the bed for adult. But I have never considered going lower simply because, it's not that it doesn't interest me, but I do enjoy a little more complicated vocabulary. My humor is a little dark for one thing, but it's also very, very subtle. And I don't know if the things that I think are funny or the way that I present things would ever work in middle grade or in a chapter book. So I do know that the way to a child's heart is fart jokes. So it's like...

Kathryn: The thing about my series is that every book is told from the point of view of a different kid. It's two girls and one boy, so far, and the boy book is obviously kind of sillier and jokier. So he turns into a dog, and there is a moment where I had him figure out how he was going to pee because what would a seven-year-old boy want to do when he turns into a dog? Left his leg and pee on a bush. The two girl books are a little different. And one thing that I found though, talking about different age groups, is that the things that I'm interested in I think remain the same no matter what age I'm writing for. I'm interested in characters figuring out how they fit in - whether that's fitting into their friend group, or their family unit, or expectations that people have of them. The dynamics of feeling shy and wanting to put yourself out there versus the kids who are really obviously able to put themselves out there, and then what happens when they have a moment of crisis? I feel like I'm constantly coming back to the same emotional themes. It just is bringing them to different age groups.

Mindy: Feelings are universal, and that is something that we tend to forget. And we tend to believe that we're a little bit more sophisticated as we get older, and while some of the thought processes might be the core, the base, the emotions, and the experiences, do tend to be essentially the same. You're talking about fitting in. The worst thing that can happen to a human being is rejection or exile. Those feelings and those themes, they really do continue through onto adulthood. It's just that maybe in adulthood we're worried about divorce. Whereas in kindergarten, we're just like, I really hope they let me sit with them at lunch.

Kathryn: So my second YA novel, How It Feels to Fly, is about a girl who has anxiety and body image issues, and she has a negative voice in her head. And she kind of has to figure out as a teenager how to fight back against that voice that's cutting her down in her head. And I actually came back to that in the third Class Critters book but with a seven-year-old who gets a negative voice in her head telling her that she's not gonna be able to do this thing that she wants to do, and that she's not good enough. So like you said, it's a universal experience and maybe the sophistication of how you talk about it is different, but it's certainly not a problem that is specific to one age group or one demographic. So yeah, it was really fun to dive back into that same issue, but think about it from how would you counsel a second grader through this situation.

Mindy: So talk to me about the writing and production schedule when we're talking about chapter books, because in the YA world, generally, you want to be producing a book a year. And I believe the same is true of middle grade. So when you're producing chapter books, which are of course shorter and thinner, what is that like in terms of your production schedule?

Kathryn: All three of the chapter books in my series came out in a single calendar year. I was writing them with about six-month turnaround. You know, starting to draft it, to getting it to copy edit. Turn around is definitely a lot tighter, but it also helped me really stay in the world and stay in the voice, 'cause I wasn't working on a ton of things in between. I was really kind of committed to those three books for that year and a half of time. So it actually didn't feel that tight of a timeline because I could write a first draft of it in a couple of weeks easily, and then take the time to revise it and get it to my editor.

Mindy: And what's the typical word count length on those?

Kathryn: Mine are about 10 or 11,000 words. They can go as low as five or six, and those tend to be for maybe early readers, like first graders and second graders. And then up to 10 or 11,000, which is kind of the third or fourth grade. They're for newly independent readers. So they're not for really starting to read, because they do have a little bit more sophisticated language than that. But they're for the kids who are independently reading, and so now they're ready to kind of try a slightly longer book format for them.

Mindy: Same question, kind of in the different arena - talking about jumping between those age categories, and obviously, when you're writing a book a year for YA and they are longer, your advance is going to be a little larger. When you're talking about writing three books a year, when you're writing chapter books, what is your payment like?

Kathryn: I was offered $30,000 for the three books. So 10k a book. And it is my understanding that that is a pretty good pay rate for chapter books. I haven't spoken to a ton of other authors about what they have gotten, but it is my understanding that that is a good advance. Honestly, when you break that down, that is a better per word rate than I received for my YA novels.

Mindy: Yeah.

Kathryn: If you think about the amount of work that you're doing. So I was quite happy with that. Like other book deals, I got the 50% of the total upfront, and then the remaining 50% with each book when I turned that in, 15 up front, and then five and five and five with each book when I turned it in. It's not enough to live on, but comparatively for the amount of actual words that I'm producing, I've found that writing shorter books pays a little bit better.

Mindy: You just said... You're so right, you're writing income not necessarily being enough to live on. I think I said it before on this podcast, but I'll say it again, only about 1% of published writers actually live off of their writing income. Very, very many of us are either working part-time, full-time jobs, we have spouses that supports ways, whether it's insurance and retirement and all of those things, 'cause we don't have that, but also side gigs. So you also, much like myself, operate in the freelance world with writing-related gigs. You have experience with journalism, ghost writing, copy editing. So talk to me about how you get yourself established in those side gigs and also what that is like in terms of that freelance life.

Kathryn: My first job out of college was as a magazine editor at a group of dance magazines. I was and am a dancer as well as a writer, and I did that for a couple of years. And then decided I wanted to go to grad school for fiction and get back into fiction writing, which I had left behind. But basically, when I left that job, I kept accepting journalism freelance assignments from them, and I am still doing that 15 years later - kind of a piecemeal article by article, a couple hundred dollars here, a couple of hundred dollars there - but I enjoy doing it, and I have been doing it for long enough that I'm really immersed in that world. So that's one of my side gigs is writing magazine articles about dance.

I've done freelance copy editing. I've done ghostwriting. For that, I had created a Reedsy profile. I'm sure some of your other guests have talked about Reedsy, the online marketplace where you can advertise your writing and editing services. I have worked with self-published authors and helped them improve their drafts before publication, and got that through Reedsy. I've done marketing copywriting. I, basically a few years ago, decided if someone will pay me to do something related to words, I will probably do it as long as it does not keep me entirely from doing my own writing. You have to earn money, but you don't wanna take on too many extra gigs that you can't actually do the thing that you want to be doing, or the reason that you're doing it all. I should also state that I am very lucky to have a spouse in a full-time tech job, so I do not have to worry about insurance. I have a lean month or a lean year, let's say. Last year I had a lean year. Luckily, I have a spouse who has a full-time steady job, and so I am able to kinda cobble together the freelance lifestyle.

Mindy: It is rough. I also freelance. I do not have a spouse, so I don't have insurance or retirement or anything like that. I obviously release a YA novel once a year, and that is the majority of my income, but I also write underneath a pen name. I do offer editorial services, both under my own shingle, and then also I do operate under a different name in the non-fiction world for people with their book proposals. And of course, I also have this blog and podcast, and I do co-authoring with some friends. Right, you do have to say, "Yes, I need these side gigs in order to keep my head above water, but I also have to be careful that I am not interfering with my main bread and butter - which is my fiction."

Kathryn: Specifically when I was doing the marketing copywriting job, I had an hourly requirement per week. So at least I knew I had a baseline of money that was coming in, unlike articles, which are more kind of here and there. Money comes in as it comes in the same way as published books. All of my creative brain time was going toward this marketing job, and eventually I was like, "I'm not doing the writing that I need to be doing. I'm just writing marketing copy." I had to let go of that, and I need to find a way to bring in enough income to make that happen. But also I'm a parent and child care man costs... I have to say when my daughter was little, I was not earning enough really to justify additional child care. There's that balance also of like how many hours per week can I get someone to watch my kids so that I can write on the hope of one day earning money? Such a juggling act.

Mindy: Yeah. It is hard, and it's something that I struggle with as well. You only have a finite amount of brain power, energy, and time that can be directed towards things, and some of the work that I do is a slug. I would never claim that I absolutely enjoy every minute of everything that I do. I do have the different wheel houses where I find personally that drafting creatively and writing from scratch and creating my own stuff, that drains me pretty quickly. I can and I have spent hours in front of the laptop just grinding and getting a first draft out, but I don't prefer to work that way. I would rather write a thousand words a day, and I can do that fairly quickly. And then I've got the rest of the day to do the work that I might be a little less excited about. But it is nice to switch gears and jump into my editorial brain and just be looking at someone else's work, and I'm not producing content, I'm helping someone polish their own or improve their own. I switch those gears and I start using those different skills that I have, and it is actually a relief to change over.

Kathryn: One of the nice things about the freelance life, about fiction writing not being my only job in general, is it's nice to switch gears. I try to do my fiction first if I can, and it sounds like maybe you do too, to get that kind of on the page. Get that checked off the list. And some days I do not wanna stop, but I have to get to another deadline. But then I find that I'm usually grateful for that because the next morning when I open up my own document, I'm just ready. I've missed it. I've been thinking about it. I'm ready to dive in. If I didn't have other things to do, I don't know if I would always be quite as chomping at the bit to get to my own writing as well.

Mindy: I think that's very true. You get a little bit of fatigue, I believe, creative fatigue when you are pulling everything out of the ether and you're just creating a world on your own. It's a lot of work, and I find it to be mentally taxing. I can do it for hours, if I need to. I don't think it's the best way to operate, and I do find myself scraping the bottom of barrel when it comes to pacing and plot and what happens next, and even dialogue. When I'm first jumping in, I'm fresh, and for me, it's just like a workout. It's like when I first start, it seems hard. I'm fresh, but it's hard. And then once I get warmed up, I'm moving. And then at the end, I'm like, "Okay, I don't have anything else left." Like I have given it my all for this half an hour, an hour, and I can feel it almost physically taxing me when I'm writing. I know when it's time to quit because I am no longer producing my best stuff.

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Mindy: So talk to me about submission, the submission world, and submissions slumps, because so many of the listeners I know are still struggling. They're still in the query trenches or out on submission, and that is a long lonely journey. It is something that can take the heart out of you pretty quickly, and I know it's something that you have experience with.

Kathryn: I am one of those where my debut actually moved really quickly through the process. It wasn't the first book I ever wrote. It was the second, but I landed the first agent who read the manuscript and she had minimal critiques for it. It went out on submission. The first editor who read it really liked it and ended up offering on it. And so it felt very smooth and very straight forward, and I was like, "I have arrived." They bought my option book without too much fuss, and so I had one, two, here we go. And I think it's pretty easy to feel in that instance that, okay, the hardest part is done and, spoiler alert, the hardest part was not done. Unfortunately, my second book underperformed as many books do. 'Cause it's so hard to know what the expectations are and what kind of benchmark you're trying to meet, and trends come and go. And my books were contemporary, my young adult novels, and by the time my second one came out that tread was kind of on the ebb. So that book didn't do very well, and then I didn't have numbers. And so then my third book, that option book was passed on. And at the time I thought, "Okay, I just gotta work on something new." I went on submission five times over the course of about three and a half years between my second YA novel and selling my chapter books. I wrote three different books, could not break through, could not sell them. I wrote another young adult novel from scratch, and then I wrote a middle grade novel. Took it back to the drawing board again and re-wrote it from scratch, and it still didn't sell. By which point, I have put many years of my life into this book and I'm like, "Okay. Maybe I just need to take a step back and let this one go." 

I like to talk to people about the submission slump because it feels really, really terrible when you're in it. When you're like, maybe the books I've already published are the last ones that I'm ever going to publish. And it's really hard some days to just keep working and to keep sitting down at your computer when you no longer believe that maybe anything is going to come of it. And what really saved me was this transition into chapter books because it was starting something entirely new. Exploring a new age group. It almost felt like play again, in a way that writing hadn't felt like play in a really long time, and it had felt so fraught. Like if I don't sell this, my career is over, and then I didn't sell it. And then I'm like, ugh, how do I write another thing? And if I don't sell that my career is over. And so going into the chapter book world, it felt like play. And I spent a while just playing with those ideas and kind of refining it, and it felt really exciting to be trying something new and getting feedback on it and making it better. And knowing also that my YA track record wouldn't matter as much when going out with a new age group. I like to talk to people about that because I've been there and I did get through to the other side, but also the importance of finding the joy in it again, in whatever route that takes for you. The importance of finding play and a sense where it's not... Where every word doesn't feel like you're dragging it out of yourself because it matters so very much. But maybe you can just play around with something. Maybe you can try something new. Maybe you can find a way to explore in a way you haven't explored before, and maybe that will be enough to kind of find you through the other side, the j.

Mindy: The joy can get zapped from you pretty quickly when you are now writing and being a creator for a living. That is something that I found pretty early on, because at this point, the only book that I ever had written before it sold, you have to have a book that's finished and when you're writing it, you really are doing it for yourself. You have goals. You have things that you want to accomplish with it, but you're just writing your book. That is very freeing.

So I've been publishing for 10 years now. I think I have 12 books out, and so 11 of those I sold on spec. I sold them by writing the synopsis and saying, "This is what the book will be." And the publishers were like, "Yes. We'll buy that." So then you're locked in and you're writing this book, and this is your bread and butter. This is how you make a living. And while I love having the security of knowing that the book is already sold, it does take away some of that just inherent joy of writing the book for yourself. Writing it for the just pleasure of discovering what happens. I am a pantser, so for me, I am just kind of making things up as I got most of the time. Even though I do present a synopsis, it is pretty loose, and I sell it that way purposely. So I'm not married to anything. That little bit of discovery kind of can get taken away from you when you are not writing outside of contract. I do think that when you're writing with the concern of my career, when you're writing with a concern of my finances, it can kind of rob you of some of that joy.

Kathryn: Then it feels like work. It always feels like work, 'cause it is work, but when it just feels like a slog, that's just such not a creative space.

Mindy: It's not. It's a pressurized space, and it's an economical space, and it's a worrying space. And none of those things are helpful to creativity, I don't think. It's definitely a first world problem to say that now I have to write to contract. It does take away some of that fun which is one of the reasons why I started writing under a pen name and co-authoring with friends and just writing some things that are just for fun. And that are vaguely silly, and I can crack out 2000 words in, an hour, hour and a half, and just have a good time with it. My name isn't attached to it. It's indie publishing. If we do well, that's great for us. If we don't do well, we don't have a P&L sheet. It is very freeing to not have to worry about this in terms of how does this novel affect my career?

Kathryn: So my book that's coming out in 2024, the co-authored book, actually began as that fun side project. I am writing this book with MarcyKate Connolly, who has published many middle grade novels. It will be my middle grade debut, officially. I approached her about co-writing this book in 2018. So this was before I had sold Class Critters. This is when I'm in the depths of my slump, but I had an idea to do a middle school X-Files with two girls researching crop circles for a science fair project.

Mindy: Nice.

Kathryn: And I wanted to co-write it 'cause I wanted to go back and forth between the Mulder kid and the Scully kid. So we have our true believer in paranormal phenomena and we have our science-minded skeptic who just wants to win the science fair. And I approached MarcyKate about joining me. We both were new moms at the time. She was juggling many other contracted projects. I was still trying desperately to get one of my other books that was on submission sold. So we started working on it very slowly and kind of in between other things and throwing ideas back and forth and chapters back and forth. And it was always that breath of fresh air. It was always that joy to come back to in between other things, and it always felt hopeful and exciting and fun. Obviously, I'm super, super excited that it is actually going to be published. But that book has brought me so much joy for so many years at this point that it just makes me smile that it exists and that I got to write with a friend and that in between other things, I always had that to come back to.

Mindy: Absolutely, and one of the beautiful things about co-writing is that you walk away from the book and then when you come back, it got longer and you didn't do anything.

Kathryn: Yes. You leave a chapter with a cliffhanger and then the next time you find out how it continues.

Mindy: Yeah, it's lovely. I love co-authoring. I get a lot of questions about co-authoring because some people are very curious about that process and how you give up some of the creative control. I had never done it before, and it was something that was new to me when my friends approached me and asked me if I wanted to be involved. And I was a little bit worried because I can have some control issues just like in life as a human. But when it's a shared concept, because what I do under my pen name with my friends is not... Someone comes forward with an idea and then we all work on it. It's all three of us working together to come up with an idea. I think if I had my own original idea and I needed support in some way... Let's say, I had an idea and it wasn't something that I could pull off alone because one of the POVs is so far outside of my experience, or because there would be so much research involved that it might not actually be possible for me to execute it well... In that case? Yes. I think it is a lot easier to share your creative space and to share your world and your ideas. I have not yet had an original idea that I invite someone else into. 

I have had other people do that for me and ask me to come on and help them with certain projects, and I have really enjoyed it. I do love the collaborative aspect. The key for me, I have found, with my co-writing partners, there's multiple of them, is that you can't be precious about your words. You can't be convinced that the way that you did it is the right way, and there isn't another way. Most of my writing co-authoring happens with two other friends and we write over each other. We don't have POVs that we each take a POV and write that person. We each have our own strengths, but someone will write a chapter and then the next person goes over that, makes some changes, some fixes, and then writes further. And then the third person comes in, goes over what the other two of us have dabbled in. They make some changes. They go over what I wrote and we're always... All of our fingers are in everything. So I have friends in real life that have read some of the stuff that's written under my pen name, which I don't share it generally. There are some people that know and they'll read something and they'll think it's really funny, or they'll really like a certain scene, and they'll text me or email me. And they'll be like, "Oh my gosh. This scene where this happened, I know that you wrote that. There's no doubt in my mind that you wrote this piece of dialogue." I'll look at it, and I'll be like, "I don't know if I did or not." I can't even remember because all three of us are so involved in every aspect of the text. So how do you and MarcyKate approach it? Do you have split POVs where one of you writes each character or do you both have your fingers in each of them?

Kathryn: We each took one character. So MarcyKate writes the Mulder girl, the believer in paranormal phenomena, and I write the Scully girl. And at the beginning, we really were just going back and forth from chapter to chapter. We came up with a general outline - a beat sheet. We had some long brainstorming calls, and then we just kind of tossed it back and forth to one another. And we only really dipped into the other's chapters, either when she would write a line of dialogue for my character that I'd be like, "Eh, that doesn't sound like her," or vice versa. And then through the editorial process, it got more and more merged because we were really conscious of wanting the two girls to have distinct voices. Because if you're going to alternate chapters, they have to have distinct voices.

Through the editorial process and the longer we worked with each other, the more confident and comfortable we both got dipping in and out of each other's chapters and really making notes. We use Track Changes and comments a lot. What would you think about changing this to this? Or do we really need this paragraph? We just turned in the book to copy edits, and so we are just beginning to draft out our proposal in some early chapters for what we hope will be the second book in the series, 'cause we envision our two girls investigating a lot of paranormal phenomena. Now, I'm finding that even though we're still alternating, we're already a lot more comfortable going into each other's chapters then we were when we started book one. We're starting at a slightly ahead of the curve place as compared to when we were starting to draft the first book. Which is good because hopefully the second book won't take five years to draft.

Mindy: Yeah, you learn those skills. You learn how to work together, and it changes according to your writing partners as well. So I have another person that I write with that hopefully we'll be able to bring our stuff into the published world at some point, and we write adult stuff together. And he writes the male character, and I write female character. And we don't cross over, and we don't intercede with each other's chapters. So it can change according to who you're working with.

Kathryn: And you have to get to know the person. I knew MarcyKate socially because we debuted in the same year, and I knew we got along. And I knew I liked her writing, and she liked my writing. But working together is an experiment and you figure it out a little bit as you go.

Mindy: Last thing, why don't you let listeners know where they can find your books and where they can find you online.

Kathryn: So my website is Kathryn Holmes dot com. K-A-T-H-R-Y-N H-O-L-M-E-S dot com. And I'm most active on Instagram. It's Kathryn underscore Holmes. It's the same on Twitter and yeah, my next book will be The Thirteenth Circle with MarcyKate Connolly.

Mindy:     Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.

Indie Publishing Success with Alex Lidell

Mindy: We're here with Alex Lidell, who was a YA author that also debuted with me in 2013. So we have been at this for almost a decade now. So Alex had a very interesting career in that she first came into publishing after winning an Amazon novel contest. So if you could talk about that for a second, I think that's really interesting.

Alex: So at the time, Amazon had partnered with Penguin for a few years to run a breakout novel contest. Everyone writes a manuscript. Submits it. It goes through levels of judging - starting from their Amazon reviewers going all the way up to celebrity judges. So my manuscript got into the finals there. One of the three celebrity judges was Sarah Dessen. She actually is the reason that my agent contacted me at the time. I ended up being a finalist, but I did not win the entire thing. The winner got a publishing contract with Penguin. However, in the process, like I said, Sarah Desson was one of the judges, and she recommended me to her agent. So I was agented at that point by Leigh Feldman, and about within 48 hours we had pretty much an equivalent contract with Penguin. That was the debut into the traditional world for me with a young adult, and like you said, that's how we met - the lucky 13s in the class of 2013 young adults. A few years after that, I switched tracks. I completely left not only traditional publishing, but I left the young adult world and I switched over to indie romance - which is a complete turnaround for me, but very smart business decision. It was great to work with Penguin, and I learned a ton with them. But from a business perspective, indie romance was just a game changer for me there.

Mindy: That's one of the reasons why I wanted to have you on as a guest because I think your story illustrates that there are, first of all, so many avenues to breaking into publishing, but then also you don't have to remain on the course that you're on. You can change tracks and even find more success by moving away from the traditional world. So you have had quite a bit of success in indie publishing and as you said, specifically in romance. I know that marketing and promotion and publicity is all very different when you are an indie, but even the approach that you take to your writing.

Alex: To understand the differences where you're coming from, you have to look at how the books are being sold. In the traditional world, primary ways people are going to buy your books is going to be by the publisher going to their major sellers, let's say Barnes and Nobles, and there's going to be a representative who's going to talk up your book and is going to say, "Hey guys, you know, this is a great book that you should buy." In the romance world and in the indie world, you are going directly to a consumer. The physical books become more of a collectible. The vast majority of my readers are going to be in the ebook format, and they're going to buy the physical book if they really like the ebook just because they want to have something on their shelf. Understanding the other difference is a lot of the romance readers are going to be whale readers. I have people who will read a book a day. So they are consuming things at a much faster pace. What I need to do is I need to look at what kind of journey, especially with romance, what kind of journey are those people looking to be taking on? And I need to be very respectful, especially in romance, where people are in essence inviting me into their fantasies, right? Romance is a fantasy escape. Romance is primarily an emotional journey your readers are trusting you with and it's a vulnerable journey for them. What kind of journey are your readers looking for? And you need to do a lot of research in terms of what is that journey and then how to communicate that - not just how to write that journey but how to communicate that your book is about that journey to the readers.

Now again, that's very different from traditional publishing where all that is taken care of by some completely different department. They bought your book because the type of journey you're telling is the one they want. They have an editor who's going to make sure you stick to the type of story that they want to be telling. There is a marketing and a cover design department that's going to decide what book is going to sell best to who. To the Barnes and Noble's buyers who are looking at, oftentimes, third party purchasers, right? Whereas in the indie world, you have to look at what is currently signaling to them about a certain type of journey because it is very important to match the right book with the right romance reader and the right romance reader at the time. There's a lot of research into that and that is a very shifting market. It moves a lot faster. In the traditional world, the books had to be ready a year before they ever went out. In the indie world, I don't know that the cover that's good now is going to be a sellable cover in a year. Things are going to change. Algorithms are going to change. The signals are going to change. And what I mean by signal is if I want to signal to the reader that I have a spicy or a steamy book. For that do I need to have a cover with two people who are all over each other and a bodice ripper cover or a symbol cover? Well, both of those have been true throughout. TikToks wanted to put up covers. Suddenly discrete covers became a much more sellable aspect, and the readers learned that their symbol cover oftentimes refers to steamier content. So previously that signal might have been a bodice ripper. Currently, that signal becomes more of a symbol cover - especially with Amazon changing what they allow and what they allow you to advertise. Bodice ripper you're not going to be able to advertise a lot of times in Facebook and Amazon because they're going to consider that sexual content. Previously, you could advertise it. Now you couldn't. You got to switch the cover. How do you signal to the readers what it is? And there is almost an understanding between readers and writers about what symbols are going to imply what type of content.

Mindy: First of all, it sounds like a lot of work obviously. There's so many moving parts. Everything is so fluid, and you have to be nimble. You've got to be on your toes. You've got to be ready to fluctuate with the market. But I also think that it opens up a lot of avenues for you because in the traditional world, as you know, you've kind of got a window to do well with a single title. And that window is typically six weeks of your release, and if you haven't had a major impact at least the first three or four months of your book releasing then you're just going to be coasting on whatever little sales you can pick up from there. Barring of course winning any major awards or ending up on large lists, you have a small amount of time to really maximize your success for an individual title. One of the things I really enjoy about indie is that if you have written something... For whatever reason you were a little bit behind the times and the trend comes back, or you are ahead and something that you wrote a year ago suddenly is hitting again or for the first time, you can recover and you can use those phrases, whatever they are for the moment - whether it's midlife magic or second chance at romance whatever it is that's happening right now - you can repurpose something that you already released. And it might do better if you're just changing categories and like you said signaling to the reader through your cover and through the phrasing that you use to promote it - "this is what you want."

Alex: Absolutely. So for example I have a book where they're both gorgeous vampires and gorgeous fae wolf shifters, right? If vampires are hot, I could re-cover to make this book about "you've got gorgeous vampires." And if there's a different preference on the market, I could take the exact same book and re-cover it more towards wolves and say, "hey gorgeous wolf shifters." And both of those are equally true about the book, but I can recover and rephrase the blurb to emphasize whatever part is currently more on the market. So, in traditional you don't get to relaunch whereas in indie that is absolutely a tool.

Mindy: And I do have a question on that end. If you do re-title/recover things like that, is there a way that you signal to readers that this is a book that has formally been released. So if someone who likes, let's say, both vampires and werewolves and they originally bought your book when it was marketed as a vampire novel and then you're re-releasing kind of pushing the werewolf - is there a way for you to indicate to them that this is a previously released title so they don't end up buying something that they already own and then possibly being frustrated by that?

Alex: Yes. The subtle way of signaling that is called saying it absolutely outright at the bottom of the blurb. This book was previously released as... Also, if on Amazon when we're talking about re-release there are two different ways of doing it. One is you delete all previous existence of the book. Publish it as if it was a brand new book, obviously adding that statement there. That also deletes all the previous reviews and all the social proof. However, the other thing you could do is just re-cover/re-title but keep the same book so you're just updating the book, and on Amazon it will actually tell the customer that they have previously purchased this title.

Mindy: There's that little banner that says you purchased this on and it shows you the date.

Alex: Correct and for ebooks they're not going to let them buy the same ebook twice even though it has a different cover now.

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Mindy: So when we're talking about covers, we talk about re-covering and relaunching and all of those things, but the cover is such a key component in either world, whether you're trad or indie. But in the indie world, specifically, the onus is on you. You have to make the decision about who you're going to hire, and you have to be able to distinguish what kind of style you want and know what's in right now. So talk to me a little bit about that process as an indie author - that very key component of your cover and how you go about that process of getting your cover.

Alex: It is very important to first acknowledge that there are different indie writing journeys and there are people who are writing a book of their heart or a book that is really emotionally important to them. And they were going to write this book this way even if somebody told them "hey, this book is never going to be a best seller," and they're going to write that book anyway versus people who are saying "hey, if I had a crystal ball and I knew that this book was not going to be a big hit then I would never write this book." Both of those are very valid and very good journeys, but I need to separate that because when we're talking about covers it can be equally an emotional decision and a business decision. One thing that people run into is... Do I need to like the cover? Does the cover need to truly represent my vision of what's in the book? If this is a book of your heart, then it might be very important to you that the cover is true to your vision of that book. The other is the purely business approach. In which case, I would look at my comp titles and that are selling very well currently, and I would line up all those comp titles and I would say "all right what is the current style of those covers?" Are they simple covers? Are they man chest covers? Are they girl in a poofy dress covers? And how do I create that look and feel? And then you're looking at the designers that are going to be able to create that look and feel for you.

Mindy: And how do you go about finding those designers? Do you have a lot of word of mouth where you're talking to other authors about who they use?

Alex: That's a very very good question. One thing to remember, in the indie world, sometimes somebody being really expensive means they're really good and sometimes it just means they're really expensive. There are a few different approaches. Established known companies or designers that are spread by word of mouth. So you look at a book that's like yours that is selling very well and you look at who that designer was. It's a good idea to contact the author and say, "hey, what was it like working with the designers?" Some people are extremely talented on the artistic side. They may not be quite so responsible on the business side. Give a shout out to Deranged Doctor Designs which is a very professional group that I've worked with for a lot of my covers. You can book with them. You have to keep in mind that a lot of designers will book very far in advance. If you know you have a series of books coming out, while you're writing get that spot with the designer secured way ahead of time because you may need that six months, eight months lead time to get onto their schedule. 

Now other approach which people are using more and more now - designers will put pre-made covers. So you look through the pre-made covers and you find the look and feel of the cover that you like. In the indie world we'll do a series versus single books. Chances are you're going to need multiple covers for your series. So you look at the pre-made covers, and you find what matches what you're looking for. And then you contact the designer and you say "look, I want this pre-made cover but then I'm going to need three more custom covers that are continuation of this pre-made." Again, the advantage is you get to see the outcome before you are making a purchase. You're not waiting eight months to get your first cover. It's a lot less emotionally taxing than coming up with your own idea. Again, this is a lot more on the business side where I need a cover that's currently matching the trends versus I need something that's really really speaking to exactly what I want. Chances that there will be a pre-made out there that's exactly matching your characters is difficult. So we talked about contracting the designer by finding a book that you like and vetting the designer and then talking to them about making customs. Getting on their list. Looking at pre-made covers, and finding a pre-made cover that speaks to you and matches the market and then talking to the designer about making additional covers like that. 

Then you will hear about people who are doing truly custom covers. They may be paying for photo shoots because they want the covers to be specific to them and they don't want to be using stock images. So they don't want the dress, the girl, the head that appears on their cover to be appearing on anybody else's. They're doing totally custom covers. Or they may be doing painted covers, and they're hiring artists to paint a cover for them. They're either doing it for their brand where they want to be truly truly unique, and they're finding that this is what their readers expect. They're maybe doing it for emotional reasons because they really want it to represent exactly what is in the book. So you may be looking at hiring a painter or somebody to do that for you.

Mindy: There's so many routes and so many choices that you have to make, and that's just a single aspect there - the cover. So something else that you have to make a decision about early on when you are going into the indie world is whether you want to go wide or not. To explain what that is for my listeners, Amazon, of course, has the largest chunk of sales across the publishing industry but particularly in ebook and the indie world, especially when we're talking about US sales, it's going to be Amazon. And Amazon has particular programs like Kindle Unlimited that you can enroll your books in. And when you do that, that book is available for free to the reader because they pay for basically like a membership fee to be a part of KU, but then you are paid according to how many pages they read. So they don't necessarily buy the book. They pay for as long as they want to keep reading it. But in order to be in KU, your book can only be available on Amazon. You can't be available through Barnes and Noble, Kobo, Google Play, anything like that. And so you have to make that decision about whether or not you are going to go wide and sell outside of Amazon or whether you're just going to stick with that leader and remain in their stable. Can you talk a little bit about how to go about making that decision?

Alex: First, just to clarify, and you said it exactly right, but just to clarify for people who may not be familiar, even if you're in KU, your paperbacks, your physical books can still be available anywhere you want. We're only talking about your eBooks. Generally speaking, you are going to see a faster immediate return in KU. You are going to make more money faster in KU. However, the question becomes risk and longevity. The risk is when you're in KU, you're not established wide. If something happens with Amazon - Amazon decides that they have a policy change and now your romance books have too much sexual content that they don't want them advertised or they don't want to show them on certain types of searches or results. You're stuck. You don't have anything else. Advantage of it being it is a lot simpler because you're juggling a lot fewer websites, and you're juggling a lot fewer sources and rules and advertising venues. So it takes up a lot less cognitive bandwidth to do that, and oftentimes you are making money faster. There is no right and wrong decision on it. People make it based on, a lot of times, how much cognitive bandwidth they have. If you're putting out a lot of books, do you have time to manage them in all those different stores? 

Another strategy people may use is they may initially release them into Kindle Unlimited, which is a 90 day term and say, look, I'm going to release it into Kindle for a 90 day term. And after I'm not really seeing as much returns there, then I'm going to go wide. But every platform you work with is going to take a while to establish yourself as a known entity. Readers tend to read in the platform of their choice. So somebody who always goes to buy things on Kobo knows things in that ecosphere and how long is it going to take for them to discover that you exist in that ecosphere? It's not that readers don't have content that they can choose. It's about how do you get your content in front of the reader? And if you're in multiple channels, that means doing so in multiple channels, which is a big investment and takes time away from writing your new book. Those are some pros and cons of both decisions. There's no right and wrong one. One other caveat is there are some genres that have a heavier KU readership. That is a decision you need to make if that is one of your genres that's going to add some weight. For example, when you have whale readers, and whale readers are readers who are reading a huge quantity, they may be reading a book a day or at least several books a week, and they're just not going to be buying that many books. They can't buy that many books. So they're going to be reading in KU. Oftentimes, we see that in romance genres.

Mindy: It is so hard to balance what you want to do and make those decisions that are going to be so impactful on your success. And you're the only one making those decisions. So it is a very challenging thing to wander into.

Alex: Absolutely. The bad thing about traditional publishing is you don't get a say in so many things. The good thing about traditional publishing is you don't get a say in so many things.

Mindy: Right. You don't have to make those decisions. Last thing, why don't you let listeners know where they can find your books and where they can find you online?

Alex: My flagship series is a romance series that I'm best known for, which is Power of Five, which is a fantasy romance. And you can find that it is all in Kindle Unlimited and you can find it on Amazon. If you type in Power of Five by Alex Lidell, L-I-D-E-L-L. I am also started a series that is a romantic suspense series called Trident Rescue. Again, you will find it on Amazon. It is in Kindle Unlimited, if you subscribe. I'm writing under a slightly different pen name there. Instead of Alex Lidell, it is A.L. Lidell, and that is just to help Amazon differentiate who to advertise the books to. Because one is a fantasy romance, the other is contemporary romantic suspense series. All my books feature protective alpha type heroes and feisty heroines.

Mindy: Wonderful.

Mindy: Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.

Louise Kennedy on Coming to Writing Later in Life & Short Form vs. Long Form

Mindy:   Welcome to Writer Writer Pants on Fire, where authors talk about things that never happened to people who don't exist. We also cover craft, the agent hunt, query trenches, publishing, industry, marketing and more. I'm your host, Mindy McGinnis. You can check out my books and social media at mindymcginnis dot com and make sure to visit the Writer Writer Pants on Fire blog for additional interviews, query critiques and more as well as full transcriptions of each podcast episode at WriterWriterPants on Fire.com. And don’t forget to check out the Writer, Writer, Pants on Fire Facebook page. Give me feedback, suggest topics you’d like to hear discussed, and let me know if there is someone you’d love to see as a guest.

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Mindy: We're here with Louise Kennedy, author of the novel Trespasses which is a forbidden romance set in Northern Ireland during the Troubles. So because my audience is primarily American, if you could just even illustrate what the Troubles are.

Louise: Okay, first of all, Mindy, thank you very much for having me. The reason for that is that it was first used in the early 1920s. So the part of Ireland that I was born and raised in, in the northeastern corner, has really seen a lot of sectarian conflict - basically conflict between Catholics and Protestants. In the early 1920s this erupted, and someone then called it the Troubles. Then in 1969 rioting happened as a result of civil rights marches that were handled very briefly by the police. A journalist apparently referred to it as the Troubles - said that it resembled the Troubles of the 20s, and I think that kind of stuck. So that's why it possibly sounds like a strange term. So I suppose from 1969 until mid to late 90s, three and a half thousand people were killed and very, very many more were injured as a result of sometimes sectarian violence and sometimes state violence. I grew up in a small town on the edge of Belfast Loch during those years.

Mindy: My family's also from the north. It's something that I've always educated myself about and tried to learn about for a lot of different reasons. Of course, obviously part of like the history of my family, but it is also very much a wonderful backdrop for so many things. Romance and of course, fighting and families being torn apart. It's also a true story. These things happened, have continued to happen. Setting this story, setting your novel Trespasses in this time and in this environment, is so interesting to me and to so many people. Like it's just compelling stories. But also it's somewhat based on your life. Is that correct?

Louise: My family owned a bar in a town that was predominantly Protestant. We belonged to a small, tight Catholic community. The town had a very large British army base on the edge of it, which wasn't particularly troublesome until the Trouble started. And then that meant that there were vast numbers of extra troops had been sent in by the British government. My family - we have to tread a fairly fine line in dealing with these British soldiers who were coming in in a place that was very mixed. You know, there's another thread in the story, which is, you know, Cushla, the main character, her role in the book as a primary teacher. I was probably seven or eight in 1975, the year in which the book is set, and I could have been one of Cushla's pupils. So the school day, you know, that the children in her class have is very much like the one that I had. The story is completely fictional, but maybe to compensate for that I felt it was really important to make everything else as true to what those days were like as possible. The news reports in the book correspond with what actually did happen in the news on corresponding days in 1975. All of those other aspects of the world, I tried to make them as real as possible.

Mindy: I wanted to talk to you about the fact that this is your debut novel. Have you always wanted to be a writer? Is this something that has always been present for you or is this a later decision?

Louise: I don't know if I could even call it a decision. So I suppose maybe when I was a young child, I read a lot. My mother kept me very well supplied with books. Maybe when I was around seven or eight, I had a teacher. She used to do these with everyone in the class where she made me play a piece of classical music and ask us to write about it. Which was fairly ambitious of her. But we did write some things, and she was always really encouraging. But that was probably about the last bit of encouragement I got. I borrowed money and trained as a Cordon Bleu cook when I was about 21. And yeah, so I spent nearly 30 years cooking and running restaurants. I always read a lot. So when I was 47 a friend of mine asked me to join a writing group with her, which I thought was a ridiculous idea, but I went along and tried my hand at writing a short story. When I brought it to the group, they were insanely encouraging.

Mindy: And so Trespasses is your debut novel. And you already mentioned so you were a child in the 70s when the Trespasses is set. So you're now in your 50s, and you've written your debut novel. So what is that like?

Louise: Well, it's sort of great, I have to say. You know, I've had people ask me before, and I think there are some people who are of the opinion that maybe publishers are only interested in youth. And I really didn't find that to be the case. I had a collection of short stories that came out last year. So I mean, I guess I had a little bit of practice with publication with that. I think it's never too late. I think it's kind of a great exercise also in just kind of blundering along whether you think it's a good idea or not. I think I possibly couldn't have done this in my 20s, to be honest. I think I wouldn't have been able to sit in a room and have my work critiqued. I think I would have had a lot less to write about then. Now, that's not to say there's other people in their 20s. But just for me, I don't think it would have worked.

Mindy: So you think that like life experience for you was such a major part of helping to build that?

Louise: Yeah, I think so. I think all of the reading I did really helps. You know, I think as a reader we don't just take in story. I think we take in the shape of things and techniques, or there's even knowing what it is that we're taking in. So I think that that probably had a huge influence on me. It's probably just about practice as well. The Irish writer Anne Enright said, "You know, just treat it like yoga or anything else that you do all the time. If you habitually turn up, there's a possibility that something's going to happen on the page."

Mindy: I agree with that entirely, and I agree very much about reading being a huge part of being a writer. It's always a big part of my life. And that's something I like to tell people because obviously you are someone that has extensive training and extensive experience in the restaurant business. You are not someone that has training in writing. You don't have like a background or a special degree.

Louise: I did come to writing late, and actually the year after I started, I did do an MA in creative writing and then I did a PhD. But those would have been recent. So, I think really what I was trying to do for myself then was I felt that I'd left it very late, not too late, but I felt that I'd left it late and I wanted to learn as much as possible. So I think maybe very quickly it had become quite serious for me. So I did enroll in an MA when I was 48 and then the PhD the following year. I think maybe very quickly I realized that writing was going to be very important to me and it seemed very serious. Not that I ever thought anyone would ever pay me to do it or that anybody would ever publish me, but I just wanted to have some sort of structure around the deadlines and things.

Mindy: For you, it was something that you discovered could be a part of your life and a pretty major part of your life outside of your career.

Louise: I joined a writing group in January 2014, but I probably wasn't at a really great place with my current life as a chef. So myself and my husband had been running a restaurant for around six or seven years. It had opened during the recession and it just got worse and worse and more and more difficult. I think things probably had to be fairly bad for me to even consider trying to write. It wasn't that I thought it was ever going to materially solve any of our problems. I was ready for something that was going to take me out of myself, and I think that writing really did that for me.

Mindy: So you're utilizing it as an escape very much.

Louise: I could sit in a corner and scribble away making things up instead of checking the bank balance. It was fantastic.

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Mindy: So then tell us a little bit about Trespasses.

Louise: So Trespasses... It's set in 1975. It is about a young Catholic teacher called Cushla Lavery. By day, she teaches a class of seven, eight-year-old children. In the evenings, sometimes she helps out in the pub that her family owns. So Cushla is in the bar one evening on a quiet night - a stranger walks in. His name is Michael. He's a barrister. He's a lot older than her. He is a Protestant, and also he has a wife.

Mindy: So when it came time for you to say, I think I want to try my hand at a novel, what was it that made you decide this? This story. This setting. These people.

Louise: For a few years this young female character in the north of Ireland was wandering into stories and bits of things that I'd written. And it wasn't Cushla, you know, maybe sometimes the character would be quite different. I think maybe that this character was sort of playing on my mind. You know, just the idea of placing her in the seventies. And I think maybe the thing about the north that I'm really interested in is a relatively small number of people were directly involved in the fighting, but yet it affected everyone else every single day and every single thing that they did. So I just wanted to maybe show how this young woman, you know, she's had all the normal feelings like sort of desire and frustration with her mother and you know, the role of these constraints on how people lived back then. In March 2019, I got a diagnosis for malignant melanoma and I had some surgery and I knew I was going to be off work for a few months. Partly to take my mind off whether I might be dying or not, I suppose, I decided to try and write a thousand words a day. And I figured that if I managed to do that most days that I would at some point have a draft of a novel, and that's what happened. So I guess within about three months I had something that... A fairly crazy first draft.

Mindy: That's exactly my process as well. Thousand words a day and you keep that up long enough and you will have a novel eventually.

Louise: Absolutely. And I think also, I'm sure you find this too, that even if what you've got is an awful mess, I think that some of that energy and that momentum of the writing every single day stays on the page - even after you've cleared up all the mad stuff.

Mindy: Yeah, absolutely. And I think too, something that one of my friends says is "you can't edit what doesn't exist." You can fix it later, but do your thousand words a day until you have a novel. And then worry about fixing it.

Louise: Trying to do that at the moment. That is definitely the way to do it because when I write short stories I don't do it like that at all. I tend to just like torture myself over every paragraph for days on end and then move on to the next one. And it's sort of hellish. The discipline of turning up and working every day is the way to do it, isn't it?

Mindy: Yes, it is. Do you find that writing short stories then is harder than writing a novel? Because I certainly do.

Louise: I think they're really hard. I think because they're so unforgiving. I mean, you don't get away with the spare words - nevermind a sentence. You don't get away with like a big range of images. It all has to be working towards the same thing. I think tone is so important. I'm very slow at writing short stories, and I find them extremely hard. I also think that when they work they're the most beautiful things on earth. The idea of a draft of a novel... I just think it's a lot more freeing. I mean, that's not to say that it's easier, but it's just very different, isn't it?

Mindy: It is. You've got a lot more room to build your characters and establish your plot and build your environment. You've just got more space - "more forgiving" is the way you put it -and I think that's absolutely accurate. Then as someone who has become published and just like really changed the career path very suddenly later in life, what is that like? What has that been like?

Louise: It's been kind of amazing actually, because I never thought I'd ever earn a penny at this. I never thought anybody'd want to publish me. I probably needed a bit of encouragement. First of all, in my writing group and then maybe in my MA class. And then after that, pals of mine who are also students in Queen's University or was doing the PhD. I think I really wanted that. But like I was absolutely thrilled if something was accepted into a journal or if it placed in a competition. All along I thought I was just kind of doing it for myself. It's been really actually kind of incredible. Although I live in an ordinary town in the northwest of Ireland. It rains a lot. I have two kids who are 22 and 19 who are both students in Dublin. I need to get out and do some digging in my garden. I mean, my life, it's no different than it ever was. It's just that sometimes I get to go to festivals, or I get to have lovely chats with people like you. And sometimes it feels like somebody else did it. I don't know.

Mindy: I often feel like somebody else did it. When I look at my books that I've published, I'm like, "huh, that's interesting."

Louise: Exactly. It's like, how did I even do that? Like, was I even there?

Mindy: Yeah, absolutely. So now that you've moved into the realm of being a published author, does it change how you approach writing now that you're not just writing for yourself anymore?

Louise: I think maybe it's okay. I wrote a collection of short stories, which is published in the UK and Ireland last year. I didn't really look on that as a collection until really quite late in the process. I wrote that crazy draft of Trespasses. My editor in the UK saw it was three chapters and a synopsis. She didn't see anything until I'd done about five drafts. So I did kind of feel as if I was writing on my own. But also there was the obligation there because I was under contract. I was really worried at the start where I thought, "oh my God, is this going to just like stifle me completely and, you know, instill me with so much terror that I won't be able to do it." But actually it was okay. I'm hoping that it's going to continue to be okay. I'm trying to write another novel at the moment. I when to say trying to... It's just that my melanoma came back, so I'm getting some treatment for that as well. Although it's going really well, but it's just, you know, there are appointments and things. You know, I was worrying for a while. I was thinking, "oh, I'm not writing. I'm not writing." And then one day I sat at the computer and everything was all better. I mean, I suppose the cure for not writing is just to write, isn't it?

Mindy: Yes, it is. Well, and like you said, you have that discipline of showing up and sitting down and writing every day. And if you do that, I think it doesn't matter who you're writing for or why you're writing. You're still writing.

Louise: Exactly.

Mindy: Last thing, why don't you let listeners know where they can find the book Trespasses and where they can find you online?

Louise: Trespasses ... I think it's going to be at all bookshops. Is it All Good Bookshops? You can find me on Twitter, Kennedy Lulu. I'm also on Instagram a bit, and I think it's Louise.Kennedyy with two Y's.

Mindy:     Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.